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Minorities in the advertising field have difficulties transcending niche marketing and moving out into mainstreaming marketing due to the stereotyping they experience at the hands of advertising agencies. African-Americans, Hispanic-Americans and other ethnic minorities are considered for work when that work is specifically targeting Blacks or Latinos. They rarely, if ever, get work intended for mainstream marketing. Despite this situation, some minority-owned agencies have broken through the barrier by working with government agencies., Pat Wheeler, a Washington marketing consultant, is often asked to partner with marketing and advertising agencies on projects aimed at minority audiences. 'I'd like to be considered for work based [...]

Three up-and-coming ad shops put D.C. on the map Creativity is alive and well in Washington, but when it comes to advertising, the nation's capital still takes a back seat [...]

Mouncey Ferguson and Assoc. head Mouncey Ferguson was arrested by the Loudoun County Sheriff's Dept. for possessing $70,000 worth of marijuana with the intent to distribute. If convicted, Ferguson could face a maximum prison sentence of 30 years but his sentence may be mitigated by his being a first-time offender. Nonetheless, Mouncey Ferguson's rival advertising agencies are already scrambling to take away some of the company's clients.

Goldberg, Marchesano and Kohlman Inc. (GMK) is threatening to sue former creative director Bill Replogle for violating a contract he signed when he joined the company. Under the contract, Replogle is not allowed to work on current and potential GMK clients. However, Replogle accepted a print advertising job for existing GMK client Fresh Fields. Replogle argued that the Fresh Fields is not covered by the contract since he had worked with the company prior to joining GMK.

RICHMOND, VA: Carter Ryley Thomas PR has created two practice areas: Energy, and RC2, which stands for reputation, change, and culture. Michele Rhudy, group leader and vice president for RC2, [...]

TORONTO: Sears Canada has retired one of Canada's most beloved icons: Eatons, a chain of department stores started in 1856 by Timothy Eaton, an Irish immigrant. Sears bought the chain [...]

What a difference a year makes. For nearly a decade, the Commonwealth of Virginia has been riding a technology tsunami, attracting a wave of dot-com start-ups, venture capitalists, and tieless, [...]

BALTIMORE: Sylvan Learning Systems, a publicly held, franchised educational company, has consolidated its North American PR with Environics Communications for three of its five business units. Baltimore-based Sylvan provides a [...]

VIENNA, VA: Hoping to take the drudgery out of squeezing editorial calendars and information from harried reporters, O'Keeffe & Company (OKC) is compiling the information that it has been gathering [...]

MCLEAN, VA: TMP Integrated Marketing Communications (formerly TMP Stackig) has parted ways with three senior executives, and is forming a new division. Larry Rosenfeld, president, Deborah League, acting VP and [...]

WASHINGTON: The SEC wanted to leave a lasting impression on its target audiences last week, but some PR agencies claim all the commission did was damage the credibility of an [...]

NEW YORK: Hoping to tap into a whole new market, Harlequin Enterprises, the world's largest publisher of romance fiction, is launching a new division: Red Dress Ink. The new book [...]

RICHMOND, VA: TechnoScout, a company that creates advertorials to sell technology gadgets, has hired Carter Ryley Thomas as its first agency of record. The company, a division of Technobrands, represents [...]

BALTIMORE: Yellow Book USA has awarded a multimillion dollar, multiyear PR contract to Trahan, Burden & Charles (TBC). Yellow Book, headquartered in Rockville Center, NY, is the largest publisher of [...]

ANNAPOLIS, MD: Following in the footsteps of many other US states, Maryland is now accepting pitches on its long-awaited contract to 'develop and conduct an aggressive sustained mass media and [...]

Small businesses are faced with the problem of looking for the right marketing agency that will fit their specifications and the amount of money they are willing to spend on the account. One way of handling the problem is to get referrals from members of the community or trusted professionals in the industry. Another is mustering enough diligence to learn about the agency business to know what it is that they are paying for., You have a small, nearly successful business, and you know it is time to get professional marketing advice. Should you go to the biggest agency in town? Will they talk [...]

The Nov. 1996 elections differ from past political exercises in terms of advertising spending by candidates. Local ad agencies have not experienced the usual dramatic increase in political advertising for radio, television and print media. Political consultants, it seems, have used technological advances to produce commercials in-house instead of giving the job to advertising production companies.

A survey conducted by national ad agency placement company Portfolio revealed that the salaries paid by Washington, D.C.-based advertising agencies are higher than those paid in other states. Local salaries are higher than in Philadelphia, Atlanta and Detroit. However, local pay in Los Angeles and New York is higher as compared to the D.C. area. The survey also found out a high degree of correlation between technical skills and the pay received.

The advertising, marketing and public relations sector enjoyed strong growth throughout 1995, with most Washington, DC-area agencies reporting a level of business activity similar to that seen during the 1980s boom years. The biggest winner in 1995 was Alexandria, VA-based Kershner and Company Inc., which garnered several high-profile accounts, including Metro and the Special Olympics.

Richmond-based Virginia Commonwealth University has started to offer a two-year graduate course in advertising that provides students a unique atmosphere that simulates actual agency environment. Thus, students use classrooms that look like agency conference rooms that are equipped with sophisticated database software and wired with fiber optic technology.

Two advertising agencies in Northern Virginia and three in Richmond, VA, are bidding for the account for the Virginia Baseball Club Inc. The club seeks to entice major league baseball to the Washington metropolitan area. The advertising contract includes selling tickets and scouting for sponsorships. Northern Virginia's E. James White and Williams Whittle as well as Arnold Finnegan Martin, The Martin Agency and Siddall, Matus & Coughter will soon be making presentations to win the account, reported to be worth $3 million.

Top executives of Bozell Worldwide's Washington, D.C. branch are reportedly planning to acquire the local office and operate it independently. Officials said to be plotting the buyout are Bozell's General Manager Doug Loflin, creative director David Marinaccio and a third party. Meanwhile, Old City Group (OCG) founder Therese Seidel is opening a new advertising agency in Nov. 1995, New City Group. Seidel has sold OCG to Marriner Marketing.

Industry observers have noted how business has boomed for many Washington, DC-area public relations firms over the past months. Business activity has intensified to the point that some are even comparing it to the situation in the late 1980s. Analysts are upbeat about the industry's prospects and they predict that this trend will continue for some time in the near future.

The growing power of women in making buying decisions has created a radical shift in advertising. Advertisers are now making gender-neutral advertisements which may be targeted at both men and women. This is due to the awareness that women now have more disposable income and can afford high-end items. The new advertisements are refreshing because they reflect parity between the two sexes., EDITOR'S ADVISORY: A federal judge in New Orleans today turned down an attempt by plaintiffs to certify a class action on their entire lawsuit against tobacco companies but did certify [...]

Focuses on the marketing efforts of minority-owned advertising agencies in the Washington Region. Focus of niche marketing efforts; Challenges in marketing to minority communities; Views of advertisers on minority-owned agencies; Mass marketing of minority-owned agencies.

Presents news items concerning advertising and marketing firms in the Washington, D.C. area. Includes the merger of Bozell/Eskew Advertising with Stevens McQueeny Winning Strategies; College graduates' competing for jobs in advertising agencies; Tips on job hunting.

Reports that Medicus Group International has acquired InterScience Communications. Transfer of Medicus public relations division into InterScience; Appointment of Ken Rabin as Interscience chairman.

Reports on developments in the advertising and marketing sector of Washington D.C. Image campaign of the Advertising Club of Metropolitan Washington; American Society of Civil Engineer's hiring of Eisner, Petrou & Associates to handle its public-affairs needs; Key executive appointments in the Capitol Group.

Reports on developments in the Washington, D.C. advertising business as of December 1994. Merger of Kaufman Public Relations and Dorf & Stanton/Washington; Acquisition of Washington International Group by the Jefferson Group; Appointment of Deborah Hohlt as director of communications at the Blue Cross and Blue Shield of the National Capital Area.

Reports that a Washington D.C. Superior Court jury has awarded compensatory and punitive damages to the former director of public affairs for Kaiser Foundation Health Plan of the Mid-Atlantic States Stephanie Strass. Background of the case; Kaiser's plan to appeal the decision; Resolution of the issues of the case.

Offers information on the World Wide Web site to be launched for Washington, D.C.'s advertising community.

Presents news briefs on advertising and marketing in Washington, D.C. as of February 27, 1998. Includes Aluminum Association's search for public relations agencies to promote the aluminum beverage can; Appointment of George Shelton as director of media and communications by the Puerto Rico Federal Affairs Administration; Roster of new clients won by Aker Partners.

Reports on developments in advertising, marketing and public relations in the Washington Metropolitan Area as of February 20, 1998. Includes three agencies' pursuit of the Virginia Baseball Stadium Authority's public relations contract; Geddings Communications' development of an action plan for the National Coalition to Promote Physical Activity.

Presents advertising- and marketing-related news items in the Washington region for the week February 13-19, 1998. Includes Ford car dealers' ad agency search; Hisaoka Public Relations' role in helping Cities reopen as a French restaurant; Holding of the Addy awards for the advertising industry.

Presents news relevant to advertising and marketing in the metropolitan area of Washington D.C. for the week of January 16, 1998. Includes the search for a new president at Goldberg.Marchesano.Partners advertising firm; Retention of Bomstein Agency by MedOptions Inc. to develop advertising and a Web site; Predictions for the area's advertising industry by Karen Kennedy of KSK Communications.

Reports on developments pertinent to advertising and marketing in the Washington, D.C. area as of February 12, 1998. Includes the Bomstein Agency's radio and transit advertising initiative for Money Tree Fund; Ogilvy Adams & Rinehart's shift to the name Ogilvy Public Relations Worldwide; Appointment of Mark L. Gerchick as senior vice president at the public affairs firm Apco Associates.

Focuses on developments related to advertising and mass media in and around Washington Metropolitan Area, current as of January 30, 1998. Includes General Dynamics Corp.'s plan to consolidate its many advertising accounts with one agency; Impromptu reunion of Henry J. Kaufman & Associates staffers.

Presents news items related to advertising and marketing in the Washington Metropolitan Area as of January 23, 1998. Includes prospects for advertising charges by CBS Corp. for its coverage of the National Football League; Forecast on marketing developments for 1998; Promotion of Karl Ely to advertising director and associate publisher of the American Society of Association Executive's magazine.

Reports on developments in the marketing and advertising industry in Washington, D.C. for the week ended January 15, 1998. Plea of guilt by advertising executive Mouncey Ferguson to growing marijuana in his backyard; Retention of advertising account of the National Guard by Laughlin, Marinaccio and Owen; Appointment of Kershner & Co. as advertising agent for the Volunteers of America.

Presents developments in advertising and marketing in the Washington Metropolitan Area for the week of January 2-8, 1998. Projected increase in billings in the advertising industry; Washington's involvement in a nationwide anti-drug advertising campaign; Barranca and Associates' contracts from the US General Services Administration to provide marketing consulting, copywriting and editing services.

Reports on developments related to advertising and marketing in the Washington Metropolitan Area as of December 26, 1997. Includes D.C. Lottery's search for an advertising agency; Pending advertising accounts of the Washington Convention Center and the National Guard; Significant mergers in the industries.

Reports on developments related to advertising and marketing in Washington, D.C. as of December 25, 1997. Includes partnership of Demaine-Vickers and Kamber Group; Partnership of Goldberg.Marchesano.Partners and Interactive Development Corp.; Italianni's plan to open a restaurant.

Presents various news related to advertising and marketing industry in Washington, District of Columbia (D.C.). Public Relations Society of America's (PRSA) chapter in Washington; Advertising account of Washington D.C. Lottery account; Publication of Coalition for Advertising Supported Information.

Presents news updates regarding advertising and marketing in the United States. Why the National Guard is moving closer to choosing an advertising agency; Annual review of the National Blue Cross/Blue Shield Federal Employee Program; Entries for the Addy awards.