Návrh marketingové strategie Georges Sohet & Fils pro vstup na lokální trh v ČR

Plan for marketing strategy Georges Sohet & Fils to enter the local market of the Czech Republic. Bachelor thesis. Brno: Mendel University, 2015. The aim of this Bachelor study is to propose a marketing strategy Georges Sohet & Fils to enter the local market of the Czech Republic. The work is divided into two parts. The first part, a literature review, deals with information about marketing in wine making, marketing strategy and marketing market re-search. The second part applies the content of the theoretical part to the selected company. In the conclusion, the results are summarized and proposed the mar-keting strategy to enter the local market of the Czech Republic.