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ONE OF THE BIGGEST keys to achieving political objectives and maximizing the return on campaign media budgets is targeting those constituents who are most likely to make a difference at [...]

Results aren't all in yet, and fourth-quarter business is alarmingly weak, but cable operators appear to have dodged a bullet this year. Somehow, they pulled off healthy gains in local, [...]

The McDonald's of data processing. It's a fitting description for New Jersey-based Automatic Data Processing, Inc. (ADP), which became the world's largest independent computer services company by using some ingredients [...]

Reports on the deployment of a Web-based market-profiling and reporting system from SRC by Comcast Spotlight, sales division of cable provider Comcast. Features of tool; Number of sales personnel employed by the cable provider; Significance of the tool to advertising clients of the cable provider.

Interviews Nancy Black, general manager of the sales division of Saint Joseph Cablevision, about challenges faced by local cable network in Missouri. Relation of the economic conditions in Saint Joseph to the cable business in the area; Background on the primary competition of the cable provider; Impact of public-affairs initiatives on the advertising sales efforts of the cable provider.

Focuses on the relationship between public affairs initiatives and cable advertising sales in the U.S. Discussion on how local cable advertising sales generate revenue by orchestrating public affairs initiatives and campaigns; Benefits derived by cable advertising sales, community service, participating advertisers and advertising sales department on the partnership between the two sectors; Examples of local cable advertisers that have sponsored community service campaigns.