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How companies relate to customers and the global society has changed over time; those who do not use internet marketing and social networks have reduced their recognition. The archaic ways businesses handled their marketing have caused a considerable lag in their online sales and the many benefits they can offer. The revolution in the use of technology is currently fundamental for business; practitioners can find several areas to apply this resource, such as decision-making, teleworking, and sales, among others. This allows adapting business operations and services efficiently. Companies leverage a combination of cutting-edge technologies to modernize legacy business operations and recognize and implement new opportunities from current models. This research aims to analyze aspects related to the implication that social networks have in marketing in small and medium-sized companies in the city of Santo Domingo. Te research was developed based on the analytical-synthetic and inductive-deductive research modality and mathematical modeling for decision-making through neutrosophic logic and plithogenic logic. It was determined that the most relevant economic activity is commerce and that the tertiary sector was one of the most affected by the quarantine. Likewise, it was determined that social communities helped increase sales and that the most used company is Facebook and its complementary networks. [ABSTRACT FROM AUTHOR]

Usually, organizations confront the difficultyto make thebest decision about the way to invest their recourses in different project alternatives. The organization acquires competitive advantages when their software development projects are well evaluatedand correctly selected. Selecting projects in the Information Technology field presents a challenge in many senses; some of them are, to assessintangible benefits is difficult, projectsare interdependent andorganizations imposeself-constraints. In addition, the framework to make the decision is generally uncertainwith many unknown factors. This paper aims to propose a model which integrates methods, techniques, and tools such as the Balanced Scorecard Model, Neutrosophic Analytic Hierarchy Process andZeroone linear programming. The proposed model is designed to select the best portfolio of Information Technology projects. It overcomes the challenges previously pointed out andcan be coherently incorporated in the strategic planprocessof the organization. In addition, it eases the course of experts' decision making, because it is based on Neutrosophy and hence incorporates the indeterminacy term. [ABSTRACT FROM AUTHOR]

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