1. Letters to the Editor.
- Author
-
Lundborg, Louis B., Marshall, T. A., Molloy, E. L., Marzke, Oscar T., Shoupp, William E., Czarnecki, R. C., Baxter Jr., John L., Roth, Steve, and Ewing, Edward G.
- Subjects
LETTERS to the editor ,CONSUMERS ,MARKETING ,CHAIN stores ,INVESTMENTS - Abstract
Several letters to the editor are presented in response to articles in previous issues including "Marketers Fiddle While Consumers Burn," by E. B. Weiss in the July-August 1968 issue, "Investment Norms in Chain Store Expansion," by Howard L. Green in the July-August 1968 issue, and "Long-Range Technical Planning," by Laurence D. McGlauchlin in the July-August 1968 issue.
- Published
- 1968