1. Embracing the new terrain
- Author
-
Arnold, Matthew
- Subjects
Eli Lilly and Co. ,Pharmaceutical industry ,Business ,Health care industry ,Antistax (Medication) ,Buscopan (Medication) ,Mucosolvan (Medication) ,Micardis (Medication) ,Dulcolax (Medication) ,Bisolvon (Medication) ,Tradjenta (Medication) ,Pradaxa (Medication) ,Twynsta (Medication) ,Spiriva (Medication) - Abstract
Boehringer Ingelheim: 126 years old. Privately owned. German. Should be a fusty, conservative sort of company, content to play it safe and leave the innovation to its publicly traded peers, [...]
- Published
- 2012