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1. OPTYMALIZACJA INTERFEJSÓW SKLEPÓW INTERNETOWYCH A MAKSYMALIZACJA SPRZEDAŻY.

Author

REK, DAMIAN and SULIKOWSKI, PIOTR

Subjects
*COMPUTER interfaces, *INTERNET stores, *MARKET share, *INTERNET sales, *COMPETITIVE advantage in business
Abstract

The spectacular growth of the Internet has become an opportunity for commercial development. Unceasing rivalry between web shops to increase sales and market share causes that that they continually seek new ways of gaining competitive advantage. One of them is multimedia optimisation of web sites, which plays an important role in building the image of the web shop as was found in the study. [ABSTRACT FROM AUTHOR]

Published
2011

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