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1. Reducing oral steroid intolerability and drug costs for acute wheezers: A retrospective evaluation of a clinical management algorithm in a Pediatric Emergency Department

6. Programmatic for dummies

7. World wide rip-off: in its ongoing investigation, Adweek uncovers still more questionable publishers and traffic wreaking havoc on the online ad business

9. Decision making in asthma exacerbation: a clinical judgement analysis

11. The stream factory: YouTube is nurturing a stable of stars--even though you probably haven't heard of any of them, yet. How long will it take to get advertisers to commit?

12. Full of hot air: Adweek investigation questionable web domains boasting suspiciously huge traffic numbers continue to pop up, costing the online ad industry as much as $400 million a year--and maybe its credibility

13. SX SW wrangling: among the panels, parties and barbecue ribs, four startups try to break through the noise of Austin's big tech bacchanal

15. Adwreck: a crush of VC-backed advertising tech firms have arguably inflicted one big mess on digital publishing. But the nightmare may be coming to an end

16. The sitdown: Adweek brings together Facebook's sales chief with GroupM's top digital exec to talk about the social net's ad potential and pitfalls

17. The long goodbye? Despite the missteps, Microsoft insists it's still serious about advertising. The ad world has doubts

18. When it comes to ads in games, these guys aren't playing around: after successful brand imbeds in hit titles like The Sims, Electronic Arts is out to master the delicate dance of marketing and gaming

20. How ads could Ruin Zynga and why they (probably) won't: post IPO, does the gaming giant need to see the advertising light?

21. Comparative primary paediatric nasal epithelial cell culture differentiation and RSV-induced cytopathogenesis following culture in two commercial media

22. Google: too many moving parts? How the search giant has struggled to expand into other businesses

23. Too many moving parts? How the search giant has struggled to expand into other businesses

25. Wired for success: after a time in the wilderness, Wired.com flourished under smart editorial stewardship and Conde Nast backing

26. Causes of variability in latent phenotypes of childhood wheeze

27. The new niches: Viacom vet Herb Scannell's Web venture Next New Networks aims to create an online video business by being fast, original and pervasive

28. Forecast 2008: what to expect in eight key media segments-from a protracted TV writers' strike to the rise of remnant Internet inventory and the rising cost of paper

29. Avatar nation: while young-skewing virtual worlds might be the social networks of the future, questions keep popping up about ad and content standards

30. Stand-up download: user-generated Web video has become a de facto comedy club trolled by networks and agents looking for talent to rebuild TV's bombing sitcom development

31. Pace setter: coming from behind, Beth Comstock's broad and fast-paced digital strategy has pushed NBC Universal back into the race for new-media mind-share

32. A dozen to download 2.0. As the digital world expands, these 12 interactive agencies are cracking open the secrets of new-media marketing, measurement and, even perhaps, monetization

33. A dozen to download: the interactive world is hatching a dizzying array of new products. The following 12 segments are both buzzworthy and on the verge of becoming bug businesses

34. Sizing up the shift: as the call for ad accountability intensifies, online has been touted as the most measurable media. But will CMOs move big chunks of their budgets?

35. A new dynamic: agencies and ad networks take in-game advertising to the next step--live ads

37. Good, clean fun for kids (with mom's ok!): social video startup Viddiverse wants to go where few other kids' content players dare--YouTube territory

38. Distinguishing Wheezing Phenotypes from Infancy to Adolescence. A Pooled Analysis of Five Birth Cohorts

41. Tips & Tricks TERMITES.

42. Game on: the audience for gaming is broadening as casual and communal become the medium's new hallmarks. Will mainstream advertisers plug and play?

43. Click magnets: among a galaxy of celebrity sites, People.com, with its round-the-clock tracking of the triumphs and scandals of the stars, burns bright

45. The right path: CNNMoney sees traffic surge

46. Ensystex.

48. ERS statement on protracted bacterial bronchitis in children

50. CBS Taps Boxee to Sell Shows Online

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