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Introduction: Numerous external factors, including parental influences, impact the dietary quality and physical activity of children. In this study, we examined if parental views were associated with the dietary quality and physical activity of children. Design: A cross-sectional observational study was used to recruit and collect data from a purposive sample of 176 parents and their children, 4-11 years of age. Setting: A suburban school district in Michigan, USA. Methods: Healthy Eating Index (HEI) 2005 scores were calculated from child food frequency data, and bivariate linear regression was used to test associations between the total HEI 2005 and fruit, total vegetable, solid fats and added sugars (SoFAAs) and saturated fat dietary components, as well as relative to the parent's views of raising children. Multivariate linear regression models were used to evaluate the relationship between the HEI score and the parental views. Multinomial linear regression was used to test associations between physical activity and parental views on their children's behaviours related to health outcomes. Results: Children whose parents had firm parenting views were significantly more likely to eat vegetables and foods and beverages that were lower in saturated fat and added sugars. Parental views on child behaviour were not associated with physical activity of children. Conclusion: Parental views on child behaviour and other influences on child dietary quality are complex. As a result, health care professionals including dieticians should use a multifaceted approach to assess how parental views shape guidance regarding children's dietary quality and subsequent health.

Introduction: Numerous external factors, including parental influences, impact the dietary quality and physical activity of children. In this study, we examined if parental views were associated with the dietary quality and physical activity of children. Design: A cross-sectional observational study was used to recruit and collect data from a purposive sample of 176 parents and their children, 4–11 years of age. Setting: A suburban school district in Michigan, USA. Methods: Healthy Eating Index (HEI) 2005 scores were calculated from child food frequency data, and bivariate linear regression was used to test associations between the total HEI 2005 and fruit, total vegetable, solid fats and added sugars (SoFAAs) and saturated fat dietary components, as well as relative to the parent's views of raising children. Multivariate linear regression models were used to evaluate the relationship between the HEI score and the parental views. Multinomial linear regression was used to test associations between physical activity and parental views on their children's behaviours related to health outcomes. Results: Children whose parents had firm parenting views were significantly more likely to eat vegetables and foods and beverages that were lower in saturated fat and added sugars. Parental views on child behaviour were not associated with physical activity of children. Conclusion: Parental views on child behaviour and other influences on child dietary quality are complex. As a result, health care professionals including dieticians should use a multifaceted approach to assess how parental views shape guidance regarding children's dietary quality and subsequent health. [ABSTRACT FROM AUTHOR]

A study is conducted to evaluate the efficacy of brand extension strategy used by food marketers. The study also examines the relevance of brand extension to societal health goals.

This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of message virality and display ad type. Participants’ viral behavioral intentions (intentions to like, share, and comment on) for status updates were strongest in predicting intentions to consume alcohol, and this relationship was strongest when the Facebook status update had high likes and shares. The article argues that alcohol marketing on social media reflects a social norm of alcohol consumption, which leads users to consume more alcoholic drinks. Findings are discussed within the framework of persuasion theories and policy changes regarding regulation of alcohol marketing on social media. [ABSTRACT FROM PUBLISHER]

Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality of the foods in advergames. Findings – The results show that 83.2 percent of the total 143 advergames are sponsored by CFBAI participating companies and 79.5 percent of the total 44 advergames reaching children are sponsored by those companies. About 87 percent of the advergames reaching children do not include age limit specification. By contrast, about 71 percent of the advergames reaching children include ad breaks and about half of the advergames reaching children include healthy lifestyle information. Compared to the total, advergames reaching children seem to have a higher level of brand integration. Moreover, most foods that the advergames promote are classified as unhealthy. Finally, the results show that ad breaks and number of brand identifiers are the two significant predictors of food advergames with child unique visitors. Originality/value – Despite the increased attention to and scrutiny of innovative and interactive food marketing targeting children, little is known about the extent to which such techniques actually reach children, nor about the content and nutritional quality of foods they promote. This study attempts to fill in the gap by focussing on food advergames. [ABSTRACT FROM AUTHOR]