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Štursová, P. Specifics of business in a chosen organization. Bachelor thesis. Brno: Mendel University, 2019. This bachelor thesis examines specifics of business in a chosen organization. The theoretical part of the work is focused on business, purchasing, selling, selling cycle and CRM. The practical part includes the characteristics of the Agricultural Commodity Markets and Agricultural Machinery Market. PESTE analysis is used as tool to monitor external factors that may have impact on an organisation’s performance. The basic characteristics are described together with marketing mix and McKinsey 7S model. Afterwards business cycle and CRM usage are described in detail. Based on the acquired findings is proposed a recommendation for optimizing the problematic parts in given business.

The bachelor thesis deals with the proposal of a suitable strategy for the com-pany Kamila Chocolates, s.r.o. which will improve its position on the market. The strategy is designed based on the analysis of the external environment – PESTE Analysis and Porter’s Five Forces Model and the internal environment – Key Fac-tors Principle. The knowledge from the analysis are used of construction SWOT matrix from which a suitable strategy is chosen.

Hruška, D. Strategy proposal for ENGETO Academy. Bachelor thesis. Brno: Mendel University, 2020. The aim of the bachelor's thesis is to design strategies to the company ENGETO Academy through a strategic analysis of the external and internal environment, which would ensure the development of the company and strengthen its competitiveness. The theoretical part of the work is based on the literature and focuses on basic concepts and methods in the field of strategic management and planning. The practical part builds on the knowledge gained in the theoretical part and analyzes the very functioning of the company. The external environment is analyzed using PESTE analysis and Porter's model of five driving forces. The internal environment is evaluated on the basis of the principle of key factors. Based on individual analyzes, opportunities, threats, strengths and weaknesses of the company are identified. The factors are evaluated using EFE and IFE matrices and the most important factors are identified. Through SWOT analysis, individual strategies are proposed, one of which is selected and economically evaluated.

The aim of this thesis is to design a strategy for a Business hotel. It will be based on the analysis of external and internal environment, where will be used the company data. The design strategy will lead to increased competitiveness as well as greater occupancy of hotel rooms. PESTE analysis and Porter’s five forces analysis will be used to analyse the external environment. The analysis of the internal environment will be based on the company data. This list of external and internal factors will then be used for further investigation. In the thesis it will be used EFE and IFE Matrix. Then the SWOT analysis will be created. Then with this SWOT analysis will be design a strategy that will improve some hotel processes and increase occupancy of hotel rooms. The design strategy will be economically evaluated.

Adamková, K. Foreign Trade of Ekofiltr, s.r.o. Bachelor thesis. Brno: Mendel University in Brno, 2019. The literaturere search explains the basis for the analysis of Ekofiltr, s.r.o. The practical part deals with the analysis of the foreign trade of Ekofiltr, s.r.o., the share of export sales and products in the absolute indicators, by economic analysis for the years 2015 to 2017, analysis in the competitive environment and analysis of the workforce of the company. According to the information found, the company is advised to expand into the slovenian market.

Zámečníková I., Attractiveness of glass industry sector. Master’s thesis. Brno: Mendel University, 2019. The master’s thesis deals with an analysis of glass industry in Czech Republic. The aim is to evaluate industry attractiveness and to create recommendations for companies operating in the sector and companies considering entering the sector. The literary research describes methods of external environment analysis and methods of evaluating industry attractiveness. In the second part, the external environment is analyzed with the PESTE analysis, the Porter’s five forces model, it’s objectification and with the strategic group analysis. Opportunities and threats identified in the external analysis are evaluated with EFE matrix and the industry attractiveness with GE matrix and SPACE matrix. The competitive strategies are recommended based on information acquired from analyzes and matrixes.

Porubcová, E. Strategy proposal for Aderanna Fashion shop. Bachelor thesis. Brno: Mendel University in Brno, 2018. The aim of the bachelor thesis is to design a strategy that will increase the traffic of Aderanna Fashion shop. This strategy will be created by analyzing the enterprise's internal and external environment. In the literary research, the concepts of strategic management are explained. In the result part, the company is de-scribed, the questionnaire survey is evaluated and the external and internal environment of the company analyzed. Subsequently, the opportunities and threats that affect the store are identified, and its strengths and weaknesses are assessed. These factors are unified in the SWOT matrix, partial strategies are formulated and one final strategy is economically evaluated.

This bachelor thesis is focused on the proposal of marketing strategy for the com-pany Pekárna Borová s.r.o. operating in the food industry. The partial goals are analysis of the current marketing mix and analysis of the company environment. The thesis is divided into a literature search and the actual work. Literary research explains the concepts necessary to create a marketing strategy. The actual work proposes a specific strategy.

Kořínková, B. Design of appropriate recommendations for a company Služby města Náměšť nad Oslavou, s. r. o. Bachelor thesis. Brno: Mendel University, 2019. The aim of the bachelor thesis is to propose suitable recommendations for the company Služby města Náměšť nad Oslavou, s. r. o. The analysis of the internal and external environment was based on which the strengths and weaknesses of the company, opportunities and threats are identified. The "7S" model, the PESTE analysis, the SWOT analysis, and a matrix of priorities were used in the processing. It has been found that the use of marketing on social networks is the least expensive recommendation. It is important to create motivated employees. Recommendations should help the company to strengthen its market competitiveness.

This thesis deals with situational analysis of selected hotel. Firstly, the important part of literature research is the general definition of the external and internal environment. After that are described main tools of the situation analysis. Collecting primary information sources is done by internal data of the company and by external market research. The main content of this bachelor thesis defines detailed analysis of external environment by using PESTE method. Elements of this method are described and then is assess impact of each factor. To evaluate the Hotel's portfolio is used BCG matrix and by using Porter's five forces analysis it is possible to find out how to competitive environment affect the company. On the base of internal data of the company is made a demographic and geographic segmentation of Hotel's guests. With the empirical knowledge from each data, solutions to the problem are established. To summary data form each analysis is used SWOT method with processed strategy suggestion.

Diploma thesis deals with the identification of factors influencing the economic value added of the non-alcoholic beverage producers in the Czech Republic. The main aim of the thesis is to propose suitable measures that will have a positive influence on the economic value added in the chosen sector. In order to meet the main objective, it was necessary to establish a sample of companies to identify the external factors affecting the producers of non-alcoholic beverages and to deter- mine selected factors of financial analysis including economic value added. Afterwards, according to the determined methods the key factors influencing the economic value added were identified.

This bachelor thesis deals with marketing communication for family business CLIP Luhačovice, which should lead to increase in general brand awareness of this company. For this purpose the thesis works with environment analysis using Porter's model of competitive forces, PESTE analysis and extended marketing mix. Marketing communication was suggested based on findings provided by these analyses and afterwards the financial difficulties were calculated.

This bachelor thesis with title “Proposal strategy for company M-Oil” deals with issue of key business processes. The main objective is to propose a suitable strategy to strengthen the competitiveness of the market. The thesis is divided into two basic parts, which are the theoretical part and the practical part. In the theoretical part, selected methods of analysis of the environment are described by means of domestic and foreign literary research. In the practical part, this knowledge is applied to company M-Oil, the main benefit of my bachelor thesis is the design of strategy for this company.

The aim of the bachelor is to evaluate the competitiveness of selected company ABC s.r.o. The work contains six chapters. In the work are explained the concepts of competition, competitiveness. Further, the procedures of specific methods that analyze competitiveness are explained. In the next part is introduced the company ABC s.r.o. Individual analyzes that evaluate competitiveness are applied to the company. On the basis of the analyzes, there are recommendations formulated for the enterprise, which should lead to an increase in the competitiveness of the company.

Knézlíková M. Design of an appropriate recommendations for the winery. Bache-lor thesis. Brno: Mendel University, 2018. The aim of this bachelor thesis is to propose appropriate recommendations for development of the winery. Based on an analysis of the external and internal en-vironment, opportunities, threats, strengths and weaknesses of the company are identified. The analysis of external environment is analysed by using PESTE anal-ysis and by the Porter´s five forces analysis. For analysing internal environment is used Porter's value chain and financial analysis. In conclusion, appropriate rec-ommendations are proposed from the SWOT matrix. Selected recommendations are evaluated from an economic point of view.

The aim of this bachelor thesis is in using the strategy analysis of the external and internal environment to design strategies that would help improving the develop-ment of the company and the increasing of its competitiveness on the market. The first part of the thesis explains the concepts of strategic management based on professional literature. In the second part of the thesis there is an analysis of the external environment using PESTE analysis and Porter’s five forces model. After this there is enterprise’s internal environment being analysed using Porter’s value chain. The results of these analyses are opportunities, threats, weaknesses and strengths of the company. Only the most significant factors are selected by EFE and IFE matrices. Based on SWOT analysis, singular strategy proposals are developed with recommendations to the Pietro Filipi, s. r. o. company and one of them is economically evaluated.

This bachelor thesis deals with the proposal of the business strategy of the company Microtex Ltd. The purpose of this work was to propose a business strategy based on the acquired information about the company and the subsequent SWOT analysis, which should lead to higher sales and consolidate firms position in the textile industry market. Based on the market research, the calculation of the expected annual costs and the expected increase in sales for the selected business strategy was made. Subsequently, the factors which might endanger the imple-mentation of the selected business strategy in the future were analysed.

Podhradská, D. Strategy proposal for INGOTRANS spol., s.r.o. Bachelor thesis. Brno: Mendel University in Brno, 2018. The aim of bachelor thesis is to design a strategy for INGOTRANS spol., s.r.o. com-pany by analysing external and internal environment. The theoretical part of the thesis is based on literature, in which are named and described important defini-tions and methods of strategic management. In the result part is external envi-ronment explored by PESTE analysis and Porter Value Chain. The internal envi-ronment is explored by Marketing Mix 7P. Based on the results of the analyses are threats, opportunities, weaknesses and strengths lined up into EFE and IFE ma-trix. The factors are lined up in SWOT matrix and one of them is chosen to realiza-tion. The selected strategy by the company is economically evaluated.

The aim of the diploma thesis is to formulate proposals and recommendations for a company engaged in the production and sale of herbal teas based on the analysis of environment and market. The thesis consists of a theoretical part which, with the help of study of specialized literature and articles, explains the concepts and methods in the work used and the practical part in which individual analysis are performed. The information obtained from them is processed and final recommendations are proposed based on the SWOT matrix.

The aim of the bachelor thesis is the evaluation of the competitiveness of enter-prise ABC s. r. o. The thesis is divided into two parts. The first part includes an explanation of the concepts of competition, competitiveness, competitive ad-vantage and theory of used analysis. The second part uses individual analysis for enterprise ABC s. r. o. and comparison of the enterprise with the competitors. Based on the findings of analysis and comparisons with competition, are made recommendations how the enterprise could increase its competitiveness.

The primary purpose of this study is to determine internal and external environment of the selected organization. The ability to analyse, understand and describe environment belongs to basic skills of each manager. The thesis is divided into two parts. The literature research gives a detailed description of primary used analyses like PESTLE or SWOT. These analyses including the financial analyses create the required basis but only by using them together not each of them separately. The empirical part of this study is based on application of the mentioned analyses to the chosen company. The interview with one or more managers are used as the source of information. This study is aimed to enhance current status of the company and after evaluation it gives managers opportunities to improve for example supply, sales or internal communication.

Janovská, S., Draft of strategic alternatives for family viticulture. Bachelor thesis. Brno: Mendel University, 2017. The aim of the thesis is to propose strategic alternatives for further development of a small family business on the basis of an analysis of the external and internal environment. Of all the strategies proposed, those that are considered the most appropriate are chosen. The theoretical part consists of specialized literature dealing with the given issue. The results of the chapter deal with the analysis of the external and internal environment. Opportunities, threats, strengths and weaknesses of the business are identified. In conclusion, the SWOT matrix proposes strategic alternatives from which the most suitable are chosen.

The diploma thesis is focused on a composition of the business plan, which serves as a basis for establishing car sharing company. The thesis is consisted of three main parts, part theoretical, methodological and practical. The main purpose of the theoretical-methodological part is to explain the role, importance, structure and recommended process of designing business plans. Theoretical-methodological part also contains description of the tools of situation analysis, which are used in the practical part. The main goal of the thesis is to draw up the business plan of a fictitious company Sdílej auto, s.r.o., which operates on a market with car sharing services. In this part the basic market research was done, including PESTE analysis, Porter's five forces analysis and SWOT analysis, which allows to understand and evaluate the business environment. The practical feasibility of the plan is verified by financial plan.

Žuchová, S. Strategic management of translation and interpretation agency. Diploma thesis. Brno: Mendel University in Brno, 2017. Thesis deals with strategic management of translation and interpretation agency. The main objective of this thesis is to identify the competitive position of the company, which makes possible to design appropriate business strategy. PESTE analysis and Porter´s five forces analysis are used to analyse the external environment. Analysis of the internal environment is done by using the 7Ps marketing mix and financial analysis. The financial indicators are compared with major competitors. Results of analyses are used for formulating strategies using the SPACE matrix and the SWOT matrix. At the end of the thesis the strategy of utilization of subsidies for company development is chosen together with recommendations for its implementation.

Thesis analyses outer and inner environment of a company Hudebnikum s. r. o. The goal of the thesis is a proposal of strategies, which should help the company with it's further development. The basis of the work consists of the analysis of the internal and external environment. On the basis of the obtained facts were designed the strategy for the development of the company. Thesis incorporates theoretical part, where attention is paid to the study of the issue with the help of professional literature and professional articles and part practical, where are carried out the individual analysis of the selected company. The resulting findings are entered into a SWOT matrix and proposed final recommendations. Keywords Outer and inner environment analysis, PESTE analysis, Porter model´s 5 forces framework, Model 7S, Selected indicatorsof financial analysis, BCG analysis, SWOT ana-lysis, Final stratégy

The Diploma thesis deals with a strategic analysis of a company Princ parket s. r. o. A theoretical part of the thesis explains basic concepts and context within the field of a strategic management. In a practical part all previous mentioned methods and procedures are applied for the specific company. A basic starting point for the strategy proposal are external and internal analysis. For the macro-environmental analysis was crucial method of the PESTe analysis. For purposes of the micro-environmental analysis were used sectoral analysis and Porter's Five Forces model. The next step was the internal environment analysis. Based on the previous analyses, the SWOT analysis was established. The result is to propose a qualified strategy for the selected company.

The main aim of the thesis Strategic management of a Production Co-operative is to provide a detailed analysis of the external and internal environment of the Kovona Production Co-operative based in Brno, and the strategic measures, which result from the mentioned analyses. The theoretical part indicates the general methods of strategic analysis with the employment of the chosen methods. In the practical part, the chosen methods were applied on the situation of the production co-operative. Based on the analysis of the external environment, opportunities and threats, which are beneficial or endangering for running the production co-operative which employs handicapped people, are identified. The result of the analysis of the internal environment is the identification of strengths and weaknesses of the production co-operative. The factors of the external and internal environment are evaluated by means of EFE and IFE matrixes. The next part uses chosen tools for the strategy determination: Internal-external matrix and SWOT matrix. Based on the achieved results, there were proposed several strategic alternatives. These strategies should lead to strengthening of the current position of the production co-operative on the market, improvement in its competitiveness by means of more intensive use of promotional tools, implementation of the reorganization of production and the expansion of distribution channels.

This bachelor thesis deals with an analysis of the current situation and the description of the micro and macro environment of the Hotel České Žleby. The practical part presents the analysis of the marketing strategy of the selected hotel.Then both SWOT analysis and PESTE analysis, which are to examine external and internal environment of the hotel, are performed to evaluate its strategy. Finally, the data are interpreted and appropriate innovations for improvement are suggested inorder to increase the revenues of the hotel.

The goal of a bachelor thesis is to propose adequate strategies for company FIT&HARMONY,s.r.o. Bachelor thesis is divided into two parts. Theoretical part offers a theoretical base from management, which is being applied in practical part to a particular company. Practical part consists of an external and internal analysis of the company by which we are supposed to conclude the opportunities and threats that the company faces and also the strengths and weaknesses of the company. To analyze the external environment is being used PESTE analysis and the Porter´s five forces model. Internal environment of a company is being analyzed by the Porter´s value chain. Results of the particular analytic tools are being concluded into a SWOT analysis, which is the main input to propose an adequate strategy to improve a position of a particular company on the market.

Macháč, R. Strategic management of gardening and landscaping company. Diploma thesis. Brno: Mendel University in Brno, 2017. The diploma thesis deals with strategic management of the company and its goal is to create variants of strategy and assess the current state of the company STROMMY COMPANY Ltd. and the market in which it operates. The partial aim is to implement strategic management of the company. To analyse the external environment is used PESTE analysis and Porter´s five force analysis. Internal environment is analyzed using a model 7S, analysis of internal resources and financial analysis. Based on the identification and analysis of key success factors there were used IE matrix and SWOT matrix and were formulated strategic recommendations and actions to implement strategic management.

The submitted diploma thesis deals with the problematics of marketing strategy creation for a particular selected furniture company. The work is divided into theoretical and practical part. The theoretical part defines the basic concepts related to marketing. A history and current trends in the field of marketing strategy creation and marketing in general are also described here. The data are taken from the scientific literature dealing with the given problematics. Information obtained from the theoretical part is used in the practical part of the work. It mainly contains a comprehensive analysis of the enterprise, including SWOT analysis, PEST analysis, and financial analysis. Individual components of the marketing mix are also evaluated here. A setting of marketing objectives especially and a strategy proposal for the company is the subject of the practical part. An emphasis is put on the tools of online marketing primarly. The aim of the work is to create an effective marketing strategy that is beneficial for the company.

This bachelor's thesis focuses on the issue of social engineering and defense against it. Social engineering attacks present significant threat for common citizens and organizations. The Thesis is divided to five main topics. There is social engineering definition, methods, attacks in the Czech Republic, user protection and bank protection. The last section of this thesis is based on strategic analysis of micro enviroment and macro-enviroment.

Burian, J., Recommendations for the Future Development of Vinný sklípek-galerie, s.r.o. Bachelor thesis. Brno, 2017. This bachelor thesis is focused on recommendations for the future development of Vinný sklípek-galerie, s.r.o. The first part of this thesis focuses on theory of strategic management and the processes of strategic management. Furthermore, companys objectives and analysis of the external and internal environment in relation to the specifics of the wine industry. In the practical part compares wineries and gives information about the company. Everything is evaluated using SWOT analysis and conclusion are reviewed current situation and made recommendations for improvement

HABÁŇOVÁ, M. Attractiveness of the branch of financial advice in Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2017. This diploma thesis is focusing on the attractiveness of the branch of financial advice in Czech Republic. The main aim of this thesis is to evaluate the attractiveness of the branch of the financial advice in Czech Republic and to develop a strategy for enterprises considering enter the branch of financial advice. Fulfil the main aim is practised by PESTE analysis and Porters five forces analysis. The results of these methods define attractiveness of the branch. The branch of financial advice in Czech Republic is rather attractive according to results of this thesis.

The main aim of the thesis is to develop appropriate strategy for further development of a concrete company. Basic terminology, approaches for creating strategy, implements and techniques used for implementation are introduced in the introductory part. Furthermore, description of business strategic management includes the strategic analysis as well as implementation and control of the strategy. In the practical part the chosen company is introduced. External, internal and the business environment itself with its internal resources is analyzed by using methods such as PESTE analysis, Porter´s model of 5 powers, marketing mix, 7S model and model of industry life cycle. Remaining subchapters are engaged in the strategy formulation (using the methods IFE, EFE matrix, SPACE analysis and SWOT analysis) also in the specific implementation and the strategy controlling. The thesis is concluded with discussion and suggestions for the mentioned company.

Plan for marketing strategy Georges Sohet & Fils to enter the local market of the Czech Republic. Bachelor thesis. Brno: Mendel University, 2015. The aim of this Bachelor study is to propose a marketing strategy Georges Sohet & Fils to enter the local market of the Czech Republic. The work is divided into two parts. The first part, a literature review, deals with information about marketing in wine making, marketing strategy and marketing market re-search. The second part applies the content of the theoretical part to the selected company. In the conclusion, the results are summarized and proposed the mar-keting strategy to enter the local market of the Czech Republic.

The aim of the thesis is through the analysis of the external and internal envirinment draf strategies for the next progres of company. Of the proposed strategies are economical evaluated the most convenient strategies. Theoretical part is composed of technical literature which is dealing with the topic. In chaptur results are founded by the analysis opportunities, threats, strenghta and weaknesses. By the SWOT matrix are proposed strategies. Selected strategies are economical evaluated according to requirements and needs of the company.

Mládková, Š. Design of appropriate strategy for a building company Kaláb, s.r.o. Bachelor thesis. Brno: Mendel University, 2015. The bachelor thesis is focused on appropriate strategy design for a construction company Kaláb, s.r.o. This thesis is divided into two parts. The first part is a literature research focused on basic terms definition. These terms are practically used in the second part of the thesis. An analysis of external and internal environment was performed to get appropriate strategy evaluation. This was completed by an analysis of Stakeholders. The PESTE and the Porter's five forces analyses were used to assess factors of external environment. Factors of internal environment were as-sessed by situation and financial analysis. Previous analyses identified an opportunities, threats, strengths and weaknesses of the company. The final strategy was designed using the SWOT analysis.

Dania, T., The impacts of the crisis on the construction industry and suggestions of measures for the company Arsstav. Bachelor thesis. Brno: Mendel University, 2014. This bachelor thesis focuses on impacts of the crisis on the construction in-dustry and evaluating the influence of these impacts on financial aspects of select-ed construction company. External, internal and financial analyses are used to identificate impacts, threats and weaknesses. Based on the analyses and consulta-tion with company's management a list of threats and weaknesses with direct im-pacts on the company was drawn up. A summary of threats and weaknesses is used for creating suggestions of measures and recommendations to resolve result-ing situation. Other impacts and threats, which are not mentioned within the list of suggested measures, are proposed in discussion.

The thesis is focused on the effects of the environmental measures of ZSNP,a.s. on internal and external environment. These effects are evaluated in the framework of Corporate Social Responsibility with the special emphasis on environment and sustainability. In Slovakia, there are many environmental problems caused by irresponsible behaviour of the companies, and therefore, legal factors are also taken into consideration from both national and European perspective. The study is mainly based on qualitative research, which found out that environmental measures affected internal and external environment positively and that the public considers the company to be responsible towards society. Numerous participants, such as employees, specialists, inhabitants, city mayor and other stakeholders took part in the research by expressing their opinion and own perception of the issue. The thesis proves that the company behaves in socially responsible way because of its moral believes and confidence. Another finding was that the steps, which were undertaken by ZSNP,a.s. could be considered copybook examples for other companies within CSR concept.

Master's Thesis is dedicated to risk management in company engaged in the production of heating systems. The main goal of this Master's Thesis is the formulation and quantification of suitable recommendations. Through a detailed study of specialized literature and expert articles is explained risk management, the process of risk management, methods of risk identification and risk reduction methods. The acquired knowledge are applied to elaborate the practical part. Risks are identified at the macro environments and analysis of internal and external environments of the company. The probability of occurrence for these risks are determined subsequently for these risks, the size of the intended business impact is determined and the significance of the individual risks are established. Then for each risk is determined recommendations for risk management at Korado a.s.

The topic of this thesis is "Strategic management of a guest-house". The goal is to analyse the external and internal management environment factors of the guest-house and propose suitable strategies. The theoretical part focuses on the definitions and methods that are needed for the practical part. The practical part includes an analysis of the management environ-ment by means of PESTE analysis and marketing mix method. The aim is to suggest concrete strategies and recommendations resulting from the SWOT analysis.

The topic of thesis is "Proposal strategies of manufacturing company" for Lima plus Ltd. The aim of this thesis is to propose strategy for this company, which produces paraffin candles. Based on the external and internal analysis was created strategies via SWOT analysis and Porter's approach to generic strategies.

Krönerová, N. Strategic analysis of automotive branch in the Czech Republic. Diploma the-sis. Brno: Mendel University in Brno, 2015. This diploma thesis is headed to define the strategic recommendation for competitive strength consolidation of supplying companies to automotive makers. For output in the practical background was applied external analysis and competitive force analysis. For examination of branch attractive and for suggestion strategy for these supplying compa-nies was applied EFE, SPACE and GE matrix. For plastic suppliers was recommend aggres-sive strategy with new branch investment and innovation, rising market share, using con-solidations, outsourcing, effective MIS for maintenance or levelling individual "Tier" levels with leader company in the branch.

POLICKY, L. Draft of the strategies for new wine company Stary vrch. Bachelor thesis, Brno: Mendel University in Brno, 2015 This thesis deals with analysis of internal and external environment of the new company Stary vrch, which is concerned with production and sale of wine. The aim of the work is to suggest strategies for 5 years period. In theoretical section are summarized issues of strategies, internal and exter-nal environment. In practical part is characterized company according to key factors principle, external environment according to PESTE analysis and make strategy by SWOT analysis. Result is summary of opportunities, threats, weakness and strength and sug-gestion of strategy.

The aim of the Diploma thesis is in strategic analysis of Agrochem joint-stock company Lanškroun. A high-quality strategy is an essential precondition for successful future of any company. It is the responsibility of any good management to create an adequate strategic analysis, which reflects on the past, takes the present into consideration and which respects the future as well. The basic starting point for a qualified company strategy proposal is a macroenvirons analysis consisting of the political, economic, social, technological and enviromental factors. The next step is a microenvirons analysis which concerns with the customers, suppliers, competition; and the Porter's Five Forces Competition Theory is applied. The last component analysis is the internal enviroment analysis comprising of factors of technical development, marketing factors, production and management production factors, factors of company and occupational resources and financial analysis. Based on the environs analysis, the SWOT analysis was established and a proper strategy for the above mentioned Agrochem joint-stock company Lanškroun suggested.