THE INFLUENCE OF THE PERSONNEL MANAGEMENT IN THE AIRLINE COMPANIES ON THEIR FINANCIAL COORDINATES.

In a competitive and dynamic market, airline companies must focus on the influence that people, groups and structures have on the behavior within the organization, as well as on the marketing products and strategies developed by competitors. The ever-increasing competition within the global airline industry forces the entities in the field to invest more and more to obtain a satisfactory market share. Selecting the optimal business model means implementing a sustainable competitive strategy. The analysis of the European competition of air transport include certain subjects specific to South- East Europe. Air transport in Romania is growing much faster compared to the maritime and land transport sectors. There is a significant structural change in the aviation market, due to the substantial increase in the share of low-cost carriers in scheduled international traffic. Through this article, a comparative study was carried out, between the main elements of the organizational behavior of an air transport company in Romania and other entities from European space. It aims to diagnose the main problems that affect the organization's framework as well as to elaborate on potential paths of action. The research was of an exploratory type, to identify the differences that exist in the level of personnel management in the air transport companies in Romania and abroad and highlight the impact that these differences exert on the results obtained by the company (notoriety, appreciation, revenues, and profits). [ABSTRACT FROM AUTHOR]