The effectiveness of event marketing and communications of the Red Bull company

The Bachelor Thesis concerning topic "The effectiveness of event marketing and communica-tions of the Red Bull company" is showing how it's possible to effectively communicate with customers and how event marketing contributes to increase the public awareness. The theoret-ical part is focused on event marketing itself, branding and marketing research. The goal of this thesis is to show how good results a company may have when it effectively communicates with its consumers. Moreover, the main content is dedicated to the Red Bull events and its participants. The thesis contains also a questionnaire which should support the assumption that these events have influence on the customers.