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With the development and advancement of new technology and the increasing penetration of digital media, traditional media outlets such as TV, radio, and newspapers are not the only platforms for sports audiences to watch major events such as the Olympic Games. In this study, we explored how Chinese Olympic audiences embraced different media platforms to consume the 2020 Tokyo Olympic Games. Through a survey of 383 Chinese participants, results revealed that social media, TV, and digital media were the most popular platforms on which to watch the 2020 Olympic Games. There were generational differences in media behaviors, motivations, and preferences between Generations X, Y, and Z. In addition, findings revealed that traditionally popular sports in China, such as badminton and table tennis, were still the most popular across different generations. Theoretical and practical implications for Chinese viewers are provided. [ABSTRACT FROM AUTHOR]

International sport has always been associated with nationalism. The purpose of the study was to explore how Chinese media and the general public perceived the doping scandal of their national sports hero, Sun Yang. Through analyzing 11 Chinese media outlets' coverage on Chinese social media Weibo, the results revealed that Chinese media covered Sun and his team's reaction and perspectives on this issue more when compared with other news. The general public's perceptions toward this scandal tended to be favorable toward Sun, with 55.5% of selected Weibo comments defending Sun after his 8-year ban for doping was handed down. The analysis of these social media comments posted by sports fans showed that the general public's perceptions might have been impacted by their nationalism, international relations, and media coverage. In addition, the study revealed the Chinese public's perceptions toward current antidoping regulations. [ABSTRACT FROM AUTHOR]

This study examined differences in the Seven Network's primetime coverage of the 2018 PyeongChang Winter Olympic Games on all of its channels. Over 102 hr of total coverage was analyzed for clock time, name mentions, and the descriptions of athletes by announcers divided by gender. Results found that male athletes received the bulk of the clock time; 13 of the top 20 most-mentioned athletes were men. There were also gender differences in the word for word descriptors of success, failure, physicality, and personality. From a theoretical perspective, results found the framing of the 2018 PyeongChang Winter Olympic Games to favor male Olympians. The top three sports that were broadcast featuring women were ice hockey, freestyle skiing, and snowboarding, which differs from other studies in this line of scholarship, so differences in the sports covered in the Australian context provides a unique context to study the Winter Olympics. Theoretical and practical implications are provided. [ABSTRACT FROM AUTHOR]