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Letters to the Editor.
- Source :
- Harvard Business Review; Nov/Dec68, Vol. 46 Issue 6, p32, 14p
- Publication Year :
- 1968
-
Abstract
- Several letters to the editor are presented in response to articles in previous issues including "Marketers Fiddle While Consumers Burn," by E. B. Weiss in the July-August 1968 issue, "Investment Norms in Chain Store Expansion," by Howard L. Green in the July-August 1968 issue, and "Long-Range Technical Planning," by Laurence D. McGlauchlin in the July-August 1968 issue.
- Subjects :
- LETTERS to the editor
CONSUMERS
MARKETING
CHAIN stores
INVESTMENTS
Subjects
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 46
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- Harvard Business Review
- Publication Type :
- Periodical
- Accession number :
- 3866689