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2 results on '"Seagram Spirits and Wine Group -- Marketing -- Management"'

1. Captain Morgan rum: Laura Goldenberg

Author

Chura, Hillary

Subjects
Alcoholic beverage industry -- Marketing -- Usage -- Planning, Television advertising -- Usage, Rum (Liquor) -- Marketing -- Usage, Marketing industry -- Planning -- Usage, Alcoholic beverages -- Usage, Company marketing practices, Company business planning, Company business management, Seagram Spirits and Wine Group -- Marketing -- Management
Abstract

After 18 years, the Captain is still happenin'. One year into the brand's first TV advertising and a campaign to run its bearded icon for the White House, Captain Morgan […]

Published
2001

2. Upscale labels driving vodka, tequila growth ; Distilled spirits: Import vodkas poured in bid for perfect martini

Author

Chura, Hillary

Subjects
Jose Cuervo S.A. -- Management -- Marketing, Seagram Spirits and Wine Group -- Marketing -- Management, Alcoholic beverage industry -- Statistics, Liquors -- Statistics, Tequila -- Marketing -- Statistics, Vodka -- Marketing -- Statistics, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Vodka and tequila, two spirits at opposite ends of the product lifecycle, are captivating America's seeming insatiable quest to sample different brands, sip the latest cocktail, and trade up. The [...]

Published
2000

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