OPTYMALIZACJA INTERFEJSÓW SKLEPÓW INTERNETOWYCH A MAKSYMALIZACJA SPRZEDAŻY.

Authors :: REK, DAMIAN
SULIKOWSKI, PIOTR
Source :: Studia i Materialy Polskiego Stowarzyszenia Zarzadzania Wiedza / Studies & Proceedings Polish Association for Knowledge Management. 2011, Issue 57, p214-224. 11p. 2 Color Photographs, 1 Chart, 1 Graph.
Publication Year :: 2011
Abstract: The spectacular growth of the Internet has become an opportunity for commercial development. Unceasing rivalry between web shops to increase sales and market share causes that that they continually seek new ways of gaining competitive advantage. One of them is multimedia optimisation of web sites, which plays an important role in building the image of the web shop as was found in the study. [ABSTRACT FROM AUTHOR]

Subjects :: *COMPUTER interfaces
*INTERNET stores
*MARKET share
*INTERNET sales
*COMPETITIVE advantage in business

Language :: Polish
ISSN :: 1732324X
Issue :: 57
Database :: Academic Search Index
Journal :: Studia i Materialy Polskiego Stowarzyszenia Zarzadzania Wiedza / Studies & Proceedings Polish Association for Knowledge Management
Publication Type :: Academic Journal
Accession number :: 89429039

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