Search

It was the kind of contretemps that would have been unthinkable just a few years ago. In the lead story in its Marketplace' section last Tuesday, The Wall Street Journal [...]

US soft-drinks manufacturers are working hard to build on 1993's phenomenal sales growth of fountain-dispensed drinks. While 1994 growth was way down over the previous year, fountain gallonage for the first time represented more than 25% of total soft drink consumption. Coca-Cola Co debuted two programs, Coke To Go and The Beverage Center, which are destined for non-traditional outlets, such as gas stations and convenience stores. Pepsi-Cola Co added new restaurant and gas-station contracts in 1994 and Royal Crown Cola Co is heavily promoting its unique offering of RC-brand flavored drinks as fountain products., When the numbers for 1994 start rolling in, growth at fountain will probably be about 50 to 75 percent less than it was in 1993. Normally, a declining growth rate [...]

The Royal Crown Cola Co. recently presented a $100,000 cash prize in its 'King of the Hill American Dream' sweepstakes. On hand for the presentation were Mark Anthony, region sales [...]

Fountain soft-drink sales' lesser profitability than package sales, and Coca-Cola's monopolistic market dominance, are being disproven. Post-mix sales, growing greatly in last 15 years (close to 70% in 1970's), are key to profits in restaurant chains (fastest-growing food-service area) and convenience-stores.

The nation's No. 1 and No. 2 cola makers have squeezed No. 3's traditional price niche out of existence. Royal Crown knows its brands taste great; now it's investing in [...]

When investors Nelson Peltz and Peter May bought Royal Crown Cola Co., some in the beverage industry wondered what two financial types were doing tiptoeing into the business. Recent moves [...]