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18 results on '"Pettit, Annie"'

4. Identifying the real differences of opinion in social media sentiment.

Author

Pettit, Annie

Subjects
SENTIMENT analysis, CONTENT analysis, CONSUMER attitudes, MARKETING research, SOCIAL media, MARKETING research -- Methodology
Abstract

This study examined the differences in social media sentiment based on author gender, age and country. After creating ten category-generic datasets, millions of social media verbatims from thousands of websites were collected, cleaned of spam, and scored into five-point sentiment scales. The results showed that women exhibit more positive sentiment, older people exhibit more positive sentiment, and Australians exhibit more positive sentiment, while Americans share more negative sentiment. The differences were small but clear, suggesting that research methodologists should apply correction factors to ensure that their results more accurately reflect differences of opinion as opposed to differences of word choice. Business users of social media data can be reassured that correction factors are not required to improve the accuracy of their research. [ABSTRACT FROM AUTHOR]

Published
2013
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5. Bending the rules and biting the hand.

Author

Pettit, Annie

Subjects
MARKETING research -- Methodology, RESEARCH, ONLINE social networks research, SENTIMENT analysis, STANDARDS, PUBLIC opinion
Abstract

The author discusses the debate over standards and guidelines for online social media listening methods in market research. She notes the challenges in developing systems for sentiment analysis of brand opinions with high validity results. She argues that research standards are necessary to ensure disclosure of opinion data sources, reduce the negative impacts of computer spam, and provide greater vendor-client transparency.

Published
2013
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7. On the web www.mmm-online.com

Author

Pettit, Annie

Subjects
Orphan drugs, Business, Health care industry
Abstract

10 Most Popular Stories, March 16-April 15: 1. DTC: Beyond the blockbuster Matthew Arnold, April 1 2. Orphan drugs: Small is the new big Deborah Weinstein, April 1 3. Social [...]

Published
2012

8. THE PROMISES AND PITFALLS OF SMR.

Author

Pettit, Annie

Subjects
SOCIAL media research, LISTENING -- Social aspects, SAMPLE size (Statistics), SURVEYS, VOLUNTEERS, CONSUMERS -- Social aspects, INFORMATION technology, BUSINESS analysts, PROMISES
Abstract

The article focuses on the promises and pitfalls of social media research (SMR) as a study of gathering data by passive online listening techniques. It says that SMR promises 10,000 small sample sizes which reduce people's reliance on survey volunteers, while listen vs. ask opposes an asking process in which researchers work hard from consumers' responses. It mentions the perils face by SMR such as lack of validation research and fear-based resistance. It adds that the cooperation of information technology (IT) professionals and business analysts progressed wherein they analyze to evaluate social media data and track brand performance.

Published
2011

9. What Makes a Great Tweet: Interaction.

Author

Pettit, Annie, Stribling, Michela, Izso, Jay, and Fenwick, Nigel

Subjects
LETTERS to the editor
Abstract

Several letters to the editor are presented in response to the article "What Makes a Great Tweet" by Paul André, Michael Bernstein, and Kurt Luther in the May 2012 issue.

Published
2012

10. Following Annie.

Author

Pettit, Annie

Subjects
SENTIMENT analysis, QUANTIFIERS (Linguistics)
Abstract

The author discusses the use of meaningful words to type it on social media websites for the researcher to collect the words for sentiment analysis and the quantification of the data by assigning numbers to words.

Published
2013

11. Following Annie Where Research Meets Social Media.

Author

Pettit, Annie

Subjects
SOCIAL media research, SENTIMENT analysis, WEBSITE research, INTERNET surveys
Abstract

The article offers the insights of Annie Pettit, vice president of research standards at Research Now, about the two factors that affect the importance of correct weighting and sampling in social media research. Topics include social media datasets, the percentage of virbatims from the website, and brand scores will be incorrect if significant websites are ignored or if websites are over or less represented in the mix.

Published
2013

12. Sampling for Today.

Author

Pettit, Annie

Subjects
ACQUISITION of data, RESEARCH management, SAMPLING (Process), WEBSITES
Abstract

The article features Annie Pettit, vice president, Research Standards Research Now, as she talks about collecting data and how researchers get sampling but forgets that sampling applies to all forms of research. She points out that opinions cannot be generalized outside the website from which they were gathered since they are true, valid and important opinions. She indicates that brand outscores will be incorrect outright if important websites are ignored.

Published
2013

13. THE IMPACT OF STANDARDS-BASED CURRICULA ON UNDERREPRESENTED GROUPS

Author

Pettit, Annie

Abstract

The standards-based reform has changed the way mathematics is taught in the United States. The emerging research shows that the reform movement has brought about greater student achievement in mathematics. This paper looks at specific examples of student performance as a result of using reform-based curricula while concentrating on a group that has largely been ignored in mathematics—students from a lower socioeconomic background. There is evidence that suggests that the reforms are helping these students achieve in mathematics, but others have found that not all aspects of the reform are beneficial to them. The paper then emphasizes the important role that teachers play in making mathematics accessible to all students, no matter their background.

Published
2004

14. I hereby ban weighting.

Author

PETTIT, ANNIE

Subjects
STATISTICAL weighting, ACQUISITION of data, DISCRIMINATION (Sociology)
Abstract

The article focuses on weighting data and states that the weights will be small and the risk of bias will be minimal, collecting data from 100 completes by engaging costs, time and money.

Published
2014

15. Insight Priorities: In which I bash insights again.

Author

PETTIT, ANNIE

Subjects
CONSUMER surveys, MARKETING research
Abstract

In this article, the author discusses significance of making insights in consumer surveys, citing lack of use of complex survey models by marketing researchers, and mentions that insights require planning and time, rather than speed and lower costs.

Published
2014

16. From Dinosaurs to the Jetsons.

Author

PETTIT, ANNIE

Subjects
DISRUPTIVE innovations, GOOGLE Glass, DATA quality
Abstract

The author talks about the application of disruptive technologies like Google Glass wearable device as research methodology for better data quality when conducting market research.

Published
2014

17. 10 Most Popular Stories, March 16-April 15:.

Author

Pettit, Annie

Subjects
ELECTRONIC information resources, ORPHAN drugs, PHARMACEUTICAL industry
Abstract

The article lists the ten most popular reports published on the journal's web site from March 16 to April 15, 2012 which include one by Marc Iskowitz on social media, one by Matthew Arnold on Obamacare, and one by Deborah Weinstein on orphan drugs.

Published
2012

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