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Start Over
Embracing the new terrain
- Source :
- Medical Marketing & Media. January 1, 2012, Vol. 47 Issue 1, p34, 3 p.
- Publication Year :
- 2012
-
Abstract
- Boehringer Ingelheim: 126 years old. Privately owned. German. Should be a fusty, conservative sort of company, content to play it safe and leave the innovation to its publicly traded peers, [...]
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 47
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.278277274