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Unfair, Innocent, Flamed: Examining How the Chinese Public Perceived Sun Yang's 8-Year Doping Sanction.

Authors :
Li, Bo
Scott, Olan K.M.
Sharpe, Stirling
Zhong, Qian
Source :
International Journal of Sport Communication; Dec2022, Vol. 15 Issue 4, p345-354, 10p
Publication Year :
2022

Abstract

International sport has always been associated with nationalism. The purpose of the study was to explore how Chinese media and the general public perceived the doping scandal of their national sports hero, Sun Yang. Through analyzing 11 Chinese media outlets' coverage on Chinese social media Weibo, the results revealed that Chinese media covered Sun and his team's reaction and perspectives on this issue more when compared with other news. The general public's perceptions toward this scandal tended to be favorable toward Sun, with 55.5% of selected Weibo comments defending Sun after his 8-year ban for doping was handed down. The analysis of these social media comments posted by sports fans showed that the general public's perceptions might have been impacted by their nationalism, international relations, and media coverage. In addition, the study revealed the Chinese public's perceptions toward current antidoping regulations. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
19363915
Volume :
15
Issue :
4
Database :
Complementary Index
Journal :
International Journal of Sport Communication
Publication Type :
Academic Journal
Accession number :
160939783
Full Text :
https://doi.org/10.1123/ijsc.2022-0116