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This study investigates time lapses that interrupt product consumption. Preeminent examples are commercial breaks during television or radio programming. The authors suggest that breaks facilitate consumers’ search for alternatives. Specifically, when there is so much uncertainty that consumers are unclear about utility levels of different products, they engage in costly search to resolve the uncertainty. For TV programming, breaks lower the opportunity cost of search, allowing the consumer to sample alternative channels without further interrupting the viewing experience on the current channel. Using data from the Chinese TVmarket, the authors estimate a sequential search model to study consumer TV channel choice behavior. The data contain a quasi-natural experiment due to a Chinese government policy change on commercial breaks. The natural experiment creates exogenous variations in the data that enable the empirical identification of heterogeneous consumer preference and search cost. The data patterns support the idea that viewers search for alternatives during commercial breaks. Drawing on the estimates, the authors investigate how the timing of breaks affects TV channels’ viewership, offering insights about how to strategically adjust the timing of breaks. [ABSTRACT FROM AUTHOR]

This study examines associations between adolescents' exposure to two television genres that convey contradictory sexual messages and the expectation of sexual perfectionism over a period of 15 years (N = 161). All respondents were in a romantic relationship in the final wave of this longitudinal study. Sitcom viewing during adolescence was related to more sexual perfectionism in adulthood, whereas youth drama viewing predicted less sexual perfectionism over the same period of more than a decade. These associations were not moderated by their motivation to learn about dating from television. Adolescents' sitcom viewing was indirectly related to lower levels of sexual and relational satisfaction in young adulthood, whereas youth drama viewing indirectly predicted more satisfaction through the association with sexual perfectionism. [ABSTRACT FROM AUTHOR]

Prior research has shown that television viewing cultivates perceptions of the prevalence of societal affluence through a memory-based process that relies on the application of judgmental heuristics. This article extends this research by examining (1) whether cultivation effects generalize to consumer values such as materialism and (2) whether these values judgments are also processed in a heuristic manner. Data from both a survey and an experiment suggest that television cultivates materialism through an online process in which television's influence is enhanced by active (rather than heuristic) processing during viewing. This finding stands in contrast to the cultivation of prevalence judgments, which are attenuated by active processing during judgment elicitation. [ABSTRACT FROM AUTHOR]

We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer research, literary criticism, sociology, and anthropology to argue that viewers of reality television encounter three elements of paradox in the process of constructing authenticity. The negotiation of each paradox exceeds the process of coping with or resolving their inherent contradictions to encompass the creation of new values. We argue that consumers blend fantastic elements of programming with indexical elements connected to their lived experiences to create a form of self-referential hyperauthenticity. [ABSTRACT FROM AUTHOR]

The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a three-phased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate connectedness from the related but distinct constructs of attitude and involvement. The potential of the connectedness scale to further our understanding of the consumption of television programming and its psychological and sociological effects on viewers are articulated and tested in a series of studies. [ABSTRACT FROM AUTHOR]

This article discusses the ways in which the spread and the overwhelming popularity of Turkish television series in Southeastern Europe influence the change in perception of Turks and Turkey, as well as how the serials are transforming the image of the Balkans and the Ottoman legacy in Turkey. Television serials significantly contributed to the shifting popular image of the "other," and initiated interactions unimaginable even a decade ago. These exchanges are both following and encouraging the breakdown of geohistorical boundaries that were set by the nationalist narratives in these regions at the turn of the 20th century, toward a more nuanced understanding of a shared past and a postnational future. [ABSTRACT FROM AUTHOR]

The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people's experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting. [ABSTRACT FROM AUTHOR]

The researchers use three secondary analyses to explore further the "affluenza" claims linking amount of television viewing with consumerist/materialist values and "affluenza symptoms" such as life dissatisfaction. Those links were generally supported by multiple regression analysis, though at low levels of explanatory power. Heavy news viewing ran in the opposite direction, with heavy TV news viewing correlated with less consumerist values. The authors also found that viewing by streaming on portable devices did not show affluenza correlations. These findings suggest that active audience program selectivity plays a broader role than that envisioned by cultivation theory. [ABSTRACT FROM AUTHOR]

This study investigates how audience members relate to and vicariously interact with multiple characters while viewing a narrative. Under the framework of the theory of situation models, we applied a real-time thought-listing technique that incorporated Twitter and focused on three debuting TV dramas to explore how the participants followed multiple characters while watching prime-time television dramas. We examined 3,274 tweets across the three TV series and found that monitoring a greater diversity of characters is associated with an increased number of questions asked and more accurate predictions of future events. The participants who made more accurate predictions had higher narrative engagement. In addition, the participants who had more thoughts about the self tracked a greater diversity of characters and made more accurate predictions about the plot. The results are discussed in terms of the developing literature on narratives in mass communication and entertainment research. [ABSTRACT FROM AUTHOR]

How do different types of host partisanship affect viewers of political talk shows? An experiment replicated on 2 age cohorts examines how different manifestations of partisanship in the cable news environment —explicit partisanship in which the host makes clear his views, and implicit partisanship in which the host gives more time to the guest on 1 side of an argument—affect viewers' engagement with and credibility assessment of the program. While adults find congruent partisan news hosts more engaging and credible but are unaffected by subtler partisanship, young adults find congruent partisan news hosts more engaging but not more credible, and their perceptions of credibility are affected by subtle partisanship. This may help explain why partisan hosts proliferate but still invite guests from both sides of the aisle. [ABSTRACT FROM AUTHOR]

This participant observation study examined the impact of family group interaction on children's understanding of television advertising. The observations, grounded in naturalistic family viewing settings, suggest that a child's level of understanding is a product of family group interaction concerning consumer-related skills and other social experiences that the child carries to viewing situations. [ABSTRACT FROM AUTHOR]

Television has given American businessmen the opportunity to communicate directly with all consumer segments. Although a great deal of effort has been expended in matching advertisements with TV shows, less effort has been spent on why persons watch specific shows. This article will offer an approach to the simultaneous investigation of the psychological need level of viewers coupled with the attributes of shows. The basic approach is to use canonical correlation analysis to identify the characteristics of consumers which are related to the attributes of shows. These characteristics can then be utilized in the program planning process. [ABSTRACT FROM AUTHOR]

This study investigates the influence of values on the particular behavior of television viewing, but within the context of other variables, specifically, the demographic variables of gender, age, income, and education. Using a path analytic framework, this study supports the position that the relationship of values to behaviors needs to be investigated in the context of other relevant variables; findings of studies investigating the simple bivariate relationships of values and behavior can be misleading. In this study, the inclusion of the direct relationships between demographics and behaviors in the model reduced some effects of values on television viewing to nonsignificance, but also revealed significant values-viewing relationships that had appeared to be nonsignificant when the direct effects of demographics were excluded from the model. Discussion addresses the implications of the model for values research and the relationship of values to television viewing behavior. Implications for segmentation and targeting are also discussed. [ABSTRACT FROM AUTHOR]

This exploratory study examines the relationship between viewers' emotional response and their evaluation of television commercials along several dimensions using the Viewer Response Profile (VRP). Two general research questions are addressed. First, are demographic characteristics (such as age, sex, and brand usage) related to emotional response? Second, are there certain dimensions on the VRP that tend to be reflective of emotional response? Findings show preliminary evidence that emotional response, as measured by verbal protocols, produces no characteristic patterns in the VRP. This implies that emotional response measures may complement the VRP, rather than being redundant with it. [ABSTRACT FROM AUTHOR]

A factor analysis of television viewing, which avoids conceptual and statistical shortcomings found in previous studies, generated eight configurations that appear to be show types. Show type and demographic information are related to purchasing patterns thereby illustrating the implementation of promotional segmentation strategy. [ABSTRACT FROM AUTHOR]

This article is an ethnographic study of Chinese female viewers’ fanship on the American TV series of Sex and the City (SATC). It focuses on the micro level of SATC fans’ consumption of and interaction with the text, trying to explore the relationship between SATC fans’ selves and their fan objects, i.e., the intrapersonal pleasures, affection, and motivations among the fans, mainly by way of collecting and analyzing Chinese SATC fans’ discourse on how they make use of this television show on China’s biggest fandom website, Douban.com. The research findings suggest that SATC is so passionately received by its female fans mainly because the type and content of the show (a feminist text) can well satisfy their social and psychological needs—they choose to engage in SATC and utilize it as a resource for their own social lives and personal identities. The fans view it mainly for the therapeutic effect and empowerment it brings to them, rather than for entertainment or scopophilia. [ABSTRACT FROM AUTHOR]

Research suggests that health-promoting storylines in developed nations' fictional television programs can have a beneficial impact on viewers' beliefs, attitudes, intentions, or behaviors. The sizes of the effects are generally modest; however, the audience reach is substantial. Given thatmany fictional programs may hold the prolonged attention of millions of viewers, it is of value to examine potential strategies for enhancing the persuasive impact of their health-promoting storylines. Complementary public service announcementsmay be a promising strategy. This randomized experimental study (N = 310) examined the effects of viewing a complementary public service announcement after an organ donation story in an episode of Grey's Anatomy. Results indicated that the public service announcement enhanced the beneficial impact of the story on viewers' discussion behavior (about one's organ donor wishes), discussion intention, and perceived learning. This experimental study is the first to examine the effects of viewing a non-character public service announcement after a health-related storyline in a developed nation's fictional program compared to viewing the same episode of the program on its own. It is important for future research to examine whether these findings replicate for different health issues and with a nationally representative sample. [ABSTRACT FROM AUTHOR]

Parental monitoring of children’s television viewing is an important family practice that helps children understand the messages they find on advertisements and program content. Research points at different dimensions of monitoring, including parental co-viewing, rules about when and how much time children can watch television, and active parental mediation. The study describes different dimensions of parental monitoring in a sample of 303 caregivers of primary school children living in Lima. Main findings reveal that about a third of the sample engaged in parental monitoring never, rarely or sometimes, the education level of the caregiver was positively associated with limiting the time children can watch television, and that child’s age was negatively associated with the frequency of active mediation and limits on the content children may watch on TV. Further research is needed in order to understand the practice of parental monitoring across children’s age groups in the context of Peru. [ABSTRACT FROM AUTHOR]

Singing competition reality shows have gradually come to dominate the mainland Chinese TV program market. This study explores the gratifications that Chinese audiences seek from watching such shows. An analysis first reveals that the most salient gratifications sought are ambition, suspense, social interaction, and high production quality. Second, narcissism significantly enhances the gratifications that audiences seek in viewing such shows. Third, individuals’ preferences in terms of their ambitions and quality of productions are significantly associated with their choice of media platforms. Finally, social interaction gratification sought and a preference for high-production quality were found to be highly related to Chinese audiences’ viewing and postviewing activities. We found support for these propositions in data collected from a probability sample of 559 respondents. The implications of the findings are discussed. [ABSTRACT FROM PUBLISHER]

This study employed an online survey (N = 310) to explore how viewers’ motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers. [ABSTRACT FROM PUBLISHER]

This study is the first to explore the motivational, cognitive, affective, and personality factors that influence the enjoyment of and exposure to TV series with horror content. The most-watched TV series identified by 411 study participants were examined in the study. Results indicate that personality traits significantly predict cognitive and affective involvement with these programs and viewing motivations. Viewing motivations significantly influence viewers’ cognitive and affective involvement with these TV series as well as their viewing enjoyment and frequency. While positive affect and negative affect are significant predictors of viewing enjoyment, viewing enjoyment has a positive effect on viewing frequency. [ABSTRACT FROM PUBLISHER]

Despite the use of television program advisories for more than 15 years, viewer understanding of these advisories remains problematic. This article summarizes 2 studies demonstrating the effectiveness of alternate graphic advisories in attracting viewer attention and more effectively communicating their intended meaning. Results indicated that younger viewers were more likely to correctly interpret the meaning of graphic advisories relative to the current text advisories. Eye-tracking data revealed that viewers also allocated greater attention to graphic advisories. Although participants interpreted graphic advisories as more restrictive than text advisories, viewers failed to demonstrate so-called “forbidden fruit” effects. [ABSTRACT FROM PUBLISHER]

This article explores contemporary changes in television-viewing habits and experiences brought about by the advent of online streaming television services. It identifies Raymond Williams's concept of "flow" as essential to the traditional viewing experience and posits that the boundless choice of on-demand viewing services superficially disrupts the desirable experience of "flow" for contemporary viewers. Excessive choice and unfettered access to content has ironically left viewers nostalgic for traditional forms of television viewing. This nostalgia is apparent in the viewing habits of users of streaming television services and in the methods these services themselves employ to deliver programing to their users. [ABSTRACT FROM AUTHOR]

This study explores the relationship between parental coviewing and children's psychophysiological responses to television exposure within a framework of social facilitation. A total of 88 children aged 6-13 years and one of each of their parents participated in a 2 (presence or absence of the parent) × 2 (exciting or non-exciting TV content) between-subjects experiment. Results indicated that the presence of a coviewing parent was associated with an increase in children's arousal (higher skin conductance levels) and cognitive resource allocation (lower heart rate), especially for younger children who came from homes where parental coviewing was a relatively frequent activity. These findings suggest that the mere presence of a coviewing parent is sufficient to alter children's processing of television messages. [ABSTRACT FROM AUTHOR]

This article draws upon content analytic and survey data from a 12-nation comparative study to examine the question of content-interest correspondence (CIC) regarding foreign news on television. That is, to what extent do the contents of foreign news aired on television match the interests that viewers have regarding foreign news? Treating CIC as a variable, the data show that, among the nations studied, CIC concerning foreign countries covered in the news is generally stronger than CIC regarding news topics. At the same time, the analysis examines whether the level of CIC relates to several national, media system, and viewer characteristics. The analysis shows that larger nations exhibit higher levels of CIC regarding topics and lower levels of CIC regarding countries. Also, CIC regarding news topics is lower in countries where the ownership and revenue structure of the television system leans toward commercialism and where television news focuses more heavily on soft news. Implications of the findings and directions for further research are discussed. [ABSTRACT FROM AUTHOR]

Two experiments tested whether exposure to partisan conflict-framed news polarizes news consumers along party lines. Partisan self-categorization and motivated reasoning were examined as potential mediators of this effect. In two samples, path analyses showed that Democrats and Republicans exposed to partisan conflict-framed news adopted more polarized opinions on a disputed issue. This polarization effect was consistently mediated by perceived argument validity, an indicator of motivated reasoning; increased partisan self-categorization also mediated the effect, though less reliably and consistently. Thus, the present study adds to the literature on polarization by providing experimental evidence that exposure to conflict-framed news may contribute to partisan polarization. Theoretical and practical implications are discussed. [ABSTRACT FROM PUBLISHER]

This article presents the detailed case of a 27-year-old man who began to suffer from intrusive imagery after watching a brutal scene in the TV series Game of Thrones. The content of the intrusive imagery included images of people with enucleated eyes and was initially accompanied by anxiety about sharp objects. The patient's mental distress was assessed by the Yale-Brown Obsessive Compulsive Scale and the Impact of Event Scale-Revised, and the patient was diagnosed with obsessive-compulsive disorder (OCD). Eye movement desensitization and reprocessing (EMDR) therapy was provided to treat related distressing memories and the intrusive imagery. As treatment progressed, more complex and layered aspects of the symptom presentation became evident, and EMDR was integrated with other treatments. These included psychodynamic psychotherapy to address his complicated relationship with his father, exposure and response prevention (ERP) therapy to reduce avoidance of sharp objects, and cognitive therapy (CT) for aggressive violent thoughts toward others. The article identifies the various clinical decision points and discusses theoretical conceptualizations and related factors. This clinical case report provides additional support for the body of knowledge on the relationship between traumatic events and imagery in OCD. Therefore, trauma-focused treatments, such as EMDR therapy, which concentrates specifically on those experiences, might be especially effective. [ABSTRACT FROM AUTHOR]

The 2016 Presidential election brought a surprise: the rise of Donald Trump as a viable candidate for the Republican nomination. What started as a seeming publicity stunt morphed into something more. Trump raised fears of authoritarianism-and even fascism-that were thought to be mostly confined to other countries. This study uses a national sample to examine television viewing's relationship to authoritarian values. We find that heavy viewers of television are more likely to be authoritarian, and that authoritarians are more likely to support Trump. We find an indirect relationship between amount of viewing and Trump support through authoritarianism. These findings have implications for current political debates as well as for media effects theory. [ABSTRACT FROM AUTHOR]

As people have become increasingly concerned about their health, programs about health have proliferated on South Korean television. This study’s purpose is to identify the factors associated with and processes through which Korean adults intend to view health TV programs. The comprehensive model of information seeking (CMIS) was tested using structural equation modeling that was fitted with survey data from a nationally representative sample of 1,020 South Korean adults. Results indicate that the demographic antecedents of being female and older adult and the psychological antecedents of being health conscious and health literate significantly predicted the degree to which people would perceive health TV programs to be useful. Among the information carrier factors of health TV programs, utility was directly related to intention to view, while trust in health information on TV was only indirectly related to intention to view. For theoretical implications, we suggest further conceptual and operational refinement of CMIS. For practical implications, we highlight the importance of motivational and utility factors in predicting people’s intention to view health TV programs. Finally, this study stresses the importance of TV as a viable health information provider that can reduce health information gaps and help people (particularly older adults, the poor, and the less educated) to improve their health knowledge and health behaviors. [ABSTRACT FROM AUTHOR]

In this article, we aim to bring fan studies and memory studies into greater dialogue through the concept of "paratextual memory". For media fans, paratextual memory facilitates a sense of 'having been there" at key moments of T.V. broadcasting, sustaining fan authenticity and status. We focus on B.B.C. T.V.'s science fiction series Doctor Who (1963-) as a case study due to the fact that the program's "missing episodes" (wiped by the B.B.C.) have been reconstructed by fans through "remixes" of off-air sound recordings and "tele-snap" visual records. Unusually, then, fans' paratextual memory and related forms of productivity have taken the place of archived television. We go on to address how fan- archivists and entrepreneurs have sought to recover and repatriate "lost" Doctor Who. Processes of fannish paratextual memory typically draw on heritage discourses to valorize "classic" Doctor Who, and fans' paratextual memory has thus fed into the B.B.C.'s recommodification of "archive" T.V. [ABSTRACT FROM AUTHOR]

Despite consumption patterns gradually changing, the notion of flow remains a key concept drawn on by scholars to understand television. As a concept, 'flow' is connected to an understanding of the difference of television from other media as far as the viewing experience is concerned: rather than a single film, audiences encounter a number of small units that are combined in the process of audiences' sense making. In this understanding, ephemera become as important as programmes as they interlink to create a meaningful whole. On the other hand, John Ellis argues that the more typical form for television is actually the segment which contains a separate meaning within itself. Using an audience ethnography, this article argues that in the experience of audiences, the concepts of flow and segmentation are both in evidence. Rather than seeing them as opposing, therefore, they must be understood as complementary in order to fully account for audiences' experiences and sense making of television. [ABSTRACT FROM AUTHOR]

The past 5 years have seen a rapid acceleration in the development of online television in the United Kingdom and beyond, with rise in ownership of Internet-connected television sets, smartphones and tablets, increased access to broadband and the growing penetration of transaction and subscription video-on-demand (VoD) services. This article asks how free-to-air terrestrial broadcasters are adapting to a media marketplace in which, according to Ofcom, on-demand television is becoming mass market, through an analysis of ITV Hub - the VoD player for the United Kingdom's largest free-to-air advertiser-funded broadcaster. Focusing on the mature UK VoD market and the broadcaster whose business model is most threatened by online television, the article combines trade press and textual analysis to demonstrate how ITV has developed a VoD service highly structured by the logics of broadcasting. Centering its analysis on the interface for ITV Hub, the article argues that this increasingly quotidian form of television ephemera offers a vital site through which to understand the changing nature of television as a medium. The article concludes that with contemporary developments in VoD, the distinctions between linear/broadcast and non-linear/on-demand television (flow vs. file, passive viewer vs. interactive user) are breaking down in ways that challenge prevailing arguments that on-demand television can be understood as offering a distinctly different (and more empowered and interactive) experience for viewers. [ABSTRACT FROM AUTHOR]

Purpose - The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers' game quality perception and stadium visit intention (VI). Design/methodology/approach - An experiment was conducted in which two groups were asked to watch video clips of professional soccer games with low- and high-stadium occupancy rates. Findings - The results indicate that the higher the stadium occupancy, the higher is perceived game quality and the greater is stadium VI. Originality/value - The paper provides useful information on the effect of the stadium occupancy rate on perceived game quality and VI. [ABSTRACT FROM AUTHOR]

Fictional medical television programs have long been a staple of television programming, and they remain popular today. We aimed to examine published literature assessing the influence of medical television programs on health outcomes. We conducted systematic literature searches in PubMed, PsychINFO and CINAHL. Selected studies had to be scholarly research, to involve exposure to fictionalized medical television programming, and to assess associations between exposures and outcomes. Of 3541 unique studies identified, nineteen met selection criteria. The most commonly studied programs were ER (73%), Grey's Anatomy (58%) and House M.D. (37%). Outcomes included knowledge, perceptions and behaviors related to topics as diverse as organ donation, cancer screening, sexually transmitted infections, and heart disease. Viewing fictional medical television programs had a negative influence on viewers' healthrelated knowledge, perceptions and/or behavior in 11% of studies, a positive influence in 32% of studies, and mixed influence in 58%. While most studies (58%) were characterized as having fair quality in terms of rigor of study design, 21% were classified as good and 21% were classified as poor. As such, medical television can affect health education and outcomes. Future work should utilize randomization, more longitudinal assessments, and more direct assessments of health education and behavioral outcomes. [ABSTRACT FROM AUTHOR]

The objective of this article is to improve the understanding of mood and judgment effects evoked by major televised sport events like national football matches. According to disposition theory of sport spectatorship, viewers' affective experiences, specifically their moods, are assumed to be affected by the outcomes of the matches they watch. This study tests whether these mood effects depend on viewers' team identification as well as viewers' sex. Moreover, past research has indicated that mood changes as effects of sport viewing could influence viewers' subsequent judgments in line with feeling-as-information theory. Based on this line of arguments, a quasi-experimental pre-post-test study with 180 participants was conducted to assess the moods and judgments (self-confidence, evaluation of the economic situation, government satisfaction) of viewers before and after a win and a defeat of the German national football team during the 2011 women's FIFA World Cup. The results support disposition theory of sport spectatorship as well as feeling-as-information theory and give new insights into the moderating role of team identification and sex. [ABSTRACT FROM AUTHOR]

In light of recent theories of meaningful media that suggest a host of psychological benefits, the present study uniquely extends the boundaries of the effects of reality TV from simply offering pleasure, diversion, and amusement to its viewers to also providing deep insight and meaning. In particular, a between-subjects experiment (N = 143) examined differences in affective, cognitive, and motivational responses to lifestyle transforming versus game based reality programs. Findings indicate that lifestyle transforming reality TV produced stronger feelings of elevation and perceptions of the program as moving and thought-provoking than game reality TV, which in turn increased motivations for altruism. Avenues for future research and theoretical implications of meaningful and inspiring reality TV for positive psychology are discussed. [ABSTRACT FROM AUTHOR]

Narrative messages on average produce higher levels of involvement, intention, and behavior than other message formats. Narratives also generate feelings of sympathy and empathy, although few studies have directly compared the roles of each emotion in the persuasion process. This article presents the results of two studies that tested the effect of exposure to a narrative or nonnarrative ad on persuasive outcomes and the roles sympathy and empathy play in the persuasion process. Both studies found that the narrative ad produced higher levels of involvement, intention, and behavior and that empathy played a more important role in persuasion than sympathy. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to examine how user-perceived video quality, measured by computer assisted web survey, interacts with content richness (CR) and interactivity (IA). It also analyzes how those internet protocol television (IPTV) idiosyncrasies impacts audience perceptions (perceived usefulness (PU) and perceived resistance (PR)) and actual subscriptions. Design/methodology/approach – A computer assisted web survey was administered in Korea to collect data. A structural equation model and Z-test analyses were conducted to address the research hypotheses. Findings – User-perceived video quality influences audience perceptions (PU and PR) through interaction with CR and IA. Subscriber perceptions have a causal relationship with IPTV subscriptions. Practical implications – Balanced improvement of the IPTV value chain, from content to technical (platform, network, and terminal) perspectives, are necessary for IPTV diffusion. Also, IPTV providers should establish the diffusion strategies, minimizing the user-perceived restrictiveness as well as maximizing the PU. Originality/value – This study shows computer assisted assessment of video quality can be applied to behavior science. The research model suggests PR, which has been relatively unnoticed is included in existing technology acceptance theories. The introduced antecedents of IPTV subscriptions can be referred to as key performance indicators regarding new media adoption studies. [ABSTRACT FROM AUTHOR]

The purpose of this study is to explore the ways in which users build parasocial relationships via social TV, and the implications for sociability and usability in future media. Focusing on parasocial behavior, this study examines how sociability and usability influence the attitudes and intentions of social TV (STV) users. The findings from experiments and a user survey indicate mediating and moderating roles of parasociability in the effect of performance on intention. The results showed that STV viewing and interaction were positively associated with parasocial experience. Parasocial relationships and interaction, in turn, were positively associated with the viewers’ perception of usability and sociability, and intentions. This study reveals the links among an emerging media experience, social TV, and users’ interaction with mediated realities. [ABSTRACT FROM PUBLISHER]

This article explores the emotional impact on the viewer of disturbing and disorienting images of infant-caregiver relationality in four “melo-horror” films:Imitation of Life(Stahl, 1934),Imitation of Life(Sirk, 1959),The Brood(Cronenberg, 1979), andBeloved(Demme, 1998). Comparing some of these filmic images with the infant performances of “disorganized” attachment styles captured on videotape by attachment researchers such as Mary Main, the author argues that the filmed audiovisual enactment of relational trauma, whether in the context of scientific research or cinematic art, offers the spectator an opportunity to work consciously and unconsciously with representations of unbearable psychic and psychosocial experience—both her own and that of others—that may hitherto have been thought unrepresentable or simply not thought at all. [ABSTRACT FROM AUTHOR]

A criticism is presented of the public service broadcaster the British Broadcasting Corporation (BBC's) television program "Sherlock," created by Mark Gatiss and Steven Moffat. An overview of the influence that early 21st century British social conditions had on "Sherlock," including in regard to the British television viewer's psychology, British mass surveillance and the fear of terrorism in country, resulting from the July, 7, 2005 terrorist bombings in London, England, is provided.

This article argues that oral history interviews constitute an invaluable source for reconstructing audience experiences of television in the past. Taking into account the limitations of human memory, as well as the constructive, structuring activities involved in ‘memory work’, these narratives provide useful, first-hand insights into the significance of television for audiences of the past. Starting from a discussion of audience historiography and the position therein of ‘popular memory’ and oral history, the article then draws on research about early Flemish TV audiences to discuss the multiple structures and connections to the present and to personal biography in television memories. Overall, the strength of this method lies not in the accuracy of these memories, but in their testimony of the lived experience and significance of television in everyday life. [ABSTRACT FROM AUTHOR]