Pakistan and South Korea's ethics are somewhat different. Korea has more unity, hard work and honesty whereas Pakistan has very little interest in those categories. According to Hofstede's 6D model, both countries are very close in almost all aspects. They are very close in power distance, individualism, uncertainty avoidance and masculinity. As the model states, "South Korea is a slightly hierarchical society (Hofstede)." On the scale, South Korea ranks 60 while Pakistan ranks 55. This depicts that in both societies individuals are not equal. In individualism Korea scored an 18 while Pakistan scored a 14. This shows that both societies are very collective and like to form groups. In uncertainty avoidance Korea scores an 85 and Pakistan scores a 70. Both countries avoid taking risks but Korea is slightly more uncertain than Pakistan. According to Hofstede's model, Korea is one of the most uncertain countries in the world. What was surprising was that South Korea is more of a feminine society. They scored 39 while Pakistan scored 50 on the scale stating that Pakistan is a more masculine society. Both countries are very different in long term orientation and indulgence. South Korea scored a perfect 100 for long term orientation while Pakistan only scored half of that. According to the model, Korean societies are guided by virtues and practical good examples. In contrast to Pakistan who mainly follows the one and only almighty God notion. Even though Korea scored a 39 on indulgence Pakistan has the lowest score of 0. Korea is a country of restraint which does not put an emphasis on leisure time. On the other hand, Pakistan does not even tolerate indulgence compared to Korea. The United States and Brazil are two very large countries residing in both North and South America. Each country has a rich history with its own set of cultures and values. Hofstedes 6D model shows the similarities and differences between these countries which ultimately forms ethics. People in Brazil believe that power distribution is normal and inequality are something to be respected. While the US inequality is something society does not admire. People in power are continually questioned and scrutinized unlike Brazil where they are respected. Brazilians are raised family oriented, which means that everything they do, they do as a family. They are raised together and look out for one another which isn't common in the US. People are more individualistic where they do whats best for the individual. This also explains why long term orientation is more common in Brazil than the US. Brazilians still stay in contact with people despite where life takes them, in the US it is not that common. Societies as a whole in the US are open and more ready to adopt new ideas and products which is very evident in the uncertainty avoidance bar. This would explain why many of the products that are successful in the United States aren't as popular elsewhere. People in Brazil remain firm in their beliefs and don't really deviate much from the way they were brought up. In order to provide profound strategic customer service, one has to know the demographic he/she is working with. Knowing your people can tell you which products have a chance to be successful and how it can impact promotion. United States and Brazil are two very diverse countries. Each country has its own set of people with different customs, values, ethics, and outlook on life. Knowing the similarities and differences can help businesses interact and predict business decisions. Nigeria is a country where power distance is high same as Ghana, these countries exhibits high tendencies of showing no care about social inequalities. It is extremely hard or even impossible for a common man to rise to a place of power. Power is believed to reside with a select few. Both countries rank low on long term orientation. This can be seen displayed in private and public sector. Individuals only care about the present and do not think of what tomorrow holds. They believe tomorrow will sort itself out. Governments and business unfortunately think this way too. The best customer service depends on how good the price. It does not matter your attitude, if you price is wonderful, you are very good. Nigerians are very optimistic set of people, they don't life struggles very seriously. They have this knack on enjoying life while they breath. A Nigerian proverbs says ""uwa bu ofu mbia"" which means you only live once. Ghanaians even though a little less than Nigerians are like that too, very indulgent. Chinese ethics are very traditional to follow by eastern family culture. They were raised under the mindsets of becoming number one is the only way to success, and it can take anything to exchange success include ethics. In United Kingdom, the country is on top of the world, children were raised under the fairy tale and taught to be ethical. In the business world, Chinese only compare the result of successful; in United Kingdom, when a person achieves success on one thing, other will discover how the success come, any unethical action will judgment by other. However, to compare Chinese and British further we can look into Hofstede's 6D model, in British as a country of freedom, they believe everyone should be equal; comparing to Chinese, a country belief subordinate-superior relationship creates the power distance a much higher than British. As British belief freedom so their indulgence and individualism are twice much higher than the traditional and collectivist Chinese culture. Although, the traditional and pragmatic culture brings long-term orientation for Chinese scores higher than British. Moreover, the masculinity and uncertainty avoidance are scores similar high and low level for China and United Kingdom. Throughout, comparing the ethics and 6D model, in my view, Chinese and British main criteria to achieve success or not. As the strategic customer services example, Chinese only care about the sales, but the after sales is all liability on the consumer, which very unethical. The United Kingdom has after sales customer service department, which they care how the consumer feeling of the product, in order to change fit to consumer needs. [ABSTRACT FROM AUTHOR]