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In the era of rapid technological advancements, traditional marketing strategies no longer wield the same effectiveness. The focal point has shifted to social media, a pivotal virtual realm where platforms not only serve as social networks but also as digital advertising spaces utilizing innovative and captivating marketing techniques. Marketers recognize the indispensability of these digital forums, leveraging them to reach a vast audience while optimizing budgetary resources. In addition to conventional marketing, the less highlighted realm of social media intelligence (SOCMINT) plays a crucial role. SOCMINT involves harnessing data collected from social media platforms to gain deeper insights into consumer behavior. This article delves into research conducted among social media users, unveiling the voluntarily shared data and information. It also measures users' awareness of how other entities utilize their publicly displayed information. In this dynamic landscape, the fusion of strategic digital marketing and SOCMINT emerges as a powerful tandem for navigating the evolving realm of consumer engagement. [ABSTRACT FROM AUTHOR]

Social networks have become an indispensable communication tool, both in terms of communication between people and when we refer to marketing communication (between suppliers of goods and services and potential customers). The tools used for online communication through social networks have developed so much in recent years that companies can now select the categories of people they address based on several socio-demographic characteristics to make the communication process more efficient. However, there are many questions about the effectiveness of promotional messages transmitted through social networks when we think about the time spent by people on social networks, the devices from which they access the networks and especially the age groups that use the most, many such social networks. In this article, a study was conducted based on technical information and national statistics from official sources to complete a picture of marketing efficiency through social networks. [ABSTRACT FROM AUTHOR]

The use of e-learning platforms for staff training in the services of the air transport industry is a topic of interest today, both for air transport service providers and for training providers in the field. With the massive expansion and development of technology in the world, the study is beginning to develop quickly with steps from the classic model, on paper, to an online model, more efficient. E-learning nowadays is a significant component of education in the case of high schools or faculties. In this study, I intend to analyze how this phenomenon is applied in the air transport industry, a field as dynamic as the educational process. The aim was to investigate the perception of persons who benefited from the courses of aviation schools, by conducting a quantitative research, in which the questionnaire was used as a research tool. Among the research objectives are: highlighting new learning methods in the aviation industry, how to carry out continuous training, as well as highlighting the benefits of learning through simulation. Besides, another objective worth mentioning is the identification of the attitude of the trainees in the training schools in the field of aviation and air transport services, about the use of e-learning platforms in the teaching process, both in the institutional environment and looking for information individually. Also, I sought to highlight the advantages and disadvantages of using e-learning tools and mobile learning applications, even in the information-learning process. I believe that the credibility of the source is essential in the process of initial training and continuous education of the students from the schools of the aeronautical industry. The questionnaire used as the primary tool for the research consisted of more than 21 questions and it was applied to a sample of 52 respondents. Four questions were open and a content analysis was performed on them. [ABSTRACT FROM AUTHOR]

Air transport services are one of the areas where the effects of the COVID 19 pandemic have been widely felt. Even though some of the modern aircraft (civil and military) have been reconfigured to be used in cargo transport, air operators have been put in a position to cancel more than 80% of the flights scheduled for the first part of 2020. used by airlines to be able to provide air transport services, will be a great challenge because, with the partial lifting of travel restrictions, there will be measures to facilitate social distance aspect that will allow the loading of aircraft with up to 50 % of capacity. How the profile entities will adapt their strategies in the period after the Covid-19 pandemic. Through this article, we set out to highlight the implications that the global pandemic COVID-19 had on the airline industry. We also aimed to highlight the opinions that passengers have about future trips, how they believe they will take place and what conditions the air carriers will have to meet to avoid the spread of the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]

In a century defined by strategies, by broad processes meant to strengthen its position for care while occupying the market, civil aviation since the interwar period, civil aviation transport reaches maximum levels every year. It is expected to follow 20 years, is traded annually for passengers, is created with more than 68% compared to 2000, which involves the creation and creation of an air transport system, first and foremost, for the modification of flight surveillance technologies and, of course, aircraft modernization. The evolution of the transport segment creates new forms of evaluation in the market. The original articles are a more obvious pursuit of the most important of the air transport operators in Romania, which are to present differences between a company and a state capital and can enter privately, in a liberalized market. [ABSTRACT FROM AUTHOR]

Technological evolution has contributed to considerable changes in the learning methods used today. If a few years ago, before the technological boom, students relied only on their memory capacity, on notes on sheets of paper and written materials (in the form of course materials, books, or textbooks), today the process of learning is significantly facilitated by the means and techniques involved in the use of technology, such as artificial intelligence, smartphones, and tablets, which are rapidly replacing bulky desktop computers and outdated textbooks used in the learning process. Moreover, blockchain technology can also be used as a motivational factor for developing learning abilities by implementing a system that can bring students credit points convertible into cryptocurrencies or online badges. Studies conducted in the field show that students' motivation for learning and creativity is significantly improved with the help of this reward system. In this article, two specialized studies were conducted (in Romania), one on the perception of teachers in the university environment towards the use of new technologies in the learning process (artificial intelligence, smartphones, and tablets), and the other on the perception of students on the technological integration of blockchain (by implementing a system that can bring students credit points convertible into cryptocurrencies or online badges to certify their knowledge) in the learning process and measuring their satisfaction. [ABSTRACT FROM AUTHOR]

Consumer behavior has been a topic of interest since ancient times, from the point of view of both the socio-human sciences (psychology, sociology) and the economy; the consumer is seen as a producer of income. With the emergence and development of services in the economic sphere, the consumer has become the beneficiary of those services, with the same role of generating revenue and profits for suppliers. In the field of healthcare provision, the analysis of consumer behavior is a delicate subject because there are no standard behavioral models (not only due to the confidentiality of information that does not allow data to be obtained by researchers but also due to individual particularities regarding the need for health services). Moreover, in the context of COVID-19, the attitude of their beneficiaries toward health services has changed compared to what experts have recorded in the past, as pandemic restrictions and fear of the new virus have led to changes in behavior and people's decisions regarding health services. For this study, quantitative research was conducted, complemented by a conceptual, behavioral model, on the satisfaction levels of health service beneficiaries in the context of COVID-19. In this research, numerous variables were analyzed regarding the protection measures implemented by medical institutions whose services have benefited from the perceived urgency. The research was conducted in Romania on a sample of 100 people from the southeast region, in order to observe to what extent the analyzed factors inform their decisions. According to government statistics, only 80% of Romania's population uses medical services. Given the sample size, the PLS-SEM method of analysis was used, which, according to the recommendations identified in the literature, is the most appropriate technique for small samples due to the individual method of analyzing the links between variables, leading to significant results. Technological evolution and the digitization of some procedures within the medical services (such as making online appointments and online or telephone consultations) represents only one factor analyzed in the process of determining the satisfaction levels of the beneficiaries of health services in the context of the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]