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Im Baukastenprinzip aufgebaut, bietet Ihnen das Buch hilfreiche Unterstützung für nahezu alle beruflichen Kommunikationssituationen. Im ersten Teil lernen Sie rhetorische Bausteine kennen. Der zweite Teil zeigt Ihnen, wie Sie die Bausteine anhand von dargestellten Bauplänen für eine Vielzahl an Reden und Gesprächen verschieden zusammensetzen und anwenden können. Mit praxisnahen Erläuterungen und zahlreichen Beispielen zur Veranschaulichung. Für alle, die in jeder Situation souverän auftreten und besser verstanden werden wollen. Inhalte: - Bausteine: überzeugende Rhetorik- und Kommunikationstechniken, wie z. B. Argumentieren, Fragen, Smalltalk, Schlagfertigkeit und Einwandbehandlung - Baupläne: zielführende Rede- und Gesprächsstrukturen u. a. zu Überzeugungsrede, Präsentation, Verhandlungs-, Verkaufs- und Mitarbeitergespräch

Expert advice on delivering an unforgettable, stirring talk or lecture! “Highly readable, immediately useful and deeply enjoyable!” —John J. Nance, Aviation Analyst, ABC World News “Insights on avoiding panic and other pitfalls, the use of rhetorical devices, and how to wow audiences from this masterful speaker who has done over 1000 speeches and interviews.” —John N. Kennedy, United States Senator for Louisiana A good leader must be intelligent, charismatic, strong, and inspiring. A good leader must stir passion and instill knowledge in the minds of followers, whether in the field of business, medicine, politics, sports, or entertainment. A memorable speech is a powerful tool for demonstrating leadership and inspiring listeners for years to come. You can give a stirring, memorable speech, and be seen as a real leader, and Donald J. Palmisano can help you. Here Palmisano shares proven tips on delivering an inspiring and motivating speech. Drawing from his popular seminar at Tulane University School of Medicine and over 1,000 speeches and interviews, Dr. Palmisano teaches readers how to:Use rhetorical devices effectivelyStay on messagePractice deliveryGlean lessons from great speeches of powerful leaders from the past, such as Cicero, Winston Churchill, Dr. Martin Luther King, Jr., and Ronald ReaganOrganize speeches to emphasize the messageWeave in stories that are unforgettableAnd more!If you are a professor or teacher, if you are a CEO or manager, if you are thinking of running for office or trying to raise money, then A Leader's Guide to Giving a Memorable Speech belongs on your bookshelf. It's a great gift for anyone with aspirations of teaching, leading, or managing.

Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic'LAWS'approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the'go-to-guys'for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

The exclusive—and explosive—account of the politics of one of the most controversial nations in the world. According to Aviva Klompas, representing Israel at the United Nations is like volunteering to sell Red Sox paraphernalia outside Yankee Stadium. During her time as the director of speechwriting for Israel's Permanent Mission to the United Nations, Klompas crafted highly acclaimed speeches that advanced Israel's policies and informed public opinion. In Speaking for Israel, Klompas gives readers a glance behind the curtain of international politics and all the drama, intrigue, and conflict that simmer under the surface. During her tenure as Israel's UN speechwriter, Klompas saw the collapse of four Middle Eastern states, faltering Israeli-Palestinian peace talks, waves of Palestinian terrorism, stop-and-go nuclear negotiations (culminating in the Iran Deal), an attempt to push Palestinian statehood through the UN Security Council, the Palestinians'bid to join the International Criminal Court, the kidnapping and murder of three Israeli teenagers, and fifty days of war between Israel and Hamas in Gaza. Constantly in the thick of things, Klompas's experience with the Israeli UN delegation is full to bursting with juicy insider stories and a day-to-day look at what it's like in the top diplomatic echelon. With humor and bite, Speaking for Israel tells her story, one that is both universal and uniquely singular.

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

This book interprets rhetorical style within a theoretical frame, and it aims to give a more unifying account than has been given in most publications on style. The aim is to establish the concept of rhetorical style that will not only achieve a greater conceptual consensus, but also help make it both powerful and useful in line with other concepts in the practical and critical disciplines of rhetoric. The examination of rhetorical style is aimed at conceptual development based on theoretical reflection and rhetorical analysis. The goal is to achieve a clearer understanding of some of the ways in which rhetorical style supplies the conceptual frameworks for reflecting, perceiving, arguing, and gaining influence in practical life.

So schreiben Sie lebendige Redetexte!Reden mit Manuskript? Gerade wenn es auf Ihre Worte besonders ankommt, hat das viele Vorteile: Geschliffene Formulierungen, durchdachte Struktur, keine „Ähs“ mehr und kaum noch Redeangst.Und doch wirken viele Reden mit Manuskript hölzern, abgelesen und öde. Es sind Texte für Leser – und nicht für Zuhörer. Wenn wir diese erreichen wollen, müssen wir es anders machen – und „Spreche“ schreiben: Texte, die sich an die gesprochene Sprache anlehnen und leichter vorzutragen sind.In diesem Buch erfahren Sie, wie das geht: Wie Sie lebendige und überzeugende Redetexte verfassen. Wie Sie Ihr Manuskript gestalten. Und wie Sie Ihren Text so vortragen, dass er ankommt. Damit Ihre Rede zum Vergnügen wird – für Sie und Ihre Zuhörer.

„Eine gute Rede hat einen guten Anfang und ein gutes Ende – und beide sollten möglichst dicht beieinander liegen.“ (Mark Twain) Es gibt unendlich viele Möglichkeiten, eine Rede zu beginnen. Dieser Ratgeber zeigt Ihnen 100 verschiedene Möglichkeiten, wie Sie eine Rede wirkungsvoll anfangen können. Lassen Sie sich inspirieren und holen Sie sich Anregungen. Jedes Beispiel soll Ihnen zu einer eigenen Idee verhelfen, bei der Sie sagen: Super, so werde ich meine Rede anfangen. Denn es soll ja ein erhebender Moment werden, wenn sich mehrere hundert Menschen entschließen, jetzt für eine längere Zeit zu schweigen und einem einzelnen Menschen zuzuhören. Und da muss die Rede vom Start weg überzeugen!

Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty and seemingly slight.

ABOUT THE BOOK A loved one has passed, and you've been given the task of writing a eulogy. Where to begin? Writing a eulogy can seem like a daunting task; in fact it has been said that people fear public speaking more than death. When writing a eulogy, you are preparing to speak publicly about death — probably the death of a loved one or close acquaintance. Though this is undoubtedly a difficult time, writing a eulogy doesn't have to add to your stress. With proper planning and organization, composing a eulogy can be done relatively quickly and painlessly. MEET THE AUTHOR Kate has over 10 years of experience writing, researching and editing articles, eNewsletters, web content, press releases, and resource books. She's a huge nerd, and is interested in everything from science and the latest technology to crafts, food and celebrity gossip. Because of her eclectic tastes, she has written about topics ranging from childhood brain development to fuel efficiency to micro-breweries. Kate loves writing and researching, it gives her a chance to inform and entertain readers, and also as an opportunity to learn something new. Kate a native Mainer, and when she is not shoveling snow or writing, she's huddled near the fire with her daughter, her husband, and her dogs. EXCERPT FROM THE BOOK The first stage of writing a eulogy is often referred to as information gathering. Experts recommend sitting down and brainstorming about the person you are commemorating before you begin the actual eulogy writing. By getting thoughts down in a free flowing manner, you may come up with details, stories, or attributes about the person that you may not if you try to follow a strict outline setting from the outset. Think about what the person looked like, hobbies, career, family life, and any stories you might want to share. The more details you can add the better. Don't worry about flow or organization at this point. All you are tying to do is get some ideas down on paper. Next, call some family or friends of the deceased and ask them if they have any stories or memories they would like to share, find out if the deceased had any favorite songs, poetry, or literature that would be good to include. Next you will want to start organizing your eulogy. Some people like to prepare an outline. You will want to include biographical information, perhaps a bit about where the person grew up, their family life, places they lived, also mention their children and spouse if applicable. You could also include career information in this section as well. Buy a copy to keep reading!

This book contains the most important skills and entrances to the preparation of reports, speeches and messages traditional and electronic research, where the book was based on the theories of communication and various entrances techniques

Description based on print version record.

Un discours efficace en toutes circonstances Vous devez intervenir lors d'un congrès, présenter un salarié nouvellement arrivé dans l'entreprise, défendre un projet devant une assemblée, prononcer un discours d'inauguration ou une allocution publique? Ce livre est fait pour vous! Quelle que soit la situation que vous devez affronter, l'auteur vous aide de manière très pédagogique à déterminer le ton de votre discours, vous guide à chaque étape de sa composition (comment commencer, développer, terminer), vous donne les clés rhétoriques indispensables et vous alerte sur les pièges à éviter. Plan, longueur, figures de style, moyens de retenir l'attention, tous les points importants sont abordés. Riche de très nombreux exemples analysés, de plans-types et de discours proposés dans leur intégralité, ce manuel permet à chacun, novice ou non, de se lancer sans crainte dans l'arène. Ouvrage publié avec le concours du Centre national du livre.