User needs of cultural portals.

This study investigated a cultural portal measurement model as it relates to Korean user needs. With the conceptual framework that a Web portal is a complex Web service application that has the characteristics of both the information system and service agent, and additionally that users’ reactions to technology can have an impact on the service quality, a measurement model of cultural portal user needs was created by adapting data quality, service quality, and technology adoption models. The analyses indicated that the factor structure is the same regardless of users’ gender, educational background, role when using cultural portals, and experience with cultural portals. It was, however, found that the factor structure is not the same across age groups, providing evidence of generational differences and suggesting that additional efforts to create inclusive cultural portals are needed. [ABSTRACT FROM AUTHOR]