Agrochemicals are compounds that selectively kill or arrest the growth of pests and weeds. They have played a significant role in agricultural production that provided for about 600 million people during the past 50 years. And also, the increasing world population seems to be a major driving force for the need to enhance the output of food production per area (Joseph, 2004). The agrochemical industry has been very successful in developing new herbicides. New chemicals with improved properties, especially providing significantly reduced application rates, and often new modes-of-action have been discovered, developed and launched for diverse crops. This success has positively influenced agriculture as a whole. However, in these days the introduction of new herbicides with either a new mode of action or novel chemical classes has lingered. After launch of sulcotrione, a HPPD herbicide at 1991, any herbicide with new mode-of-action has not been commercialized in Europe, while there were 10 new modes-of-action commercialized between 1970 and 1985 and five new ones between 1986 and 1991 (Schulte, 2004; Ruegg, 2007). Are there still opportunities for new herbicides, and what are the main search targets? Is there still an incentive to invest into herbicide research? Many factors adding complexity are agronomic, structural and technological changes, including the introduction of herbicidetolerant crops, and the high costs of development for new active ingredients, mainly due to increasing regulatory requirements. In the light of increasing weed resistance to widely used herbicides, securing diversity in agronomy as well as weed management is a key to efficient crop production in future. Further problems to be addressed are the expectations regarding weed shifts and/or the occurrence of (new) weed problems, due to the introduction of new weed species by global travel or international transport of goods. Will certain plants profit from climatic changes like global warming? The increase in the global population has already led to an intensification of crop production and this must continue in order to secure world food supply. In order to secure crop yields, chemical solutions for weed management will continue to be the preferable choice for the predictable future because apparent alternatives are not in sight. In order to support this objective, new herbicides, preferably with new modes-of-action, need to be discovered and developed. Until recently, the first step in agrochemical discovery was to take a collection of chemicals, apply each to a small population of representative pests, and assess their efficacy by visual inspection. This approach, sometimes impolitely called ‘spray and pray’, has its strengths