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EPB general manager: Sell luxuries as necessities.
- Source :
- Washington Business Journal; 02/06/98, Vol. 16 Issue 40, p19, 3/8p, 1 Black and White Photograph
- Publication Year :
- 1998
-
Abstract
- Reports on developments pertinent to advertising and marketing in the Washington, D.C. area as of February 12, 1998. Includes the Bomstein Agency's radio and transit advertising initiative for Money Tree Fund; Ogilvy Adams & Rinehart's shift to the name Ogilvy Public Relations Worldwide; Appointment of Mark L. Gerchick as senior vice president at the public affairs firm Apco Associates.
Details
- Language :
- English
- ISSN :
- 07373147
- Volume :
- 16
- Issue :
- 40
- Database :
- Supplemental Index
- Journal :
- Washington Business Journal
- Publication Type :
- Periodical
- Accession number :
- 244103