Search

The tourism sector has always been a target of criticism due to the adverse environmental effects of travel and activities at tourist destinations. It is thus imperative for researchers and managers to seek tourism solutions that make business sense without raising sustainability-related issues. Particularly in the aftermath of the COVID-19 pandemic, virtual reality tourism (VRT), a form of digitally-driven albeit unconventional ex-situ touristic travel, has attracted the attention of multiple stakeholders in the sector. However, consumers’ perceptions of and motivations to use VRT as a sustainable solution for touristic activities are yet not fully understood. We address this deficiency in the literature by drawing upon expectancy theory to propose goal difficulty and reduction in the environmental impact of tourism (REI) as expectancy-related motivations, accomplishment as an instrumentality-related motivation and willingness to sacrifice as a valence-related motivation; we anticipate these motivations, in turn, to drive two outcomes: low- and high-effort pro-environmental behaviours. Analysing data collected from 350 individuals residing in the United States, we found support for all positive associations except for that of goal difficulty with high-effort pro-environmental behaviours and REI with both pro-environmental behaviours. We also tested and confirmed the moderating effects of the number of children in a household and daily green behaviours on some of the proposed associations. Our findings offer useful insights for future research and practice in the area. publishedVersion

PurposeFood delivery apps (FDAs) have altered people's eating behaviour. The convenience of FDAs may cause consumers to order more food than people's level of hunger warrants, leading to food waste. Food waste is a grave societal problem, which, the authors argue, represents the dark side of FDAs. However, the tendency of consumers to order more food than required, or to engage in food over-ordering behaviour, has remained under-explored in the context of FDAs.Design/methodology/approachThis study addresses the gap by examining the antecedents of over-ordering behaviour on FDAs through the theoretical lens of the theory of planned behaviour (TPB), which past studies on food waste have also used.FindingsThe authors' results confirm the positive association of attitude, subjective norms and leftover reuse intentions with over-ordering behaviour. The moderation effect of age and gender on the relationship between subjective norms with over-ordering is also confirmed.Originality/valueThe study extends classic TPB propositions by incorporating trust and leftover reuse intentions as antecedents and age and gender as moderation variables. The study thus offers useful inferences for theory and practice.

PurposeThe use of over-the-top (OTT) platforms grew substantially after the declaration of the COVID-19 pandemic in 2020. With the pandemic receding, there is a concern that users may not continue with their subscriptions. To counter this, OTT service providers must strategize proactively to retain and acquire new users once the pandemic abates. Positing that understanding the consumption values that users ascribe to OTT platform usage can provide useful customer retention insights, the purpose of this paper is to use the theory of consumption value (TCV) to study the values that users derived from their use of OTT following the onset of the pandemic.Design/methodology/approachThe mixed-method approach is used to collect qualitative and quantitative data. Analysis of qualitative responses collected through interviews of 12 current OTT platform users helped identify two categories of OTT platform-specific values: attribute-level and benefit-based. Next, the study examined the association of values thus identified with one another, as well as with continued intentions to use OTT platforms, by analyzing data collected from 371 existing users.FindingsThe findings indicated that functional value quality and social value, representing the attribute-level values, were positively associated with two benefit-based values – functional value price and emotional value (EMV). Next, EMV was not only associated with intentions but also partially mediated the association of attribute-level values with intentions. Premium subscription purchased and increased viewing time were confirmed to have moderating effects on the association between attribute-level and benefit-based values.Originality/valueThe study is amongst the foremost research initiatives to examine consumption values derived from OTT platform usage after the onset of the pandemic. Its novelty also comes from its identifying OTT platform-specific consumption values for the first time and adding a new dimension to the TCV by examining the interplay of these values in the OTT platform context.

PurposeFake news represents a real risk for brands, particularly for firms selling essential products, such as food items. Despite this anecdotal acknowledgement, the dynamics of the relationship between fake news and brand reputation remain under-explored. The present study addresses this gap by examining the association of consumer values (universalism and openness to change), brand trust, fake news risk and system trust in the context of natural food products.Design/methodology/approachThe study utilised a cross-sectional survey design and the mall-intercept method to collect data from 498 consumers of natural food residing in India. To test the hypotheses, which were grounded in the stimulus-organism-response (SOR) framework, the collected data were analysed using covariance-based structural equation modelling in SPSS AMOS. The conceptual model proposed universalism and openness to change as stimuli, brand trust as an internal state or organism and fake news risk – captured through the tendency of consumers to believe and act on fake news – as a response.FindingsThe findings support a positive association of universalism with brand trust and a negative association with fake news risk. In comparison, openness to change has no association with either brand trust or fake news risk. Brand trust, meanwhile, is negatively related to fake news, and this association is moderated by system trust. Furthermore, brand trust partially mediates the relationship between universalism value and fake news risk.Originality/valueNotably, the present study is one of the first attempts to understand the fake news risk associated with natural food brands by utilising the SOR framework in an emerging market setting. The study provides interesting insights for policymakers, brands and consumers.

The intense proliferation of social media platforms into every facet of human lives has engaged researchers' attention towards understanding their adverse influences, referred to as the dark side of social media (DoSM) in the evolving literature. A relatively unexplored context in this regard is employees' personal use of social media during work hours and its impact on work-related outcomes. Since using social media during work hours can have implications for work performance and productivity, the lack of research in the area needs to be addressed by scholars sooner rather than later. Specifically, it is important to understand the drivers and outcomes of such behaviour. We have thus conceptualized a theoretical model based on the associations among individual tendencies (exhibitionism and voyeurism), fear of missing out (FoMO), and individual-level psychological (compulsive use of social media) and behavioral (work performance decrement and procrastination) outcomes of social media use during work hours. Grounded in the stressor-strain-outcomes (SSO) framework, the hypothesized associations were tested by a path analysis of 312 responses collected from individuals working in the United States. The results confirmed significant relationships between individual tendencies and FoMO, as well as psychological and behavioural outcomes. The findings contribute to the evolving literature around DoSM in the workplace and offer useful and practical insights.

Purpose This study aims to find, analyse and synthesise the body of literature on how different health-care businesses form business-to-business (B2B) alliances. By doing so, this study seeks to identify visible research gaps to suggest future research questions and develop a conceptual framework to set a future research agenda. Design/methodology/approach The study uses the time-tested systematic literature review method to identify 57 studies that have addressed B2B relationships in the health-care industry. Thereafter, a qualitative analysis is performed to delineate the research profile and synthesise the key themes examined in the selected studies. Findings The qualitative analysis uncovers two key thematic foci: types and purposes of B2B relationships and pertinent issues in continued B2B relationships. Within these themes, the authors highlight different types of firms and their reasons for engaging in B2B relationships. The authors also summarise various issues that these firms deal with in such relationships. Finally, the authors highlight the limitations in the existing research and suggest future research questions to address them. The findings are summarised in a conceptual framework. Originality/value Although several reviews exist that evaluate the state-of-the-art research on B2B relationships, very few have examined the same in the context of health care. This review adds value to the research by providing a comprehensive overview of the existing findings in the area to encourage future research through a conceptual framework.

Behavioral biases are known to influence the investment decisions of retail investors. Indeed, extant research has revealed interesting findings in this regard. However, the literature on the impact of these biases on millennials' trading activity, particularly during a health crisis like the COVID-19 pandemic, as well as the equity recommendation intentions of such investors, is limited. The present study addressed these gaps by investigating the influence of eight behavioral biases: overconfidence and self-attribution, over-optimism, hindsight, representativeness, anchoring, loss aversion, mental accounting, and herding on the trading activity and recommendation intentions of millennials during the pandemic. An artificial neural network approach was used to analyze the data collected from 351 millennial men in Finland. The results revealed that herding, hindsight, overconfidence and self-attribution, representativeness, and anchoring influence both trading activity and recommendation intentions, albeit to varying extents. Notably, loss aversion and mental accounting influence only the recommendation intentions. Furthermore, the relationship of the two endogenous variables is nonlinear with herding, representativeness, and anchoring but is linear with other biases. In addition to the quantitative study, we also conducted a post hoc qualitative study with 19 millennials to evaluate the persistence of behavioral biases among them through the pandemic. (PsycInfo Database Record (c) 2021 APA, all rights reserved)

Despite the increased use of Enterprise Social Media (ESM) worldwide, its adverse impact on firms’ employees, such as exhaustion, has not been researched sufficiently. This is a critical gap in the literature since employees’ well-being is crucial to maintaining their productivity. The current study addresses this gap by examining whether interruption overload and psychological transition affect the relationship of employees’ socio-instrumental use of ESM with ESM-related exhaustion and employee creativity, respectively. We utilized the Conservation of Resources (COR) theory to conceptualize the mediation effect of interruption overload and psychological transition on the hypothesized associations. We also used the Regulatory Focus Theory (RFT) to propose the moderation effect of promotion and prevention-focus of employees on these associations. Cross-sectional data collected from 323 employees of firms in China were analyzed to test the proposed associations. Our findings suggest that both interruption overload and psychological transition mediate the association of ESM usage with exhaustion and creativity, respectively. Furthermore, the results revealed that promotion-focus strengthens the positive relationship between ESM usage and psychological transition, whereas prevention-focus of weakens the positive relationship between ESM usage and interruption overload. The study contributes key theoretical and practical insights to set an agenda for further research and aid managerial decisions.

Employees’ green-oriented behavior can produce positive outcomes for sustainability in all sectors. However, the granularity of how such behaviors can be promoted is limited in the literature. Ther...

The proliferation of social media usage has led to the manifestation of certain negative behaviours that are now referred to as the ‘dark side’ of social media use. These behaviours are a matter of concern, as they are detrimental to people's well-being. The present study examines the empirical association among social media stalking, online self-disclosure, social media sleep hygiene, compulsive social media use and problematic sleep, most of which have been previously recognized as key dark side behaviours. While social media stalking is a relatively new and under-explored phenomenon, its predecessor, the much-castigated cyberstalking, has received sufficient scholarly attention. This study's hypothesized associations are grounded in cognitive-behavioural theory, self-awareness theory and problem behaviour theory, which we test using cross-sectional data from 876 social media users. We further control for age and gender. The findings suggest that stalking and online self-disclosure drive compulsive use and poor sleep hygiene, with stalking being the chief driver in both cases. Problematic sleep is influenced by stalking, compulsive use and poor sleep hygiene, with sleep hygiene having the strongest effect, while poor sleep hygiene and compulsive use also partially mediate the association of both stalking and online self-disclosure with problematic sleep. publishedVersion

PurposeIn the recent past, academic researchers have noted the quantity of food wasted in food service establishments in educational institutions. However, more granular inputs are required to counter the challenge posed. The purpose of this study is to undertake a review of the prior literature in the area to provide a platform for future research.Design/methodology/approachTowards this end, the authors used a robust search protocol to identify 88 congruent studies to review and critically synthesize. The research profiling of the selected studies revealed limited studies conducted on food service establishments in universities. The research is also less dispersed geographically, remaining largely focused on the USA. Thereafter, the authors performed content analysis to identify seven themes around which the findings of prior studies were organized.FindingsThe key themes of the reviewed studies are the drivers of food waste, quantitative assessment of food waste, assessment of the behavioural aspects of food waste, operational strategies for reducing food waste, interventions for inducing behavioural changes to mitigate food waste, food diversion and food waste disposal processes and barriers to the implementation of food waste reduction strategies.Research limitations/implicationsThis study has key theoretical and practical implications. From the perspective of research, the study revealed various gaps in the extant findings and suggested potential areas that can be examined by academic researchers from the perspective of the hospitality sector. From the perspective of practice, the study recommended actionable strategies to help managers mitigate food waste.Originality/valueThe authors have made a novel contribution to the research on food waste reduction by identifying theme-based research gaps, suggesting potential research questions and proposing a framework based on the open-systems approach to set the future research agenda.

Food waste is a serious problem that impacts the environment and sustainability by increasing greenhouse gas emissions from landfills. Food waste also represents a social challenge because it raises serious concerns about food security. While acknowledging that households waste a great deal of food because they lack a proper routine for reusing leftovers and purchase more food than required, few studies have extensively examined the drivers of leftover reuse and over-ordering. We address this gap using the stimulus-organism-response paradigm. Moral norms and anticipated pride are conceptualised as stimuli that impact the organismic state of intentions against food waste and response in the form of leftover reuse routines and over-purchasing of food. Data collected from 443 individuals residing in the United States confirm the positive association of norms and pride with intentions. Statistical analyses also reveal a positive association between intentions and leftover reuse routines and a negative association between intentions and over-purchasing of food. The results further demonstrate the mediation effect of intentions on the association of moral norms and anticipated pride with both response variables; in addition, we find that household income exerts a positive moderation effect on the association of norms and pride with intentions and a negative moderation effect on the association of anticipated pride with over-purchasing of food. Researchers, organisations and policymakers can draw upon these findings to motivate future research, propose effective strategies and enact favourable policies to promote sustainability and reduce food-related waste at the household level. publishedVersion

The penetration of smartphones and the subsequent social media use in modern workplaces have drawn scholars’ attention towards studying their influence on employees. This is a nascent yet critical field of study because initial inquiries have confirmed the significant adverse implications of smartphone and social media use for employee well-being and productivity. Acknowledging the need to better explicate the consequences of the so-called ‘dark side’ of social media use at work, we examine the association of FoMO and phubbing with both psychological (i.e. work exhaustion and creativity) and relational (i.e. workplace incivility) employee outcomes. We tested our proposed hypotheses, which rest on the theoretical tripod of the theory of compensatory Internet use, the limited capacity model and regulatory focus theory, through structural equation modelling (SEM) of data collected from 243 working professionals in the United States (US). The results suggest that FoMO has a positive association with phubbing, which, in turn, is positively associated with both psychological and relational responses. In addition, our analysis reveals the moderation effect of promotion focus on the association between phubbing and creativity. In comparison, we observe no moderation effect for prevention focus on any of the proposed associations. Our findings provide new insights into the impact of smartphone and social media use on employees and offer important implications for theory and practice. publishedVersion

The literature on the dark side of the customer-brand relationship is still evolving. Admittedly, scholars have given it noteworthy attention in the recent past, yet gaps persist related to the products and services, antecedents, and consequents examined. Our study augments the understanding of the negative aspects of the customer-brand relationship by examining brand hate and betrayal as its two manifestations. Using online food delivery (OFD) platforms as the product/service under focus, we employ a mixed-method approach to identify the negative experiences (i.e., safety and hygiene grievances, dissatisfaction, negative word of mouth, and advertisement overload) that could stimulate the negative emotions of betrayal and hate in customers. Thereafter, we examine the desire for avoidance and retaliation as a response to these negative feelings. Our model is grounded in the Stimulus-Organism-Response framework and tested through analysis of data collected from 342 OFD users in the United States. The structural equation modelling results confirm a positive association of customer dissatisfaction, negative word of mouth, and advertisement overload with brand betrayal and hate. Betrayal and hate, in turn, associate positively with avoidance and retaliation. Brand love positively moderates the association of advertisement overload with betrayal and hate and safety and hygiene grievances with betrayal. publishedVersion

The government-imposed COVID-19 pandemic control measures brought the tourism sector to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the isolation. Media reports and research have noted heightened activity in VR tourism, which has been touted as “alternative tourism” and “eco-tourism”. However, scholars have yet to determine whether this shift is temporary or will persist after the pandemic is over. Questions also remain regarding the factors driving this behaviour. The present study uses stimulus-organism-response theory (SOR) to propose a sequential mechanism of the interplay of antecedents and outcomes, theorising VR tourism as a sustainable tourism solution long into the future. The model, tested by analysing 359 responses collected from VR users through Prolific Academic, confirmed the positive association of the environmental impact of touristic travel and pandemic travel anxiety with eco-guilt; pandemic travel anxiety, moreover, was also associated with attitude towards VR tourism. Furthermore, attitude towards VR tourism was positively associated with willingness to forgo the pleasure of in-situ tourism and post-pandemic VR tourism continuance intentions, with willingness also mediating the association between the other two. Finally, willingness partially mediated the association of attitude and fully mediated the association of eco-guilt with intentions. publishedVersion

Corporate social responsibility (CSR) has become a key theme of discussion and focus in all debates regarding the need for business enterprises to function in a manner that is responsive and sensitive to the needs of their communities and society. Academic research has also kept pace with the rising industry interest. The literature on CSR has grown appreciably, offering important insights that scholars must collectively evaluate if they are to inform theory and practice. Appreciating the value of such an endeavour, the present study utilised a critical systematic literature review (SLR) to analyse the literature published on the role of CSR in the restaurant sector from 2004 to 2021. The SLR was executed, first, by identifying relevant studies using a clearly defined search protocol. This process resulted in 67 studies. Subsequently, a content analysis we performed on these studies to delineate thematic areas of research. Based on the stakeholder perspective, two main themes and six sub-themes of research related to individual, organisational and societal levels were identified. In addition, the content analysis also identified crucial research gaps, providing the basis for a future research agenda and the development of a research framework for the reference of scholars and practitioners. The findings of the SLR provide valuable insights that can support efforts currently underway to strengthen CSR in the restaurant sector. publishedVersion

The digital transformation of businesses is no longer debatable, and the effects are visible in all sectors. What is arguable, however, is why the transformation has not been seamless—particularly given the multiple benefits of digitalization. We seek to address this question for the healthcare sector, where various reports have acknowledged end-users’ resistance to the adoption and continued usage of technology-driven innovations (e-health innovations). These accounts, though, are largely anecdotal, and the volume of academic research in the area has remained rather confined. To address this paucity of insights, particularly after the onset of the pandemic, which has brought the healthcare sector to the fore, we conducted a qualitative study among healthcare providers (doctors, nurses, and other clinical staff). The key objective of our study was to identify the perceived barriers and other inhibiting factors that impede individuals’ adoption and continued usage of e-health innovations. We conducted our study in the United Kingdom and analyzed the data using the classic approach of manual content analysis. Through these efforts, we identified barriers from the perspectives of healthcare providers (task-related, patient-care, and system barriers), healthcare organizations (threat perception and infrastructural barriers), patients (usability and resource barriers), and end-users in general (self-efficacy, tradition, and image barriers). Our study makes a noteworthy theoretical contribution by proposing a conceptual framework for resistance to e-health innovations that is grounded in innovation resistance theory (IRT). We also make some useful suggestions for practice that have the potential to accelerate the diffusion of e-health innovations. publishedVersion

The open innovation paradigm has created substantial new opportunities for firms in various sectors. However, scholars have long expressed concern that open innovation also entails a dark side, which can result in value co-destruction. This concern highlights the importance of devoting attention to the perils of pursuing open innovation. Existing scholarship has given due credence to these perils by examining various associated risks and uncertainties. We observe that the extant literature is siloed and unorganized, which impedes future research. Positing that an endeavor to organize existing studies may enhance the pace of research in the area, we attempt to address this gap by reviewing the relevant literature. We thus utilize the systematic literature review approach to identify, synthesize, and critically analyze 80 related research articles. Based on this analysis, we present the bibliometric profile of the extant research and a typology of five risks in open innovation: data-related risks, people-related risks, firm-level risks, outcome risks, and other risks. In addition, we discuss a specific risk management approach for each of the identified risks. Beyond providing a lucid narrative of the extant literature, we also identify unexplored avenues and offer an overarching framework to conceptualize future research potential in the area. From a practical perspective, managers can utilize this framework as a risk assessment tool when engaging in open innovation. In sum, this review—one of the first of its kind—offers a valuable consolidation of the state of the art of open innovation risk research, which can meaningfully advance theory and practice in the area. Validerad;2023;Nivå 2;2023-04-20 (joosat);Licens fulltext: CC BY License

Increasing food waste is a major threat to sustainability and food security. Recognizing the issue, the United Nations Sustainable Development Goal (SDG) 12 mandates reducing global food waste by 50 percent by 2030. This situation has also given impetus to academic research on consumer food waste in both household and out-of-home settings. However, food delivery apps (FDAs) remain under-researched from this perspective. This is a serious gap because operating under a business model that inherently facilitates food over-ordering, FDAs can be a major source of food waste. Understanding the demand-side factors that drive consumers to order more food than required to satiate their hunger can be useful in mitigating such wasteful indulgences. Noting this, we extend the seminal theory of planned behavior (TPB) to propose direct and intervening mechanisms that can better explicate why consumers indulge in a ‘shopping routine’ of ordering more food than required. We analyzed data from 487 FDA users to test the proposed hypotheses. Our results reveal the positive associations of (a) attitude and subjective norms with usage intentions and (b) trust, intentions, and leftover reuse routine with shopping routine. In addition, both proposed moderators—i.e., willingness to pay for eco-friendly packaging and number of years of FDA usage—do, in fact, moderate the associations of leftover reuse routine with both usage intentions and shopping routine. These findings can help marketers and policymakers devise appropriate strategies to promote pro-environmental green behaviors among FDA users without harming the commercial interests of the sector.

The literature offers valuable insights into various aspects of service recovery and service outcomes. However, the available findings are limited relative to the size of the ever-expanding service economy. In particular, past studies have left more granular nuances of the association between service recovery strategies and service outcomes, such as the mediating role of forgiveness or the valence of forgiveness, under-explored. Recognising that an improved understanding of recovery from failures is crucial for sustaining positive customer–brand relationships in the service economy, the present study investigates the mediating effect of the valence of forgiveness (both exoneration and resentment) on the association between various service recovery strategies (apology, compensation and voice) and service outcomes (brand trust and negative word of mouth [NWOM]) in the context of food delivery apps (FDAs). We tested the proposed model by analysing data from 294 FDA users who had experienced FDA service failures and recovery efforts in the recent past. The findings suggest that recovery strategies are associated with exoneration, resentment and brand trust but not with NWOM. While exoneration mediates the association of these strategies with both brand trust and NWOM, resentment mediates only the association of these strategies with NWOM. Finally, the severity of previously experienced service failures and the speed of the service provider’s response moderates the association of the valence of forgiveness with brand trust and NWOM. By uncovering the key role of the valence of forgiveness in service recovery, our study offers significant theoretical and practical implications for stakeholders. publishedVersion

OCV was seeking to improve its processes and enhance the skills of its analysts so as to provide valuable solutions for their clients in terms of the issues related to the profitability and risk of their existing business portfolios as well as the proposed new projects. A team was formed to evaluate if breaking down the weighted average cost of capital (WACC) to the divisional level could improve the quality of investment decisions by multi-division firms. ITC was chosen to analyse the entire process of breaking down WACC to the divisional level. The team had three distinct tasks to undertake. The first was the calculation of the divisional WACC for different business segments of ITC, the second was an extensive discussion on the issues that could arise in the complex computations, and the third was to take a final call on whether the breaking down of WACC to the divisional level would really add value to the future investment decisions.

The highly infectious nature of the COVID-19 virus has made the use of contactless payment methods a health exigency. Yet, consumers are resisting using mobile payments (m-payments) during the pandemic, a confounding behavior that needs to be better understood. The present study explicates this behavior by examining consumer resistance to m-payments during the COVID-19 pandemic. In addition, it provides more granular findings by measuring three levels of resistance/non-adoption, namely, postponement, opposition, and rejection. In this way, the study adds depth to the literature, which has largely examined resistance at an aggregate level to yield generic findings. Toward this end, the study draws upon the Innovation Resistance Theory (IRT) to propose that usage, value, risk, tradition, and image barriers influence the three levels of resistance/non-adoption differently. An artificial neural network analysis (ANN) of the data collected from 406 non-users of m-payments confirmed that the influence of the five barriers varies for the three levels of resistance/non-adoption. The results further suggest that the usage barrier is the most significant contributor to opposition and rejection intentions toward m-payments, whereas the image barrier is the most influential for postponement intentions. This study thus makes a useful contribution to theory and practice.

The hospitality literature is quite deficient in insights on consumer behaviour towards food waste generation and its mitigation in out-of-home dining. The present study addresses this gap by undertaking a mixed-method study to examining a broad spectrum of diners’ behaviour, beginning from planning the meal and ending with bringing the leftovers home. To this end, it utilises the Stimulus-Organism-Response theory to conceptualise the association of planning routine, food-ordering routine, motives, attitude, and behaviour of taking away leftovers and throwing away leftovers. The results of analysis of the data collected from 276 diners in the United States confirm a positive association of food-ordering and planning routines with motives, which, in turn, are positively associated with attitude and the behaviour of taking away leftovers. Finally, attitude is not only negatively associated with throwing away leftovers but also partially mediates the association of motives with throwing leftovers away. Our findings provide useful inputs for businesses and researchers to motivate green consumer behaviour. publishedVersion

The rising trend of eating out has contributed noticeably to the increase in food waste generated by the hospitality sector. Therefore, it is essential to understand the drivers of food waste generation and the mitigation intentions of diners. Academic research in the area so far is fragmented, with particularly limited insights regarding the intentions to take away leftovers after dining out. The present study addresses this gap by using the theoretical lens of Behavioural Reasoning Theory (BRT) to examine the antecedents of diners' intentions to take away leftovers and how these are associated with their food over-ordering and leftover reuse routine. The hypothesised associations are tested by analysing data collected from 426 diners using a mixed-method approach. The findings suggest that moral norms are associated with reasons for and attitude towards taking away leftovers; these are further associated with intentions, which, in turn, associate positively with over-ordering behaviour. In comparison, the reasons against are negatively associated with attitude. The results also confirm the mediation effect of reasons for, attitude, and intentions on the proposed relationships and moderation effect of leftover reuse routine. publishedVersion

The tourism sector has been deeply ravaged by the COVID-19 pandemic as many individuals abstained entirely from travel. Thus, before contemplating the trajectory of the sector’s recovery, it is essential to understand individuals’ travel intentions both during and after the pandemic. The present study contributes in this regard by examining the impact of individuals’ personality traits categorised by the five-factor model, or the Big Five, on their leisure travel intentions during and after the pandemic. To this end, we utilised an artificial neural network (ANN) approach to analyse 500 responses from individuals residing in Japan. The results reveal that extraversion has the strongest relative influence on intentions to travel during the pandemic, whereas openness to experience has the strongest influence on travel intentions after the pandemic. This study is the first of its kind to examine the influence of the Big Five personality traits on travel intentions in the context of a pandemic.

The current study examines the associations of the dark side of social media use and fake news sharing behavior among social media users. A large cross-sectional data from 1022 social media users are collected to test the research model, formulated using social comparison theory, self-determination theory, rational choice theory and seminal work on psychology and communication. The study results suggest that online trust, self-disclosure, fear of missing out (FoMO), and social media fatigue are positively associated with the sharing fake news (intentionally). In contrast, social comparison has a negative association. The study findings also indicate that online trust has negative association with authenticating news before sharing. The study concludes with some implications for policy makers and marketers that could be useful in protecting society and brands from the perils of the misuse of social media and fake news.

Green creativity contributes to green innovation and green sustainability in both the manufacturing and services sectors. However, academic research offering more nuanced insights about the drivers of green creativity (GCRT) is deficient, particularly within the tourism and hospitality sector. The present study thus theorized a model based on the Componential Theory of Creativity (CTC) to examine green inclusive leadership (GIL), green psychological climate (GPC), and green work engagement (GWE) as antecedents of GCRT. The model not only posits the direct associations but also accommodates a more complex interaction of variables by anticipating the mediation effect of GPC and GWE on the association of GIL and GCRT. The data collected through Prolific from 302 employees in the tourism and hospitality sector is analyzed using PROCESS macro. Findings confirmed a positive association of GIL with GPC and GCRT, GPC with GWE, and GWE with GCRT. In addition, the sequential mediation effect of GPC and GWE is supported. These results are useful for the tourism and hospitality sector, where a relational leadership style, such as inclusive leadership, is more relevant for fostering creativity, given the small size of business units, the sector's service-oriented nature, and the power of employees at the point of interface with the customers. Post-print / Final draft

The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour gap’, which marketers must seek to reduce to increase sales of their products. The current study thus seeks to identify the drivers of green apparel purchase behaviour that may potentially mitigate this gap. The proposed conceptual model is grounded in the Stimulus–Organism–Behaviour–Consequence (SOBC) paradigm and is tested through an analysis of cross-sectional data collected from 387 green apparel product consumers in Japan who were sourced through Macromill Inc. The findings suggest that optimism as the stimulus is positively associated with labelling satisfaction and labelling desire, which, in turn, are positively associated with purchase intentions, representing behaviour. Furthermore, purchase intentions are positively associated with shopping routine and fully mediate the association between shopping routine and buying behaviour. The study provides interesting strategic inputs for green apparel marketers and retailers. publishedVersion

Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural products, little is known about the enablers and barriers that influence consumers' brand love toward them. The present study attempts to address this gap and better explain consumer behavior toward natural products by utilizing the stimuli-organism-response (S–O-R) theory. The study rests on the premise that certain stimuli influence the internal state of consumers (i.e., the organism), which, in turn, shape their response to products and services. This study uses health consciousness and environmental concern as the stimuli, both facilitators (natural content and regional product) and inhibitors (usage and image barriers) as the internal state of the ‘organism’, and brand love as the response. Based on analysis of 720 responses, the study empirically reveals that health consciousness and environmental concern significantly influence the consumers' internal state, as represented by the identified facilitators and inhibitors . Three of these, namely, regional product, image barriers, and usage barriers, are found to shape brand love for natural products. The moderating role of household size on brand love is also confirmed.The findings of the study contribute to the literature on consumer behavior and practice. Paid open access

Mobile apps offering online to offline (O2O) services act as aggregators providing interface for delivery of required products and services at a preferred location. Despite offering multiple affordances, many O2O services have not diffused as anticipated, indicating the existence of consumer resistance towards them. One such example is that of food delivery apps (FDAs), which are experiencing resistance at both the pre-adoption and post-adoption stage. However, there are scarce empirical findings explicating the pre-and post-adoption barriers perceived to be associated with FDAs. The present study addresses this gap by utilising the Innovation Resistance Theory (IRT) and a convergent mixed-method study design to examine the barriers that existing FDA users face and how these impinge on their trust and valence of recommendation behaviour (positive and negative word of mouth). The study not only extends the classic IRT barriers to the FDA-context by identifying three key barriers (economic, efficiency, and experience) but also offers empirical evidence to support the negative association of barriers with trust and paradoxical recommendation behaviour by analysing data collected from 303 FDA users through Prolific. The findings also support the mediation effect of trust and the moderation effect of advertisement overload on the identified associations, making interesting theoretical and practical contributions. publishedVersion

Purpose The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to bridge this gap by extending the TCV to the FDA context to examine food consumption-related values and interpreting and rechristening generic consumption values to adapt the TCV to the FDA context. Design/methodology/approach An explorative mixed-method research approach was taken to conduct focus group discussions with 20 target users to develop the questionnaire and then administer it for a cross-sectional survey (pen and pencil) to FDA users aged 22–65 years; 423 complete responses so received were analyzed using structural equation modeling. Findings The findings show that epistemic value (“visibility”) is the chief driver of purchase intentions toward FDAs, followed by conditional (“affordances”), price (part of functional value) and social value (“prestige”). Food-safety concerns and health consciousness (proposed as part of functional value) did not share any statistically significant association with purchase intentions toward FDAs. Research limitations/implications The findings of this study are insightful for FDA service providers competing for higher shares in the market by helping them understand ways to influence consumer choices and purchase intentions. Originality/value It is the first study that combines FDAs 2014 an online service that it is attracting a lot of investment 2014and TCV which has continued to be one of the most relevant theories of consumer behavior. It extends the TCV by adapting it to the FDA context with food-consumption-related values. Thus, it adds to the relatively scant literature on FDAs on the whole which is essential, as FDAs represent the business model of new economy, i.e. online-to-offline (O2O). Finally, this study formulates a conceptual framework that may serve as the basis of future research.

Financial attitude influences the financial behavior of retail investors. Although the extant research has acknowledged and examined this relationship, the measures of financial attitude and behavior still vary widely and are generally posed as a series of questions rather than statements. In addition to this, there is insufficient knowledge regarding retail investors' behavior in the face of a health crisis, such as the current COVID-19 pandemic. This study addresses these gaps in the prior literature by examining the relative influence of six dimensions of financial attitude, namely, financial anxiety, optimism, financial security, deliberative thinking, interest in financial issues, and needs for precautionary savings, on the trading activity of retail investors during the pandemic. Data were collected from 404 respondents and analyzed using the artificial neural network (ANN) method. The results revealed that all six dimensions had a positive influence on trading activity, with interest in financial issues exerting the strongest influence, followed by deliberative thinking. The study thus contributes important inferences for researchers and managers., Highlights • The study examined how financial attitude influences the financial behavior of retail investors. • Six dimensions were examined to explicate the financial attitude of individuals. • The dimensions and trading behavior had both linear and non-linear relationships. • Interest in financial issues had the highest relative importance in predicting the trading activity. • Optimism and financial anxiety had the least influence on trading during COVID-19.