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Way off the mark? Open innovation failures: Decoding what really matters to chart the future course of action
- Source :
- Journal of Business Research. 142:1010-1025
- Publication Year :
- 2022
- Publisher :
- Elsevier BV, 2022.
- Subjects :
- Marketing
Subjects
Details
- ISSN :
- 01482963
- Volume :
- 142
- Database :
- OpenAIRE
- Journal :
- Journal of Business Research
- Accession number :
- edsair.doi...........2051aa49a9427f0328a6931759985a3d