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Klimatske promjene navode se kao jedna od najvećih prijetnji ovog stoljeća za prirodu i ljudsko društvo pri čemu nisu sve gospodarske djelatnosti jednako ugrožene. Klima i okoliš važni su resursi za turizam i poljoprivrednu proizvodnju koji se zbog toga smatraju posebno ranjivim sektorima. Klimatske promjene će modificirati turističku ponudu i potražnju i kroz učestale ekstremne vremenske uvjete utjecati na kvalitetu i sadržaj hranjivih sastojaka biljnih proizvoda i sigurnost opskrbe hranom. Cilj istraživanja je mogućnost prilagodbe poljoprivredne proizvodnje i turističke ponude klimatskim promjenema na području Slavonije i Baranje. U provedenoj fazi istraživanja sudjelovali su poduzetnici iz područje turizma, energetike i poljoprivredni proizvođači. Anketni rezultati ukazuju da je 76, 2 % ispitanika privatnog sektora upoznato s problemima i dinamikom klimatskih promjena. Među ovim ispitanicima nalazi se 74, 58% ispitanika iz sektora poljoprivrede, 50, 85 % iz turizma i 47, 46 iz sektora energetike. O mogućnosti povezivanja ekološke poljoprivrede i ruralnog turizma upoznato je 67, 80% ispitanika (što je u razini usklađenosti s EU standardima). Ispitanici su pokazali nisku razinu poznavanja zakonskih propisa Hrvatske (13, 56%) i Europske unije (30, 51%) o nadolazećim klimatskim promjenama. Zainteresiranost za edukacije/savjetovanja u visoko obrazovnim institucijama i znanstveno-stručnim centrima pokazalo je 23, 73% ispitanika. Isto istraživanje je provedeno s ispitanicima iz javog sektora. Anketni rezultati ukazuju da je 68, 85 % ispitanika upoznato s problemima i dinamikom klimatskih promjena. U navedenom postotku 64, 44% ispitanika je iz sektora poljoprivrede, 55, 56 % iz turizma i 46, 67% iz sektora energetike. Sa zakonodavstvom Hrvatske o nadolazećim klimatskim promjenama upoznato je 17, 78% ispitanika i zakonodavstvom Europske unije 31, 11% ispitanika. Za edukacije/savjetovanja u visoko obrazovnim institucijama i znanstveno-stručnim centrima interese je pokazalo 24, 44% ispitanika. Provedeno istraživanje omogućuje dobivanje podataka za mjere prilagodbe klimatskim promjenama u gospodarsko ugroženim sektorima na području Slavonije i Baranje

The use of marketing concepts and methods can play an important role in increasing sales and securing greater market share. The aim of this paper is to determine the perceived impact of marketing mix (product, price, distribution and promotion according to Kotler, Wong, Saunders & Armstrong, 2006) on the decision to purchase different food products categories as well as to examine the perceived participant awareness about organic food products. The authors constructed a survey questionnaire with 23 particles for the research. Authors collected data from the period from 1 to 30 June, 2021. The sample is commemorative, and researches carried the sampling out with a snowball by publishing invitations to participate. The participation for the questionnaire completed 210 respondents, voluntary and anonymous, (85.2% women and 14.8% men) with an average age of 36.6 years. Research has shown that participants attach varying degrees of importance to the marketing mix components in the context of their influence on the decision to purchase different food products by attaching the greatest importance to the product itself and the least to product promotion. Regardless, the authors found no further differences with regard to the perceived degree of importance of the marketing mix components depending on the food products category, except in the case of cereal products, and in the way that the product is less important to participants when buying cereals than in other food products categories. On average, survey participants consider that they have a medium level knowledge of eco-certificates/food quality standards and a slightly higher than average level of habitual informing themselves about food, and at the time of purchase, higher than average level of awareness/information about organic food. The survey participants consider the quality standard to be a benefit in the food products category, but the connection has not established between information and attitudes about the environmental standard by assessing the importance of the components in the marketing mix.

Osnovni cilj istraživanja bio je utvrditi i objasniti razlike u situacijskoj efikasnosti i pojedinim psihološkim značajkama futsal igrača različite natjecateljske uspješnosti. Uzorak ispitanika predstavljao je ukupno 127 igrača i vratara svih 10 klubova 1. Hrvatske malonogometne lige u prvom dijelu sezone 2020./2021., promatranih u svih 45 utakmica, 9 kola polusezone. Uzorak varijabli u ovom istraživanju podijeljen je u 3 skupine: natjecateljska uspješnost, situacijska efikasnost i psihološke značajke. Natjecateljska uspješnost određena je s obzirom na kvalitetu igrača unutar ekipe i klupski rang. Situacijska efikasnost je opisana omjerom zbroja odabranih pokazatelja izvedbe i vremenskog trajanja igre od 600 sekundi svakog promatranog igrača. Određena je varijablama koje su notirane tijekom utakmica kao pokazatelji izvedbe futsal igrača i vratara. Futsal igrači su procijenjeni varijablama u fazi obrane (ukupno/uspješno/neuspješno: izbijanje lopte, oduzimanje lopte i presijecanje lopte) i fazi napada (ukupno/uspješno/neuspješno: driblinzi i fintiranja, primanje lopte, aktivno i pasivno dodavanje lopte i udarci prema vratima). Futsal vratari su procijenjeni varijablama obrane vratara (ukupno/uspješna/neuspješna obrana: udaraca unutar kaznenog prostora, udaraca izvan kaznenog prostora i individualne akcije) i varijablama dodavanja (ukupno/uspješno/neuspješno: aktivno i pasivno dodavanje lopte (rukom); ukupno/uspješno/neuspješno: aktivno i pasivno dodavanje lopte (nogom)). Psihološke značajke procijenjene su upitnikom stanja natjecateljske anksioznosti CSAI-2 i upitnikom vještina suočavanja za sport ACSI-28. Metode obrade podataka uključivale su izračunavanje parametara pouzdanosti i osjetljivosti. S ciljem identifikacije statistički značajnih razlika među grupama, korištena je jednosmjerna ANOVA. Za identifikaciju statističke značajnosti glavnog efekta korištena je Bonferroni post hoc korekcija. S ciljem utvrđivanja statistički značajne povezanosti, korištena je višestruka regresijska analiza uz korištenje unakrsne validacije generiranog regresijskog modela. Primijenjenim analizama utvrđene su metrijske značajke svih korištenih varijabli za procjenu situacijske efikasnosti i psiholoških značajki. Vrijednosti koeficijenta korelacije (r) između test-retest metode za utvrđivanje pouzdanosti na primijenjenim varijablama kreću se od 0,94 – 1,00 i sve su statistički značajne. Vrijednosti KS testa ne prelaze graničnu vrijednost, mjere asimetričnosti i zaobljenosti distribucije nemaju velika odstupanja od normalne distribucije. Korišteni testovi zadovoljavaju kriterije pouzdanosti, homogenosti i osjetljivosti za procjenu situacijske efikasnosti. Kod upitnika za procjenu stila suočavanja za sport i stanja natjecateljske anksioznosti pouzdanost ljestvica tipa internalne konzistencije (Cronbach alpha) su rangirane između 0,61 – 0,88. Budući je ovo istraživanje u ranoj fazi utvrđivanja psiholoških obilježja futsal igrača i ljestvice s internalnom pouzdanošću 0,60 – 0,69 mogu se smatrati niskom, ali uvjetno zadovoljavajućom pouzdanošću. U prostoru situacijske efikasnosti analizirane su razlike između skupina futsal igrača i futsal vratara različite natjecateljske uspješnosti. Najuspješniji futsal igrači u većini varijabli imaju veće prosječne vrijednosti. Analizom varijance situacijske efikasnosti futsal igrača dobivene su značajne razlike u 13 od 18 promatranih varijabli u fazi napada i značajna razlika u 1 od 9 promatranih varijabli u fazi obrane. Najveće razlike između skupina natjecateljske uspješnosti su utvrđene u fazi napada kod uspješnosti primanja lopte i dodavanja lopte, naročito s ciljem nastavka posjeda i/ili pripremanja momčadi za napad s ciljem aktivizacije igre i/ili ostvarenja pozitivne tranzicije i/ili stvaranja povoljne prilike za postizanje pogotka (asistencija, pred asistencija). Natjecateljski uspješniji futsal igrači značajno su bolji od natjecateljski manje uspješnih futsal igrača u situacijskoj efikasnosti u fazi napada, dok u fazi obrane značajna razlika ne postoji osim u neuspješnim oduzimanjima lopte. U prostoru situacijske efikasnosti futsal vratara dobivene su značajne razlike u 3 od 24 promatrane varijable. Analizom varijance u prostoru stila suočavanja za sport dobivene su značajne razlike u 1 od 7 promatranih varijabli, dok je u prostoru stanja natjecateljske anksioznosti dobivena značajna razlika u 1 od 3 promatrane varijable. Kod psiholoških vještina suočavanja to je vrhunska izvedba pod pritiskom i kod psiholoških vještina stanja natjecateljske anksioznosti kognitivna anksioznost. Kod navedenih razlika značajno se razlikuju najuspješniji futsal natjecatelji od najmanje uspješnih futsal natjecatelja. Diskriminacijskom analizom u prostoru psiholoških značajki stila suočavanja za sport utvrđeno je da uspješniji futsal natjecatelji značajno razlikuju od manje uspješnih, dok u prostoru psiholoških značajki stanja natjecateljske anksioznosti nisu dobivene značajne razlike. Kod psiholoških značajki stila suočavanja za sport ljestvice vrhunska izvedba pod pritiskom i stanje anksioznosti najviše pridonose razlikovanju 4 skupine futsal natjecatelja različitih indeksa individualne natjecateljske uspješnosti. Višestrukom regresijskom analizom utvrđena je povezanost situacijske efikasnosti futsal igrača i konačnog ishoda utakmica. U prognozi rezultata kriterijske varijable gol razlika uspješnost klubova u varijablama dodavanje lopte – aktivno, uspješno i izbijanje lopte – uspješno značajno doprinosi prognozi uspjeha. Kod futsal vratara nije utvrđena povezanost skupa prediktorskih varijabli, u kojima se promatrala uspješnost, s konačnim ishodom utakmica, gol razlikom. U prostoru psiholoških značajki značajna povezanost futsal natjecatelja i konačnog ishoda utakmica postoji samo kod ljestvice stila suočavanja za sport vrhunska izvedba pod pritiskom., The main scope of the research was to identify and explain the differences in situational efficiency and individual psychological characteristics of futsal players with different competitive performance. The respondent sample represented a total of 127 players and goalkeepers from all 10 clubs of the First Minifootball Division in Croatia in the first part of the 2020/2021 season, observed in all 45 matches, 9 rounds of the mid-season. Sample for variable in this research is divided in 3 groups: competitive performance, situational efficiency and psychological characteristics. Competitive performance is defined with reference to the quality of the player within the team and the club rank. Situational efficiency is described by the ratio of the sum of the selected indicators and in the period of 600 seconds of every observed player. It is defined by the variables that were written down during the matches as the performance indicators of the futsal players and goalkeepers. Futsal players are evaluated by variables in the phase of defense (overall/successful/unsuccessful: knocking the ball away, fumble recovery and intercepting) and in the phase of offense (overall/successful/unsuccessful: dribbling and feinting, ball receiving, active and passive ball passing and shots on target). Futsal goalkeepers are evaluated by the defense variables (overall/successful/unsuccessful saves: kicks within penalty area, kicks outside the penalty area and individual actions) and pass variables (overall/successful/unsuccessful: active and passive ball passing (by hand); overall/successful/unsuccessful: active and passive ball passing (by foot)). Psychological characteristics were assessed by means of questionnaires Competitive State Anxiety Inventory – 2, CSAI-2 and Athletic Coping Skills Inventory – 28, ACSI-28. Data processing methods include the calculation of parameters of reliability and sensibility. One-way ANOVA was used in order to identify statistically significant differences between the groups. Bonferroni post hoc was used for identification of statistical significance of the main effect. Multiple regression analysis with the use of cross-validation of generated regression model was used in order to determine a statistically significant correlation. Metric characteristics of all used variables were determined by applied analysis to evaluate situational efficiency and psychological characteristics. The correlation coefficient values (r) between test-retest method in establishing the reliability on the applied variables vary from 0,94 – 1,00 and they are all statistically significant. KS test values do not exceed the limit values, asymmetry measures, and the roundness of distribution does not deviate from the normal distribution. Used tests meet the reliability, homogeneity and sensibility criteria in assessing situational efficiency. In Athletic Coping Skills Inventory questionnaire and Competitive State Anxiety Inventory the reliability of scales of internal consistency (Cronbach alpha) are ranked between 0,61 – 0,88. Because this research is at an early stage of determining psychological characteristics of futsal players, scales with internal consistency 0,60 – 0,69 can be considered as low but conditionally satisfactory reliability. Differences between the groups of futsal players and futsal goalkeepers were analyzed in the space of the situational efficiency. The most successful futsal players in the most variables have higher average values. By analyzing the situational efficiency of futsal players significant differences were obtained in 13 out of 18 observed variables in the phase of offense and a significant difference in 1 out of 9 observed variables in the phase of defense. The biggest differences between the groups of competitive performance were determined in the phase of offense in the ball receiving and passing, especially with the purpose of continued ball possession and/or preparing the team for the offense in order to activate the game and/or achieving positive transition and/or creating a favorable opportunity to score (assistance, pre-assistance). Competitively more successful futsal players are significantly better than competitively less successful futsal players in the situational efficiency in the phase of offense, while in the phase of offense there is no significant difference, besides in unsuccessful fumbles. Significant differences in the space of the situational efficiency futsal goalkeepers were obtained in 3 out of 24 observed variables. Significant differences in 1 out of 7 observed variables were obtained by analyzing variance in the space of coping style for sport, while in the space of competitive anxiety there were in 1 out of 3 observed variables. In psychological coping skills that is Peaking under Pressure and in psychological skills of a state of competitive anxiety Cognitive Anxiety. The most successful futsal contestants significantly differ from the least successful futsal contestants in those differences. By means of discriminant analysis in the space of coping style for sport it was determined that more successful futsal contestants significantly differ from those that are less successful, while in the space of psychological characteristics there were no significant differences. In psychological characteristics of coping style for sport the scales Peaking under Pressure and the State of Anxiety contribute the most to differentiation of 4 groups of futsal contestants with different indices of individual competitive performance. The correlation of situational efficiency of futsal players and the final outcome of the matches was determined by means of multiple regression analysis. In the results of the criterion variable prediction of the goal difference the club’s performance in the variables ball pass – active, successful and ball fumble – successful significantly contributes to the prognosis of success. No correlation of a set of predictor variables has been determined with the futsal goalkeepers, in which the performance was observed with the final outcome of the matches, goal difference. In the space of the psychological characteristics the significant correlation of futsal contestants and the final outcome of the matches can be seen only in the scale Athletic Coping Skills Inventory, Peaking under Pressure.

Osnovni cilj istraživanja bio je utvrditi i objasniti razlike u situacijskoj efikasnosti i pojedinim psihološkim značajkama futsal igrača različite natjecateljske uspješnosti. Uzorak ispitanika predstavljao je ukupno 127 igrača i vratara svih 10 klubova 1. Hrvatske malonogometne lige u prvom dijelu sezone 2020./2021., promatranih u svih 45 utakmica, 9 kola polusezone. Uzorak varijabli u ovom istraživanju podijeljen je u 3 skupine: natjecateljska uspješnost, situacijska efikasnost i psihološke značajke. Natjecateljska uspješnost određena je s obzirom na kvalitetu igrača unutar ekipe i klupski rang. Situacijska efikasnost je opisana omjerom zbroja odabranih pokazatelja izvedbe i vremenskog trajanja igre od 600 sekundi svakog promatranog igrača. Određena je varijablama koje su notirane tijekom utakmica kao pokazatelji izvedbe futsal igrača i vratara. Futsal igrači su procijenjeni varijablama u fazi obrane (ukupno/uspješno/neuspješno: izbijanje lopte, oduzimanje lopte i presijecanje lopte) i fazi napada (ukupno/uspješno/neuspješno: driblinzi i fintiranja, primanje lopte, aktivno i pasivno dodavanje lopte i udarci prema vratima). Futsal vratari su procijenjeni varijablama obrane vratara (ukupno/uspješna/neuspješna obrana: udaraca unutar kaznenog prostora, udaraca izvan kaznenog prostora i individualne akcije) i varijablama dodavanja (ukupno/uspješno/neuspješno: aktivno i pasivno dodavanje lopte (rukom); ukupno/uspješno/neuspješno: aktivno i pasivno dodavanje lopte (nogom)). Psihološke značajke procijenjene su upitnikom stanja natjecateljske anksioznosti CSAI-2 i upitnikom vještina suočavanja za sport ACSI-28. Metode obrade podataka uključivale su izračunavanje parametara pouzdanosti i osjetljivosti. S ciljem identifikacije statistički značajnih razlika među grupama, korištena je jednosmjerna ANOVA. Za identifikaciju statističke značajnosti glavnog efekta korištena je Bonferroni post hoc korekcija. S ciljem utvrđivanja statistički značajne povezanosti, korištena je višestruka regresijska analiza uz korištenje unakrsne validacije generiranog regresijskog modela. Primijenjenim analizama utvrđene su metrijske značajke svih korištenih varijabli za procjenu situacijske efikasnosti i psiholoških značajki. Vrijednosti koeficijenta korelacije (r) između test-retest metode za utvrđivanje pouzdanosti na primijenjenim varijablama kreću se od 0,94 – 1,00 i sve su statistički značajne. Vrijednosti KS testa ne prelaze graničnu vrijednost, mjere asimetričnosti i zaobljenosti distribucije nemaju velika odstupanja od normalne distribucije. Korišteni testovi zadovoljavaju kriterije pouzdanosti, homogenosti i osjetljivosti za procjenu situacijske efikasnosti. Kod upitnika za procjenu stila suočavanja za sport i stanja natjecateljske anksioznosti pouzdanost ljestvica tipa internalne konzistencije (Cronbach alpha) su rangirane između 0,61 – 0,88. Budući je ovo istraživanje u ranoj fazi utvrđivanja psiholoških obilježja futsal igrača i ljestvice s internalnom pouzdanošću 0,60 – 0,69 mogu se smatrati niskom, ali uvjetno zadovoljavajućom pouzdanošću. U prostoru situacijske efikasnosti analizirane su razlike između skupina futsal igrača i futsal vratara različite natjecateljske uspješnosti. Najuspješniji futsal igrači u većini varijabli imaju veće prosječne vrijednosti. Analizom varijance situacijske efikasnosti futsal igrača dobivene su značajne razlike u 13 od 18 promatranih varijabli u fazi napada i značajna razlika u 1 od 9 promatranih varijabli u fazi obrane. Najveće razlike između skupina natjecateljske uspješnosti su utvrđene u fazi napada kod uspješnosti primanja lopte i dodavanja lopte, naročito s ciljem nastavka posjeda i/ili pripremanja momčadi za napad s ciljem aktivizacije igre i/ili ostvarenja pozitivne tranzicije i/ili stvaranja povoljne prilike za postizanje pogotka (asistencija, pred asistencija). Natjecateljski uspješniji futsal igrači značajno su bolji od natjecateljski manje uspješnih futsal igrača u situacijskoj efikasnosti u fazi napada, dok u fazi obrane značajna razlika ne postoji osim u neuspješnim oduzimanjima lopte. U prostoru situacijske efikasnosti futsal vratara dobivene su značajne razlike u 3 od 24 promatrane varijable. Analizom varijance u prostoru stila suočavanja za sport dobivene su značajne razlike u 1 od 7 promatranih varijabli, dok je u prostoru stanja natjecateljske anksioznosti dobivena značajna razlika u 1 od 3 promatrane varijable. Kod psiholoških vještina suočavanja to je vrhunska izvedba pod pritiskom i kod psiholoških vještina stanja natjecateljske anksioznosti kognitivna anksioznost. Kod navedenih razlika značajno se razlikuju najuspješniji futsal natjecatelji od najmanje uspješnih futsal natjecatelja. Diskriminacijskom analizom u prostoru psiholoških značajki stila suočavanja za sport utvrđeno je da uspješniji futsal natjecatelji značajno razlikuju od manje uspješnih, dok u prostoru psiholoških značajki stanja natjecateljske anksioznosti nisu dobivene značajne razlike. Kod psiholoških značajki stila suočavanja za sport ljestvice vrhunska izvedba pod pritiskom i stanje anksioznosti najviše pridonose razlikovanju 4 skupine futsal natjecatelja različitih indeksa individualne natjecateljske uspješnosti. Višestrukom regresijskom analizom utvrđena je povezanost situacijske efikasnosti futsal igrača i konačnog ishoda utakmica. U prognozi rezultata kriterijske varijable gol razlika uspješnost klubova u varijablama dodavanje lopte – aktivno, uspješno i izbijanje lopte – uspješno značajno doprinosi prognozi uspjeha. Kod futsal vratara nije utvrđena povezanost skupa prediktorskih varijabli, u kojima se promatrala uspješnost, s konačnim ishodom utakmica, gol razlikom. U prostoru psiholoških značajki značajna povezanost futsal natjecatelja i konačnog ishoda utakmica postoji samo kod ljestvice stila suočavanja za sport vrhunska izvedba pod pritiskom. The main scope of the research was to identify and explain the differences in situational efficiency and individual psychological characteristics of futsal players with different competitive performance. The respondent sample represented a total of 127 players and goalkeepers from all 10 clubs of the First Minifootball Division in Croatia in the first part of the 2020/2021 season, observed in all 45 matches, 9 rounds of the mid-season. Sample for variable in this research is divided in 3 groups: competitive performance, situational efficiency and psychological characteristics. Competitive performance is defined with reference to the quality of the player within the team and the club rank. Situational efficiency is described by the ratio of the sum of the selected indicators and in the period of 600 seconds of every observed player. It is defined by the variables that were written down during the matches as the performance indicators of the futsal players and goalkeepers. Futsal players are evaluated by variables in the phase of defense (overall/successful/unsuccessful: knocking the ball away, fumble recovery and intercepting) and in the phase of offense (overall/successful/unsuccessful: dribbling and feinting, ball receiving, active and passive ball passing and shots on target). Futsal goalkeepers are evaluated by the defense variables (overall/successful/unsuccessful saves: kicks within penalty area, kicks outside the penalty area and individual actions) and pass variables (overall/successful/unsuccessful: active and passive ball passing (by hand); overall/successful/unsuccessful: active and passive ball passing (by foot)). Psychological characteristics were assessed by means of questionnaires Competitive State Anxiety Inventory – 2, CSAI-2 and Athletic Coping Skills Inventory – 28, ACSI-28. Data processing methods include the calculation of parameters of reliability and sensibility. One-way ANOVA was used in order to identify statistically significant differences between the groups. Bonferroni post hoc was used for identification of statistical significance of the main effect. Multiple regression analysis with the use of cross-validation of generated regression model was used in order to determine a statistically significant correlation. Metric characteristics of all used variables were determined by applied analysis to evaluate situational efficiency and psychological characteristics. The correlation coefficient values (r) between test-retest method in establishing the reliability on the applied variables vary from 0,94 – 1,00 and they are all statistically significant. KS test values do not exceed the limit values, asymmetry measures, and the roundness of distribution does not deviate from the normal distribution. Used tests meet the reliability, homogeneity and sensibility criteria in assessing situational efficiency. In Athletic Coping Skills Inventory questionnaire and Competitive State Anxiety Inventory the reliability of scales of internal consistency (Cronbach alpha) are ranked between 0,61 – 0,88. Because this research is at an early stage of determining psychological characteristics of futsal players, scales with internal consistency 0,60 – 0,69 can be considered as low but conditionally satisfactory reliability. Differences between the groups of futsal players and futsal goalkeepers were analyzed in the space of the situational efficiency. The most successful futsal players in the most variables have higher average values. By analyzing the situational efficiency of futsal players significant differences were obtained in 13 out of 18 observed variables in the phase of offense and a significant difference in 1 out of 9 observed variables in the phase of defense. The biggest differences between the groups of competitive performance were determined in the phase of offense in the ball receiving and passing, especially with the purpose of continued ball possession and/or preparing the team for the offense in order to activate the game and/or achieving positive transition and/or creating a favorable opportunity to score (assistance, pre-assistance). Competitively more successful futsal players are significantly better than competitively less successful futsal players in the situational efficiency in the phase of offense, while in the phase of offense there is no significant difference, besides in unsuccessful fumbles. Significant differences in the space of the situational efficiency futsal goalkeepers were obtained in 3 out of 24 observed variables. Significant differences in 1 out of 7 observed variables were obtained by analyzing variance in the space of coping style for sport, while in the space of competitive anxiety there were in 1 out of 3 observed variables. In psychological coping skills that is Peaking under Pressure and in psychological skills of a state of competitive anxiety Cognitive Anxiety. The most successful futsal contestants significantly differ from the least successful futsal contestants in those differences. By means of discriminant analysis in the space of coping style for sport it was determined that more successful futsal contestants significantly differ from those that are less successful, while in the space of psychological characteristics there were no significant differences. In psychological characteristics of coping style for sport the scales Peaking under Pressure and the State of Anxiety contribute the most to differentiation of 4 groups of futsal contestants with different indices of individual competitive performance. The correlation of situational efficiency of futsal players and the final outcome of the matches was determined by means of multiple regression analysis. In the results of the criterion variable prediction of the goal difference the club’s performance in the variables ball pass – active, successful and ball fumble – successful significantly contributes to the prognosis of success. No correlation of a set of predictor variables has been determined with the futsal goalkeepers, in which the performance was observed with the final outcome of the matches, goal difference. In the space of the psychological characteristics the significant correlation of futsal contestants and the final outcome of the matches can be seen only in the scale Athletic Coping Skills Inventory, Peaking under Pressure.

Contemporary trends show that a "healthy lifestyle" is being promoted more and more and that more and more people care about the quality of life. Such a lifestyle, among other things, includes quality eating habits, in terms of healthy food. Healthy food has many benefits that positively affect the quality of life, which is why people are increasingly paying attention to what they eat. The detected problem investigated in this paper is the diversity and specificity of healthy food consumers. Every consumer has their own lifestyle that can be manifested by buying specific food products, and effective marketing allows consumers to find products that will meet their needs. Lifestyle influences the needs, desires and habits in buying products and services, as well as consumer behaviour. Food must meet certain criteria in order to be considered healthy. The specific goal of the paper is to present the elements of the marketing mix on the example of healthy food consumers. The paper defines and analyzes healthy food through four elements of the marketing mix, which includes product, price, promotion and distribution, compared to conventional food. There are many ways manufacturers can sell their products, and it can be said that elements of the marketing mix provide effective benefits for successful sales.

There are a number of factors that affect the performance of football players. One of the factors is certainly morphological features. Football is probably one of the most popular and widespread sports in the world and it can be said that so far a lot of researches have been carried out on football players as well as those whose aim was to determine the morphological characteristics of football players. It is already known that a greater amount of muscle mass produces more force that an athlete needs for successful action in sports. Unlike muscle mass, excess ballast has an opposite effect (reduces running speed, decreases explosive power, aerobic and anaerobic endurance). The main problem of this research is the analyses of changes in morphological characteristics of amateur senior football players under the influence of a programmed football treatment. The testing was conducted on 19 examinees of amateur senior football players of NK „Otocac“. They trained regularly 5 – 6 times a week and played competitive matches once a week according to football treatment through six micro cycles during the preparatory period. The examinees underwent five tests, two times in a period of 6 weeks. The results of the research show that specially designed and programmed football treatment can significantly affect the morphological characteristics of amateur senior football players.

With the aim of determining their psychological coping skills, 85 futsal players from the Croatian UniSport (Academic) First League of Futsal have been measured using the ACSI-28 questionnaire. Low levels of reliability have been determined on few questionnaire scales, but all given data has been analyzed because this kind of study on a population of student futsal players hadn’t been conducted in Croatia before. Average results from scales of psychological coping skills of futsal players vary between 3.06 on ‘freedom from worry’ scale up to medium high 3.81 on confidence/motivation scale. Groups of players of different chronological age and various futsal playing experience differ in psychological skill significance: a group of the youngest players has the lowest expression of ‘freedom from worry’ characteristic (F=3.97 ; p=0.02), while a group of the oldest players has a significantly lower expression of ‘coping with adversity’ characteristic (F=3.45 ; p=0.04) ; a group of players with a playing experience only at the lowest competitive rank has a significantly lower expression of concentration characteristics (F=3.38 ; p=0.04) and ‘peaking under pressure’ (F=3.14 ; p=0.05) than the others ; a group of players with the longest playing experience in competitive futsal has a significantly higher expression of ‘goal- setting/mental preparation’ characteristic (F=4.34 ; p=0.02) then other players. Given results indicate the need for conducting further research of psychological characteristics of futsal players.

Suvremeni sport a posebno nogomet je postao široko područje današnjeg društvenog života koji je ugrađen u sve vitalne elemente društvene strukture, posebno ekonomskih elemenata. Zbog toga se javila velika potreba za znanstvenim istraživanjem kako se u literaturi može pronaći naziv „ovoga fenomena“. Sport – ekonomija – društvo ima raznovrsne, uzajamne i promjenjive odnose u skladu sa današnjim vremenom. U cilju povećanja sportskog tržišta, neophodno je za sportske kolektive da budu prisutni u komunikaciji sa svojim potrošačima na društvenim mrežama. Primarni cilj ovog rada je analizirati povezanost sportskog rezultata kao sportskog proizvoda sa krajnjim sportskim potrošačem na primjeru nogometnih klubova i njihovih navijača. Ta povezanost se tražila putem društvenih mreža. Radom se također nastoji prikazati da sportski rezultat nije jedini kriterij povezanosti sa sportskim potrošačem, odnosno da sam rezultat ne osigurava najveći broj potrošača, na primjeru lige ''petice'' u nogometu barem što se tiče društvenih mreža. Putem regresijske analize prikazano je da potrošači putem društvenih mreža nisu u potpunosti povezani sa rezultatom koji klubovi ostvaruju, barem kad se gleda prema odabranim pokazateljima korištenim u ovome radu u jednoj vremenskoj točki. Definitivno za traženje pouzdanije povezanosti rezultata sa sportskim potrošačima, putem društvenih mreža, treba koristiti duži vremenski period i više pokazatelja i to može biti predmet nekih budućih istraživanja. Treba naglasiti da ekonomski elementi sve više utječu na sam sport ali i na rezultat u sportu, posebno vrhunski.

The aim of this paper is to analyze the sport product in Slavonski Brod in terms of student population and to determine the differences in opinion and preferences within the population. The analysis was conducted by a questionnaire distributed among the sample of 229 examinees who are full time students of first, second and third year of the three undergraduate university courses of the College of Slavonski Brod. The results gotten by applying canonical discriminant analysis (CanR=0, 80 with an error p=0, 00) showed that there is a significant difference between the answers given by male and female students, in terms of preferences and attitudes. Furthermore, according to students’ answers the sport product is present in Slavonski Brod, but there is an absence of marketing of the product. The results should be considered with respect to the specificity of the tested population.

The aim of this paper is to analyze the sport product in Slavonski Brod in terms of student population and to determine the differences in opinion and preferences within the population. The analysis was conducted by a questionnaire distributed among the sample of 229 examinees who are full time students of first, second and third year of the three undergraduate university courses of the College of Slavonski Brod. The results gotten by applying canonical discriminant analysis (CanR=0, 80 with an error p=0, 00) showed that there is a significant difference between the answers given by male and female students, in terms of preferences and attitudes. Furthermore, according to students’ answers the sport product is present in Slavonski Brod, but there is an absence of marketing of the product. The results should be considered with respect to the specificity of the tested population.

The primary aim of this study was to determine the circumstances of implementation and realization of Physical Education classes and basic characteristics of teacher - the subject of realization of the curriculum. The final results showed that more than 33% of teachers participating in this study did not have the necessary equipment and materials, and they mostly have not used the gym for the realization of their Physical Education lessons, mostly with good reasons. They were confident about their knowledge and competencies they have acquired regarding the realization of teaching, but more than 65% of the examinees confirmed that during the demonstration they also describe the teaching theme, which is copletely incorrect regarding the methodology of teaching and learning motor skills.

The study was performed with the aim of determining the effects of additional 9-month programmed soccer training on changes of morphological characteristics in boys. The sample consisted of 90 seven-year-olds, divided into an experimental (N=40) and a control (N=50) group. The experimental group included subjects who, in addition to regular physical education classes, also had three training units per week of additional training during nine months, whereas the control group included subjects who attended only regular physical education classes. The variable sample for assessing morphological characteristics consisted of 14 standard anthropometric measures. Based on the obtained results of discriminant canonical analysis in the final measurement it is clear that measures of body voluminosity are more prominent in the experimental group, whereas measures for assessing adipose mass are more prominent in the control group. From the analysis of changes between the initial and the final measurement, it is inferred that additional training, in addition to physical education classes, prevented the accumulation of subcutaneous adipose tissue in the experimental group. When analysing the differences in means of the results from the initial to the final measurement it can be noticed that in the experimental group measures of transverse dimensionality of the skeleton were significantly more increased and body mass and subcutaneous adipose tissue were reduced in relation to the control group. The results indicate that the additional programmed training, as opposed to just regular physical education classes, by applying specific operators, led to greater changes of morphological characteristics, which is manifested in skeleton development, reduction of adipose tissue and increased muscle tissue.

A set of 10 morphological and 7 motor tests was applied on a group of seventy two Croatian soccer players, with the aim of determining the relation between morphological characteristics and motor abilities. The predictor group of variables consisted of 10 measures of morphological characteristics evaluation: 5 body mass and volume evaluation tests, 1 longitudinal skeleton dimensionality evaluation test and 4 subcutaneous fat tissue evaluation tests. After the preliminary processing procedures, the relations between the predictor and the criterion set of variables were determined, with the help of series of regression correlation analysis. Significant and positive relations between some morphological characteristics and motor abilities were determined, with the p

Rad prikazuje financiranje sporta na razini Europske unije, s osvrtom na financiranje istog u Republici Hrvatskoj. Analizirat će se financiranje sporta u odabranim članicama Europske unije te će se naznačiti specifičnosti karakteristične za svaku od njih. Razlike su vidljive u analizi izvora prihoda, što će biti promatrano od strane središnje države (ministarstva i ostalih vladinih tijela) i lokalnih vlasti kao opće države te privatnih sudionika koje čine kućanstva te trgovačka društva kroz sponzorstva, donacije i ostalo.

Istraživanje je provedeno s ciljem utvrđivanja promjena u relacijama morfološko-motoričkog prostora nakon programiranog nogometnog treninga osmogodišnjaka. Ispitivanje je provedeno na uzorku od 40 osmogodišnjih dječaka, učenika 2. razreda. Ispitanici su osim 3 sata tjedno redovite nastave tjelesne i zdravstvene kulture, tijekom tjedna bili tretirani i s 3 trenažne jedinice (45 minuta) dodatnog tretmana škole nogometa u trajanju od 9 mjeseci. Kako bi se omogućila procjena bazičnih motoričkih dimenzija izvršen je izbor skupa 12 standardnih motoričkih mjernih instrumenata. Uzorak varijabli za procjenu morfoloških obilježja predstavljao je skup od 14 standardnih antropometrijskih mjera na temelju kojih je moguća procjena četiri latentne antropometrijske dimenzije. Dobiveni rezultati ukazuju na postojanje značajnih relacija između morfoloških obilježja i motoričkih sposobnosti u inicijalnom i finalnom mjerenju. U inicijalnom mjerenju povezanost između dva skupa varijabli iskazuje se negativnim utjecajem adipozne voluminoznosti na intenzitet ekscitacije (eksplozivnost) i aerobnu izdržljivost. U finalnom mjerenju povezanost između dva skupa varijabli iskazuje se negativnim utjecajem adipozne voluminoznosti na generalnu motoričku učinkovitost i fleksibilnost. Zaključno, iako morfološko i motoričko područje, generalno gledajući, pokazuju snažnu međusobnu uvjetovanost, ipak je za definiciju i ocjenu utjecaja eksperimentalnih modaliteta vježbanja na kvalitativne ili međustrukturalne odnose promatranih dimenzija, potrebno daljnje istraživanje na većem broju ispitanika, uz moguće unapređenje.

Osnovni cilj ovog istraživanja je bio utvrditi kanoničkom korelacijskom analizom postojanje povezanosti između odabranih antropometrijskih karakteristika, motoričkih varijabli i parametara situacijske efikasnosti u kuglanju kod studenata/ica Veleučilišta u Slavonskom Brodu. Iako se nije utvrdila značajna povezanost, autori rada ipak zaključuju da su potrebna daljnja istraživanja, jer su uzorak sačinjavali prigodno odabrani studenti/ce koji se rekreativno bave kuglanjem u sklopu nastave. Pretpostavka autora je da bi ispitanici za ovakav rad trebali imati do kraja usvojen dinamički stereotip gibanja (zalet, polaganje kugle, rotacija kugle) te bi se ovakvo istraživanje trebalo provesti na natjecateljskoj populaciji. Iz dobivenih rezultata međučestične korelacija kod situacijski parametara, treba izdvojiti neočekivano vrlo nisku korelaciju „brzina kugle“ s ostalim parametrima situacijske efikasnosti. Iz navedenog se naslućuje da jačina izbačaja kugle nema utjecaja na uspjeh u kuglanju ili je utjecaj vrlo mali, što nas dovodi do vjerojatnog zaključka da je prilikom izvođenja hica važnija pravilna tehnika koja će omogućiti veću preciznost, nego snaga kojom će se kugla izbaciti. Također je pretpostavka autora da je razlika u efikasnosti determinirana razlikama u snazi među spolovima, koja je do određene razine potrebna za pravilno izvođenje tehnike s 2, 8 kilograma teškom kuglom. Ove pretpostavke su hipotetske i predstavljaju podlogu za znanstveno istraživački rad za potvrdu navedenih tvrdnji. Dakako, pri tome treba analizirati i uzročno- posljedičnu vezu na transformacijsku učinkovitost kineziološke aktivnosti kuglanja u nastavi tjelesne i zdravstvene kulture, jer raznolikost sadržaja koje se mogu koristiti u kuglanju tijekom nastave (raznolikost manifestacija igara, zadataka, natjecanja na svakom satu) omogućuju da studenti imaju stalan motiv za tjelesno vježbanje. Na taj način se stvaraju veoma stimulativni uvjeti za visoku motiviranost dolaska na nastavu i prakticiranje sporta.

Situacija u društvu, stalno vraćanje na ratne i poratne okolnosti, mijenjanje vrijednosnih kriterija vrlo su plodno tlo za ekspanziju agresivnog ponašanja. Nekontrolirani utjecaj svih vrsta medija uz pojavu raznih vrsta ovisnosti izaziva manjak suosjećajnosti sa žrtvama svakog nasilja. Rezultat je povećavana agresivnost mladih. U gradu Vukovaru, uvažavajući sve spomenute okolnosti (socijalne, ekonomske, političke i poratne) nerealno je očekivati da se problem agresivnosti kod adolescenata riješi na brz i efikasan način. Problem agresivnosti nije nastao jučer, on ima svoju dužu povijest i očekivano je da će za obuzdavanje ili usporenje ovog društvenog poremećaja biti potrebno puno više vremena nego što se na prvi pogled čini. Rezultati istraživanja sugeriraju na zaključak da ne postoji uz sve institucije i pojedince odgovorne za sprečavanje, tj. preventivu, kontinuirani i usklađeni rad, nego se radi o, za sada najčešće pojedinačnim ekscesima koji se uz put značajno medijski poprate, opetovano otvarajući novi front borbe protiv agresije. Za konačni uspjeh u borbi protiv agresivnosti potreban je „maraton“.

The main goal of this research was to determine the efficiency of a programmed football treatment on the changes in specific motor abilities of cadet level football players. A total of eight specific motor tests were applied on the examinees twice, in a time interval of four weeks and they were applied in order to evaluate: specific speed, strength, precision and agility. The results have clearly shown that the programmed football treatment, applied in a relatively short period of four micro cycles, affected mostly the changes in specific motor abilities in specific speed, strength, precision and agility. Given changes in this research are a consequence of the adaptation of the football treatment which has its basis in well programmed exercises for speed development, basic and specific agility, explosive and repetitive strength, coordination and precision.

The aim of this research was to analyse the somatotype differences in young Croatian rowers and soccer players. The research was conducted on the sample of 19 soccer players and 14 rowers aged 16 years. The average somatotype value in rowers was 4.64-4.54-2.84±2.11-1.14-1.02 (mezomorph-endomorph), while in soccer players it was 2.43-4.39-3.28±0.96-1.13-1.21 (ectomorph-mezomorph). The independent samples T-test showed that the endomorph component was significantly more expressed in rowers than in soccer players. Eight somatotype categories for rowers and six for soccer players were created based on the category diagram. The highest percentage of rowers belonged to the mesomorphic endomorph category (29%), while in soccer players the most represented was the ectomorphic mezomorph (28%) category. 50 % of rowers belonged to the somatotype categories dominated by the endomorphic component, while 62% of soccer players belonged to the somatotype categories dominated by the mesomorphic component.

Osnovni cilj ovog istraživanja je bio analiza spolnih diferencijacija kinantropološkog statusa učenika u dobi od 10 do 12 godina. Na temelju dobivenih rezultata možemo utvrditi da su 221 učenik i učenica 5. i 6. razreda zagrebačke osnovne škole bitno napredovali u prostoru biomotoričkog statusa, što se može pripisati posljedici rasta i razvoja, ali i mogućem utjecaju stručno programirane i planski provedene nastave, kao i različitim oblicima kineziološke angažiranosti koje nisu definirane ovim istraživanjem. Zamjetne su bitne razlike u svim primijenjenim varijablama između dječaka i djevojčica, a kanonička diskriminativna analiza utvrdila je spolnu diferencijaciju u kinantropološkom statusu varijabli razlika. Dob od 10 do 12 godine predstavlja period kada se javljaju promjene u rastu i razvoju dječaka i djevojčica, a ovim istraživanjem ponovo je potvrđeno da je to ujedno i vrijeme u kojem se može još bitno djelovati na motoričke sposobnost-i različitim oblicima i smjernicama odgojno-obrazovnog rada u tjelesnom i zdravstvenom području. Sustavno mjerenje određenih motoričkih sposobnost-i tijekom procesa učenja motoričkog znanja, početnog usavršavanja, naprednog usavršavanja, stabilizacije i automatizacije motoričkih znanja, predstavlja pozitivne promjene na cjelokupan sustav organizma te ublažava posljedice nedostatka kretanja suvremenog načina života.

The main goal of the research is to determine the effi ciency of a programmed football treatment on the changes of the motor – functional abilities of the football players of cadet and junior level, which were observed in two diff erent points in time. The research was conducted on a sample of 38 players of cadet and junior level of HŠK “Posušje”, which train regularly 5 – 6 times a week and play friendly matches once a week. The examinees underwent, in a time interval of 8 weeks, 7 motor – functional tests, which assessed: the speed, explosive power and stamina. After the preliminary procedure processing, the diff erences between the groups of examinees in testing points, have been confirmed using a discriminative canonical analysis, and the changes between the initial and the final testing for groups of examines have been analyzed by applying the t – test. The given results of the basic motor area analysis indicate that statistically significant discriminative function in the area of motor characteristics of the two groups of football players, can be formed. That means that the football players have statistically, significantly differed in the initial and the final testing. The results clearly indicate changes have occurred in all the measured variables of the motor abilities of both groups of players, in the period between the initial and the final testing, as was expected. We can conclude that the programmed football treatment with both groups of players, has caused the increase of motor – functional abilities. Positive changes for both groups have occurred in all the applied variables from the initial to the final stage. Cadet level players of HŠK “Posušje” have progressed more than junior level players of HŠK “Posušje” in speed assessment tests, where as junior level players progressed more in explosive power assessment test and the specific aerobic stamina test. Based on these results, we can conclude that the cadets have signifi cantly improved in 20m and 30m tests, and juniors have significantly improved in SDM and HOFF tests. We can also conclude that by applying a regular plan and program through a certain microcycle for cadet and junior level players of HŠK “Posušje”, we can influence the improvement of specific aerobic stamina, aerobic stamina, speed and explosive power development. The programmed football treatment had more effect on the changes of those motor abilities that have, by today’s researches, appeared more pervious to changes of the process of conditioning or training (stamina, speed and strength).

Ovim radom prikazan je primjer ciljane tjelesne aktivnosti za vrijeme nastave i ukazuju da programirani fitnes trening može značajno utjecati na kvalitetu nastave TZK-a na visokom školstvu i značajno utjecati na poboljšanje u motoričkom prostoru za studentice. Slične rezultate su dobili i Ferhatbegović i sur. (2010) koji su istraživali efekte dodatnih sati tjelesne aktivnosti na poboljšanje motoričkih sposobnosti učenika. Ograničenja koja se pojavljuju u provedbi programiranog fitnes treninga u nastavi TZK na Veleučilištu su sljedeća: nekontinuirana prisutnost na nastavi, upitnost stalne realizacija nastave u iznajmljenim i dislociranim sportskim objektima, veliki broj studenata u grupi i dr.. Navedeno daje za pravo autoru da traži različite modele uvođenja dodatnih sati tjelesne aktivnosti, minimalizira ograničenja u provedbi programa i poveća navedene standarde. Na taj se način se može izravno djelovati i usmjeravati studentice na vrijednost i važnost vježbanja u kontekstu podizanja kvalitete zdravog življenja, odnosno usvajanje i stvaranje navika za samoinicijativno cijelo životno redovito tjelesno vježbanje. Može se zaključiti da se uz kvalitetan pristup i uz prilagođene nastavne planove i programe kroz povećanje tjednog opsega nastave TZK, za one studentice koje iskazuju interes, može značajno utjecati na transformaciju repetitivne snage

Structural analysis implies knowledge of typical situations in the game on which the coaches choose the appropriate content of the training. Decision-making system in the game (Gabrijelis, 1977) must be based on the concept of the game. Knowing the structure of the game (Trninis, 1995) means an understanding of all phases and sub phases of the game course and the position of certain players, which helps us to recognize certain situations in the game. From the standpoint of structural analysis, there are three areas of the game: attacking phases, defending phase and transition. Each of these stages has its sub phases. Each phase of the course of play has specific characteristics with defined goals within a tactical action. Coaches require the player's rapid transformation from defense to offense and vice versa...

The word "flexibility" comes from Latin flectere or flexibilis which means to bend, bending. According to Milanovis [1], it is the ability to perform a motion by a large range of motion, and the most common measure of flexibility is a maximum range of motion of body parts in individual joint systems. Kinesiology operators, depending on intensity and duration, are a way of influencing on the muscle tone levels and improving the ability of the locomotor system in performing the maximum range of motion in one joint or series of joints, and nervous-muscular regulation of organism. Tasks of the part of the lesson in function of flexibility improvements are: determine which topological body regions we want to develop, establish the selection of exercises and stretching methods, and determine number of series, time intervals and breaks. All those tasks are conducted in accordance with objectives of the lesson. It can be a lifelong improving experience in different materials and space conditions and has a very wide range of application in real life, as well as in higher education institutions. At the University of Applied sciences of Slavonski Brod it is applied in every physical teaching activity, in the introductory, preparatory, primary and final part of the lesson. Improvement of flexibility is a significant characteristic in health focused way of life and should represent an important aim in physical exercising and education. The reason for writing this paper is that, due to the lack of habit and knowledge on proper performing of stretching technique, the risk of injury increases and optimal transformation and student development during exercising decreases. It is extremely important to educate, direct and motivate students to perform the flexibility exercises correctly for the purposes of achieving maximum functionality during exercising and health prevention.

Cilj rada je prikazati mogućnost primjene fitnes programa kod rekreativaca na osnovi aktualnog stanja.Dvomjesečni program ukazuje kako u tom kratkom periodu možemo utjecati na transformaciju antropološkog statusa rekreativaca uključenih u program, a posebice na razvoj snage, jakosti i reduciranje tjelesne težine.

Bavljenje sportom predstavlja najzdraviji način života. Osnivanjem studentske sportske udruge na Veleučilištu u Slavonskom Brodu omogućen je produktivniji, zdraviji, jednostavno bolji stil života svakog studenta. Da bi takva udruga što uspješnije funkcionirala potrebno je uložiti velike marketinške napore. Za to su potrebne određene strategije marketinga, koje se mogu dobiti na temelju provedenih istraživanja putem kojih se lakše postižu postavljeni marketing ciljevi svake sportske udruge.

Cilj ovog rada je bio analizirati utjecaj ograničavajućih faktora na odabir prakticiranja sportskih proizvoda. Kao alat analize koristio se upitnik tjelesne sportske aktivnosti na uzorku od 357 entiteta, prosječne kronološke dobi 24,5±7,46 godina s rasponom 16 – 52 godine. Za potrebe analize utjecaja ograničavajućih faktora na odabir prakticiranja sportskih proizvoda koristio se upitnik koji je za ovo istraživanje sadržavao ukupno 55 čestica od kojih je 12 čestica korišteno za ovaj rad. Ispitanici su iskazali stupanj svojeg slaganja sa svakom tvrdnjom na Likertovoj ljestvici s 5 stupnjeva procjene. Na temelju istraživanja najveći ograničavajući faktor je nedostatak slobodnog vremena za obavljanje sportske aktivnosti i time korištenje sportskih proizvoda, dok najveći utjecaj na bavljenje sportom imaju zdravstveni razlozi i estetski izgled, a najmanji obrazovanje., The aim of this work was to analyze the influence of kimiting factors on the choice of parcticing sports products. As a tool of analysis, a physical sports activity questionnaire was used on a sample of 357 entities, average chronological age 24,5+7,46 years with a range of 16-52 years. For the purposes of analyzing the impact of limiting factors on the choice of practicing sports products, a questionnaire was used, which for this research contained a total of 55 items, of which 12 items were used for this work. Respondents expressed their degree of agreement with each statement on a 5-point scale. Based on the research, the biggest limiting factor is the lack of free time for spotrs activities and the use of sports products, while health reasons and aesthetic appearence have the biggest impact on playing sports, and education has the least influence.

Cilj rada je prikazati koji su to ključni pojmovi koji vežu tržište potrošača i suvremeni nogomet kojeg danas poznajemo. Navedeno je kakve oblike potrošača imamo na nogometnim priredbama i kako se koji od njih ponašaju tijekom sudjelovanja u sportskom tržištu. Definirani su ciljevi nogometne organizacije koja je ključna za priredbu svih elitnih natjecanja i načina na koji će se odviti promocija na nogometnim terenima. Zadatak je analizirati pratitelje na društvenim mrežama najbogatijih klubova u Europi i ukazati koja je poveznica između određenog budžeta kluba sa promocijom na društvenim mrežama, te koji faktori utječu hoće li klub biti popraćen na društvenoj mreži ili ne., The aim of the work is to show what are the key concepts that connect the consumer market and football as we know it today. It is stated what types of consumers we have at football events and how they behave during participation in the sports market. The goals of the football organization, which is essential for the organization of all elite competitions, and the way in which promotion will take place on the football field, are defined. The task is to analyze the followers on social media of the richest clubs in Europe and indicate what is the link between a specific club budget and promotion on social media, and which factors influence whether the club will be followed on social media or not.

Kvaliteta označava zadovoljstvo kupaca određenim proizvodom. Kvaliteta ima veliku ulogu u svakome poduzeću jer na temelju kvalitete proizvoda, poduzeće ostvaruje profit. Cilj sustava upravljanja kvalitetom je postići konkurentsku prednost. Načela upravljanja kvalitetom su usmjerenost na kupce/potrošače, vodstvo, procesni pristup, uključenost zaposlenika, kontinuirano poboljšanje i donošenje odluka na temelju podataka te bi ta načela svako poduzeće trebalo proučiti i primjenjivati u svome poslovanju. ISO norme su standardi koji pokazuju kvalitetu proizvoda te bi poduzeće trebalo težiti da njihovi proizvodi što više odgovaraju ISO normama. Uz ISO norme poduzeće bi trebalo težiti da im proizvodi imaju certifikate koji označavaju kvalitetu njihovih proizvoda te samim time privlače kupce da kupe baš njihov proizvod. Kutjevo d.d. je dioničko društvo odnosno tvrtka koja se bavi prometom i proizvodnjom poljoprivrednih i prehrambenih proizvoda. Sa svojim dugogodišnjim poslovanjem i dobrim sustavom upravljanja kvalitetom posjeduje brojne certifikate i nagrade za svoje proizvode., Quality indicates customer satisfaction with a particular product. Quality plays a big role in any enterprise because based on the quality of the product, the enterprise makes a profit. The goal of the quality management system is to achieve a competitive advantage. The principles of quality management are customer/consumer focus, leadership, process approach, employee involvement, continuous improvement and data-driven decision-making, and these principles should be studied and applied by each company in its business. ISO standards are standards that show the quality of products and the company should strive for their products to fit ISO standards as much as possible. With ISO standards , the company should strive for their products to have certificates that indicate the quality of their products and therefore attract customers to buy their product . Kutjevo d.d. is a joint stock company or company engaged in the turnover and production of agricultural and food products. With its long-term business and good quality management system, it has numerous certificates and rewards for its products.

Cilj rada bio je utvrditi faktore utjecaja na sudjelovanja u sportskim aktivnostima između muških i ženskih osoba koji se bave sportskim aktivnostima, a posebno trčanjem. Uzorak je sastavljen od 78 entiteta, prosječne kronološke dobi od 37,72 godine, koji se bave rekreativnim trčanjem u Slavonskom Brodu koji su dobrovoljno i anonimno popunili anketni upitnik. Za potrebe istraživanja koristio se upitnik koji je za ovo istraživanje sadržavao 15 čestica. Iz podataka deskriptivne statistike vidljive su razlike između dvije grupe ispitanika. Rezultati pokazuju da i muški i ženski ispitanici smatraju da je jako bitno baviti se fizičkom aktivnošću. Ipak, imaju drugačije poglede kada su u pitanju faktori zbog koji se odlučuju za trčanje, ženski ispitanici veću važnost pridodaju zabavi i obrazovanju kada je u pitanju bavljenje sportom, dok muški ispitanici smatraju da je važnija kvaliteta i dostupnost sportskih programa u mjestu življenja., The aim of this study was to determine the factors on participation in sport activities between male and female persons engaged in sports activities, particular in running. The sample consisted of 78 entities, with an average chronological age of 37,72 years, engaged in recreational running in Slavonski Brod, who voluntarily and anonymously completed the survey questionnaire. For the purposes of the research, a questionnaire containing 15 particles was used. From the data of descriptive statistics, differences between the two groups of respondents are visible. The results show that both male and female respondents believe that it is very important to engage in physical activities. However, they have different views when it comes to the factors that make them decide to running, female respondents attach more importance to entertainment and education when it comes to playing sports, while male respondents believe that the quality and availability of sports programs in the place of residence is more important.

Cilj rada bio je uvidjeti koliko određeni elementi marketing miksa mogu utjecati na izbor samih ljudi na kupnju nekih proizvoda, to jest koliko sama okolina i mogućnosti dopuštaju. Analiza je provedena anketom na uzorku od 357 ispitanika, prosječne kronološke dobi oko 24,5 godina s rasponom 16 – 52 godine. Prema rezultatima istraživanja ne postoje značajnije razlike između pojedinih elemenata promotivnog miksa., The aim of the paper was to see how much certain elements of the marketing mix can influence the choice of people to buy some products, that is, how much the environment and opportunities allow. The analysis was conducted by a survey of a sample of 357 respondents, with an average chronological age of about 24.5 years and a range of 16-52 years. According to the research results, there are no significant differences between the individual elements of the promotional mix.

Da bi osigurala da se njihovi proizvodi i usluge uspješno prodaju, poduzeća moraju komunicirati sa svojim sadašnjim i potencijalnim kupcima, kao i sa svim dijelovima javnosti. Poduzeća moraju nuditi svoje proizvode putem kreativnih poruka informativnog i poticajnog sadržaja koje pokazuju kako upravo predstavljeni proizvodi ispunjavaju potrebe i želje potrošača. Potrebe potrošača u području sporta su s vremenom postajale sve kompleksnije. Tako je i konkurencija u vidu sponzorskih sredstava porasla, a porasla je i potreba za marketingom u sportu. Cilj rada je pobliže objasniti snagu reklame za sportske potrošače., To ensure that their products and services are sold successfully, businesses must communicate with their current and potential customers, as well as with all segments of the public. Companies must offer their products through creative messages of informative and stimulating content that show how exactly the presented products meet the needs and desires of consumers. The needs of consumers in the field of sports have become more and more complex over time. Thus, the competition in the form of sponsor funds has increased, and the need for marketing in sports has also increased. The aim of the paper is to explain in more detail the power of advertising for sports consumers

Razvojem tehnologije, došlo je do razvoja informacijskih sustava bez kojih današnji poslovni subjekti ne bi mogli voditi poslovanje. Informacijski sustavi predstavljaju tehnologiju, opremu te ljude i njihove međusobne odnose u poslovnim subjektima pomoću kojih se prikupljaju, analiziraju, obrađuju te distribuiraju poslovni podaci koji služe za vođenje poslovanja i donošenje poslovnih odluka. Na tržištu se mogu naći razni informacijski sustavi ovisno za područje djelatnosti za koje je potreban. U ovom završnom radu analizirati će se neki računovodstveni informacijski sustavi, te će se detaljnije obraditi računovodstveni program Synesis. Provedeno je i istraživanje o zadovoljstvu korisnika s računovodstvenim informacijskim sustavima, te će se opisati dobiveni rezultati te na samom kraju iznijeti zaključak o kvaliteti informacijskih sustava u računovodstvu te omjeru cijene i kvalitete pojedinog sustava., The development of technology has led to the development of information systems without which today's business entities would not be able to run their business. Information systems represent technology, equipment and people and their mutual relationships in business entities, which are used to collect, analyze, process and distribute business data that are used for conducting business and making business decisions. Various information systems can be found on the market, depending on the area of activity for which it is needed. In this final paper, some accounting information systems will be analyzed, and the Synesis accounting program will be processed in more detail. Research was also conducted on user satisfaction with accounting information systems, and the obtained results will be described, and at the very end, a conclusion will be presented about the quality of information systems in accounting and the price-quality ratio of each system.

Rad se bavi društvenim mrežama kao alatom za community managament. Poduzeća i utjecajne osobe već su odavno prepoznali važnost društvenih mreža, kako zbog velik broja mogućnosti koje pružaju, tako i zbog iznimno velike publike koju okupljaju. Na društvenim mrežama korisnici koji imaju zajedničke interese udružuju se u različite oblike zajednica kojima u poslovnom svijetu upravljaju community manageri. Kroz rad je utvrđeno da je posao community managera dinamičan i složen te da manageri trebaju posjedovati različita znanja i kvalitete kako bi svoj posao mogli uspješno obavljati. Od posebnog su značaja dobre komunikacijske vještine jer su i društvene mreže prije svega jedan od načina komuniciranja. Osim toga, community manageri na društvenim mrežama trebaju pratiti navike i ponašanja potrošača, promjene koje se događaju na konkretnoj društvenoj mreži, educirati se, kreirati i objavljivati sadržaj koji za cilj ima povećanje i osnaživanje zajednice, i dr. Kroz analizu community managementa na različitim društvenim mrežama utvrđeno je kako svaka od njih posjeduje određene posebnosti koje manageri također trebaju poznavati te im prilagoditi komunikaciju. Na različitim društvenim mrežama nalazi se i različita publika koja ima različita očekivanja i interese, što je također potrebno uzeti u obzir. Nastup na društvenoj mreži treba biti osmišljen i provoditi se prema planu, a od velikog značaja je i analiza postignutih rezultata po pitanju jačanja i povećanja zajednice., The paper deals with social networks as a tool for community management. Businesses and influential people have long recognized the importance of social networks, both because of the large number of opportunities they provide and because of the extremely large audience they gather. On social networks, users who have common interests unite in various forms of communities managed by community managers in the business world. Through the work, it was determined that the job of a community manager is dynamic and complex, and that managers need to have different knowledge and qualities to be able to perform their job successfully. Good communication skills are of special importance because social networks are above all one of the ways to communicate. In addition, community managers on social networks should monitor consumer habits and behaviors, changes that occur on a particular social network, educate themselves, create and publish content aimed at increasing and empowering the community, etc. Through the analysis of community management in different social networks, it was determined that each of them has certain features that managers also need to know and adapt to their communication. There are also different audiences on different social networks who have different expectations and interests, which also needs to be considered. The appearance on the social network should be designed and carried out according to plan, and the analysis of the achieved results in terms of strengthening and increasing the community is of great importance.

Dobar menadžment znači dobro organiziranje, koordiniranje, planiranje i procjenjivanje različitih načina djelovanja. Sportski marketing teži ka zadovoljenju pravih potreba kupaca sportskim proizvodima ili uslugama koji su bolji od ponude konkurencije, uz ostvarivanje najviše održive dobiti. U radu su pobliže pojašnjeni pojmovi menadžmenta u sportskim organizacijama kao i pojmovi sportskog marketinga. Cilj rada je obliže utvrditi povezanost sportskog rezultata i vrijednosti NBA klubova. NBA klubovi tj. NBA liga je jedna od najjačih u svijetu te je došla na sam vrh uspješnih sportskih organizacija. Može zaključiti kako za vrijednost kluba nije bitan samo sportski rezultat nego povijest kluba, odnos s obožavateljima, lokacija itd. Uz uspješan sportski rezultat lakše je osvojiti obožavatelje, ali ako nema drugih preduvjeta, s vremenom euforija posustane i tribine bivaju poluprazne., Good management means good organizing, coordinating, planning and evaluating different ways of acting. Sports marketing aims to satisfy the real needs of customers with sports products or services that are better than the competition's offer, while achieving the highest sustainable profit. The paper explains in more detail the terms of management in sports organizations as well as the terms of sports marketing. The aim of the paper is to determine more closely the connection between sports results and the value of NBA clubs. NBA clubs, i.e. the NBA league, is one of the strongest in the world and has reached the very top of successful sports organizations. He can conclude that not only the sports result is important for the value of the club, but the history of the club, the relationship with the fans, the location, etc. With a successful sports result, it is easier to win over fans, but if there are no other prerequisites, over time the euphoria fades and the stands become half-empty.

Tema završnog rada je Mobilno oglašavanje. Oglašavanje ima za cilj informirati i uvjeriti kupce na kupnju određenih proizvoda. Oglašavanje ima važnu ulogu u promicanju gospodarstva i podizanju na višu svjetsku razinu. Prije samog početka izrade završnog rada potrebno je upoznati se sa svim dijelovima samog oglašavanja i mobilnog oglašavanja. Oglašavanje ima pozitivan stav na političkom, kulturnom i društvenog području i sva ta područja mogu pomoći da se oglašavanje što bolje promovira. Može se reći da je jedna od negativnih strana oglašavanja kada su reklamne poruke pune netočnih informacija, a druge ako su bile na neki način diskriminacijske prirode. Reklamne poruke neprimjetno oblikuju i svijest društva., The topic of the paper is Mobile Advertising. Advertising aims to inform and persuade customers to buy certain products. Advertising have an important role in promoting the economy and raising it to a higher world level. Before starting the preparation of the final paper, it is necessary to familiarize yourself with all parts of advertising and mobile advertising. Advertising has a positive stand in political, cultural and social areas and all these areas can help to promote advertising as best as possible. It can be said that one of the negative sides of advertising is when the advertising messages are full of incorrect information, and others if they were in some way discriminatory in nature. Advertising messages also insensibly shape society's consciousness.

Tema ovog rada su lokacijske strategije. Cilj ovog rada je objasniti lokacijske strategije te pokazati razliku između lokacije gdje su smještena proizvodna, a gdje uslužna poduzeća. U uvodnom dijelu ovoga rada govori se o lokacijskom strategijama te kakve se lokacijske strategije postoje i koji su čimbenici koji utječu na njih. U središnjem dijelu rada govorimo o metodama biranja lokacije, o mogućim zonama gdje se poduzeća mogu smjestiti te o inozemnim ulaganjima koja poduzeća mogu iskoristiti s odabirom određene lokacije. Također govori u lokacijskim čimbenicima u Hrvatskoj te na koji način poduzeća u Hrvatskoj biraju lokaciju. Nastavlja se usporedba lokacije uslužnih i lokacije proizvodnih poduzeća, Topic of this paper is location strategies. The goal of this paper was to explain location strategies and show the differences between the locations of manufacturing and the locations of service business. First part of the papre explains what location strategies are and what factors are considered while choosing them. Next is explaining the methods of choosing location strategies and what zones can they place themselves in. Furthermore the are explainations of investments that the business can get. There are also factors that show what business in Croatia are looking for when choosing a location. The final part shows differences between manufacturing and services business.

U završnom radu će se saznati o tome kako se bankarstvo razvijalo kroz povijest. Od početka pojave bankarstva, razvoja bankarstva kroz Rimsko Carstvo, europskog utjecaja na bankarstvo, pa isto tako i američkog utjecaja, pa sve do pojave modernog bankarstva i digitalizacije istog. Spoznati će se koji su to proizvodi i usluge koje banke nude, kao što su to Internet i mobilno bankarstvo. A objasniti će se i usporedno koje su razlike između te dvije vrste bankarstva te će se prikazati njihove prednosti i mane. Da bi se moglo statistički prikazati usporedbe korištenja bankarskih usluga i navika ljudi u bankarstvu, napravljena je anketa koja je donijela rezultate kroz odgovore ispitanika. Odgovori u radu su zasebno i detaljno obrađeni, da bi se što bliže mogle vidjeti usporedbe i navike ljudi u bankarstvu. Kroz zaključak će se spoznati autorova završna misao., Work will begin with an introduction, through which the work will be approached, where the author will present initial information about the topic that is the subject of the writing. In work, we will learn how banking has developed throuhout history. From the beginnings of the emergence of banking, the development of banking through the Roman Empire, the European influence on banking, as well as the American influence, all the way to the emergence of modern banking and its digitalization. Readers will find out what products and services banks offer, such as accounts, credit cards, savings and loans. Their purpose will be compared and explained. We will learn more about digitalization in banking and what internet and mobile banking are. The differences between the two types of banking will be compared and their advantages and disadvantages will be seen also. In order to be able to statistically show comparisons of the use of banking services and people's banking habits, a survey was made, that brought results through the responses of respondents. Respondent's answers were processed separately and in detail, so that comparisons and habits of people in banking could be seen as closely as possible. The author's final thought will be known throught the conclusion.

OSNOVNI CILJ RADA BIO JE PROUČITI UTJECAJE ELEMENATA PROMOTIVNOG MIKSA NA IZBOR PRIMJENJIVANJA SPORTSKIH PROIZVODA. ISTRAŽIVANJE JE PROVEDENO ANKETOM NA UZORKU OD 357 ISPITANIKA. PREMA REZULTATIMA ISTRAŽIVANJA NE POSTOJE RAZLIKE IZMEĐU STRUKTURE UTJECAJA POJEDINIH ELEMENATA PROMOTIVNOG MIKSA. GLEDAJUĆI OSTALE PROMATRANE FAKTORE REZULTATI ANALIZE UKAZUJU DA SU CIJENA I SPORTSKI PROIZVODI DOMINANTNI U ODABIRU AKTIVNOSTI, DOK SU PROMOCIJA I DISTRIBUCIJA OCIJENJENI KAO MANJE BITNI. KAO GLAVNI RAZLOG NEPRAKTICIRANJA ISTIČE SE MANJAK VREMENA, A ZATIM FINANCIJE. ANKETIRANA SKUPINA JE SPREMNA IZDVOJITI DOVOLJAN IZNOS ZA SPORTSKE AKTIVNOSTI, ALI U NJIMA NE SUDJELUJU U DOVOLJNOJ MJERI., THE AIM OF THE WORK WAS TO STUDY THE INFLUENCE OF ELEMENTS OF THE PROMOTIONAL MIX ON THE CHOICE OF APPLICATION OF SPORTS PRODUCTS. THE RESEARCH WAS CONDUCTED WITH A SURVEY ON A SAMPLE OF 357 RESPONDENTS. ACCORDING TO THE RESULTS OF THE RESEARCH, THERE ARE NO SIGNIFICANT DIFFERENCES BETWEEN THE STRUCTURE OF THE INFLUENCE OF INDIVIDUAL ELEMENTS OF THE PROMOTIONAL MIX. LOOKING AT OTHER OBSERVED FACTORS, THE RESULTS OF THE ANALYSIS INDICATE THAT PRICE AND SPORTS PRODUCTS ARE DOMINANT IN THE CHOICE OF ACTIVITIES, WHILE PROMOTION AND DISTRIBUTION ARE RATED AS LESS IMPORTANT. THE MAIN REASON FOR NOT PRACTICING IS LACK OF TIME, FOLLOWED BY FINANCES. THE SURVEYED GROUP IS READY TO ALLOCATE A SUFFICIENT AMOUNT FOR SPORTS ACTIVITIES, BUT THEY DO NOT PARTICIPATE IN THEM TO A SUFFICIENT EXTENT.

Kvaliteta je pojam koji se svakodnevno koristi te je u poljoprivrednoj proizvodnji od velike važnosti. Iz tog razloga nužno je ispitati kupce o navikama kupovine proizvoda te o aspektu kvalitete kao bitnom za kupnju pojedinog proizvoda. Poljoprivreda je djelatnost koja neprestano teži unaprjeđenju i poboljšanju te je iz te potrebe napravljen anketni upitnik. Na temelju rezultata utemeljeno je postoji li potreba za dodatnim oznakama kvalitete na proizvodima OPG-a Šamčanka te postoji li potreba tržišta za proširivanje djelatnosti u vidu dopunske djelatnosti prerade. Pokazalo se da je tržište zadovoljno ponudom proizvoda lokalnih OPG-ova, ali da je kvaliteta nužna za kupnju proizvoda. Isto tako, pokazalo se da je potreba za zimnicom lokalnih proizvođača velika te se planira uvođenje dopunske djelatnosti prerade voća i povrća u obliku zimnica., Quality is nowadays a well-known term, especially in agricultural production. For this reason, it is necessary to examine customers about the habits of buying the product and the aspect of quality as important for the purchase of a particular product. Agriculture is an activity that is constantly striving for improvement, and a survey questionnaire was made for this purpose. Based on the results, it was established whether there is a need for additional quality labels on the products of the OPG Šamčanka and whether there is a need for the market to expand activities in the form of additional processing activities. It turned out that the market is satisfied with the offer of products of local family farms, but that quality is necessary for the purchase of products. Also, it turned out that the need for winter stores of local producers is great and it is planned to introduce an additional activity of processing fruits and vegetables in the form of winter crops.

Turistička destinacija je prostorna cjelina koja svojim sadržajima i atrakcijama mora privući potencijalne turiste kako bi zadovoljila njihove turističke potrebe. Turistička odredišta nemaju fiksne granice, pa se destinacije mogu nazivati cijele zemlje, regije, lokaliteti i uže lokacije kao što su prometna čvorišta. Destinacija je odredište putovanja, koje na turističko tržište plasira svoj cjelokupni turistički proizvod koji se sastoji od atraktivnosti, pristupačnosti i prihvaćenosti. Ovi osnovni elementi zadovoljavaju potrebe turizma. Kako bi potencijalni turisti bili svjesni turističkih proizvoda koje destinacija nudi, potrebno ih je promovirati i prikazivati na turističkom tržištu. Da bi se ovaj turistički proizvod oblikovao i plasirao na tržište, destinacija mora provesti određene marketinške aktivnosti. Potrebno je utvrditi turistički potencijal destinacije, formulirati ponudu i identificirati ciljne skupine. Prilikom definiranja ciljnih tržišta i razvoja marketinškog miksa, stručnjaci za putni marketing moraju se baviti mnogim varijablama u marketinškom okruženju. Nakon što je ciljna skupina odabrana, na nju se primjenjuje marketinški miks. Promotivne strategije uključuju četiri osnovna oblika, a to su osobna prodaja, oglašavanje, PR i promocija. Kao element marketing miksa, turistički proizvod predstavlja najvažniji dio turističkog sustava jer predstavlja poveznicu između turističke ponude i turističkih potreba. Glavni cilj promocije turističkog proizvoda na ciljnom tržištu je informirati o postojanju turističkog proizvoda na tržištu, upoznati potencijalne turističke karakteristike turističkog proizvoda, potaknuti turiste na lakše donošenje odluka i održati pozitivan imidž u turističko tržište., A tourist destination is a spatial unit that must attract potential tourists with its facilities and attractions in order to meet their tourist needs. Tourist destinations do not have fixed borders, so destinations can be called entire countries, regions, localities and narrower locations such as traffic hubs. The destination is a travel destination, which places its entire tourist product on the tourist market, which consists of attractiveness, accessibility and acceptance. These basic elements meet the needs of tourism. In order for potential tourists to be aware of the tourist products that the destination offers, they need to be promoted and displayed on the tourist market. In order for this tourist product to be shaped and placed on the market, the destination must carry out certain marketing activities. It is necessary to determine the tourist potential of the destination, formulate an offer and identify target groups. When defining target markets and developing a marketing mix, travel marketing professionals need to address many variables in the marketing environment. Once the target group is selected, a marketing mix is applied to it. Promotional strategies include four basic forms, namely personal selling, advertising, PR and promotion. As an element of the marketing mix, the tourist product is the most important part of the tourist system because it represents the link between the tourist offer and tourist needs. The main goal of promoting a tourism product in the target market is to inform about the existence of a tourism product on the market, get to know the potential tourism characteristics of the tourism product, encourage tourists to make easier decisions and maintain a positive image in the tourism market

Promocija proizvoda danas je gotovo nemoguća bez marketinga, a razvojem tehnologija i interneta razvio se i marketing. Može se reći da je dobio novo ruho koje je pomoglo tvrtkama da ostvare svoje ciljeve. Virtualni marketing je sve ono što na internetu tvori oglase, promocije, interakciju, komunikaciju. Virtualni marketing je glavni alat poduzeća u izgradnji promocijskih ciljeva i prodaje. U ovom radu detaljno je opisan virtualni marketing. Navedena su i analizirana hrvatska poduzeća koja u svom poslovanju primjenjuju digitalni marketing kao glavni alat poslovanja. Na kraju rada postavljena je i analizirana anketa u kojoj je postavljeno 19 pitanja i sudjelovalo 159 ispitanika. Rezultati ankete pokazali su da se danas većina ljudi koristi internetom u razne svrhe i upoznati su sa pojmom virtualnog marketinga, a neki od njih ga primjenjuju u svom poslovanju. Na kraju rada se došlo do zaključka da je virtualni marketing ključan dio poslovanja poduzeća i da je skoro u potpunosti zamijenio tradicionalne medije kao što su televizija, radio, novine., Product promotion today is next to impossible without marketing and the developments in technology and the Internet also led to the development of marketing strategies. It can be said that it got a brand new image which helped companies fulfill their objectives. Virtual marketing consists of everything that makes up online advertisments, promotion, interaction and communication. Virtual marketing is the main tool that the companies use to build their promotion objectives and sales. This paper describes virtual marketing in detail. Croatian companies which use digital marketing as the main business tool in their operations have been listed and analysed. The end of the paper shows and analyses a survey comprising 19 questions in which 159 subjects had participated. The results of the survey show that most people use the Internet for various purposes and are acquainted with the idea of virtual marketing, and some even apply it in their businesses. The paper concludes that virtual marketing is a key part of companies' business operations and that it almost completely replaced the traditional media such as television, radio, newspapers. Product promotion today is next to impossible without marketing and the developments in technology and the Internet also led to the development of marketing strategies. It can be said that it got a brand new image which helped companies fulfill their objectives. Virtual marketing consists of everything that makes up online advertisments, promotion, interaction and communication. Virtual marketing is the main tool that the companies use to build their promotion objectives and sales. This paper describes virtual marketing in detail. Croatian companies which use digital marketing as the main business tool in their operations have been listed and analysed. The end of the paper shows and analyses a survey comprising 19 questions in which 159 subjects had participated. The results of the survey show that most people use the Internet for various purposes and are acquainted with the idea of virtual marketing, and some even apply it in their businesses. The paper concludes that virtual marketing is a key part of companies' business operations and that it almost completely replaced the traditional media such as television, radio, newspapers.

Turizam je aktivnost u kojoj osoba putuje i boravi izvan svoga mjesta. Turizam je aktivnost koja ima veliku važnost za svaku državu. Cikloturizam je biciklistički turizam odnosno samostalno biciklističko putovanje zbog avanture i uživanja. Cikloturizam je sve popularniji oblik turizma. Cikoturizmom se ljudi bave rekreativno, ali i profesionalno. Cikloturisti putujući biciklom, posjećuju različita zanimljiva i lijepa mjesta u svojoj, ali u drugim državama. Cikoturizam Istočne Hrvatske sve se više razvija te ima raznoliku ponudu. Istočna Hrvatska kroz svoje projekte pokušava razviti što veću cikloturističku ponudu, infrasturkturu kako bi na taj način privukla cikloturiste u svoje krajeve. Postoji puno cikloutrističkih ruta Istočne Hrvatske na kojima cikloturisti mogu uživati te vidjeti mnoge znamenitosti i zanimljiv sadržaj. Cikloturizam Istočne Hrvastke dovodi do razvoj turizma i ugostiteljstva. Cikloturiste privlači lijep okoliš, priroda, šume, rijeke, itd. To sve dovodi do povećanog broja turista u ugostiteljskim objektima Istočne Hrvatske te do povećanog razvoja turizma., Tourism is an activity in which a person travels and stays outside his place. Tourism is an activity that has great importance for each country. Cyclotourism is cycling tourism or independent cycling travel for adventure and enjoyment. Cyclotourism is an increasingly popular form of tourism. Cycoturism is done by people recreationally, but also professionally. Cyclotourists traveling by bike, visit different interesting and beautiful places in their own, but in other countries. Cyclourism of Eastern Croatia is developing more and more and has a diverse offer. Through its projects, Eastern Croatia is trying to develop as much cyclotouristic offer as possible, infrastructure in order to attract cyclotourists to its region. There are many cyclurismatic routes of Eastern Croatia where cyclotourists can enjoy and see many sights and interesting content. Cyclotourism of Eastern Croatia leads to the development of tourism and hospitality. Cyclotourists are attracted to the beautiful environment, nature, forests, rivers, etc. This all leads to an increased number of tourists in eastern Croatian catering facilities and to an increased development of tourism.

Vodice su grad koji se nalazi u Šibensko-kninskoj županiji, u središnjoj Dalmaciji. Status grada su dobile 1997. godine zbog brzog razvitka i popularnosti. Grad je poprilično posjećen tijekom ljetnih mjeseci te ih posjećuju gosti iz ostalih dijelova Hrvatske i svijeta. Od stranih gostiju, najčešći gosti su iz Njemačke, Poljske, Slovenije i Češke. U ovom radu se analizira porast ostvarenih dolazaka i noćenja na području Grada Vodica kroz proteklih pet godina (2017.-2021.). Kriza Covid-19 imala je utjecaj na putovanja te se 2020. godine uočava smanjen broj dolazaka i noćenja ostvarenih u Republici Hrvatskoj, pa tako i na području Grada Vodica., Vodice is a town located in Šibenik-Knin county, in central Dalmatia. They got a status of a city in 1997 because of their rapid development and popularity. They are quite visited during the summer months by the visitors from other cities of Croatia and world. Of the foreign visitors, the most frequent are from Germany, Poland, Slovenia and the Czech Republic. This paper analyzes the increase in arrivals and overnight stays in the City of Vodice over the last five years (2017-2021.). The Covid-19 crisis had an impact on travel and in 2020 a reduced number of arrivals and overnight stays was realized in Croatia, including in the area of the City of Vodice.