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EPB general manager: Sell luxuries as necessities.

Authors :
Rabin, Phil
Myles, Carolyn
Source :
Washington Business Journal; 02/06/98, Vol. 16 Issue 40, p19, 3/8p, 1 Black and White Photograph
Publication Year :
1998

Abstract

Reports on developments pertinent to advertising and marketing in the Washington, D.C. area as of February 12, 1998. Includes the Bomstein Agency's radio and transit advertising initiative for Money Tree Fund; Ogilvy Adams & Rinehart's shift to the name Ogilvy Public Relations Worldwide; Appointment of Mark L. Gerchick as senior vice president at the public affairs firm Apco Associates.

Details

Language :
English
ISSN :
07373147
Volume :
16
Issue :
40
Database :
Supplemental Index
Journal :
Washington Business Journal
Publication Type :
Periodical
Accession number :
244103