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Royal Crown Cola shifts focus of ads, aiming for adults rather than teens

Authors :
McCarthy, Michael J.
Source :
The Wall Street Journal Western Edition. June 5, 1989, pB6
Publication Year :
1989

Subjects

Subjects :
Royal Crown Cola Co. -- Marketing
Hill, Holliday, Connors, Cosmopulos Inc. -- Contracts
Advertising agencies -- Contracts
Soft drink industry -- Marketing
Carbonated beverages -- Market share
Business
Business, general

Details

ISSN :
01932241
Database :
Gale General OneFile
Journal :
The Wall Street Journal Western Edition
Publication Type :
News
Accession number :
edsgcl.7642087

Tools

Authors Abstract Subjects Details