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El artículo examina la franquicia como modo de expansión internacional. Mediante la revisión de la literatura de impacto se analiza la adopción de un tipo de franquicia específico de acuerdo con el control ejercido por el franquiciador. En concreto, siguiendo la metodología del estudio de caso, se estudia la viabilidad comercial de la apertura de una franquicia de 100 Montaditos en Argentina, habida cuenta de esta oportunidad. Se concluye que se trata de un modelo de negocio innovador cuyos activos tangibles e intangibles brindan la solidez necesaria para que el proyecto pueda salir adelante. Asimismo, las condiciones y características del mercado gastronómico argentino suponen un segmento potencial de interés. Dado lo anterior, se sugiere la franquicia maestra para esta expansión.

In today's increasingly competitive and dynamic business environment, the ability to adapt and innovate is the key to long-term success. In this context, well-defined business models not only function as compasses for companies or ventures toward profitability, but they are also tools that allow them to face the complexities of the market. Although frameworks have been proposed to guide the construction of these models, such as the traditional Canvas, a gap has been found in the scientific literature about the integration of this Canvas with industry-specific tools. This lack of integration can limit the effectiveness of business strategies and hinder the ability of companies to make the most of their potential. For this reason, the purpose of this study is to address this gap by adapting a method that allows a deep integration between a tool of the sector, in this case, the various stages of the industrial value chain with the blocks of the traditional Canvas model. To this end, the cross-analysis method was adapted, which eased the generation of a practical guide for the creation of business models that not only consider the intrinsic characteristics of the business but also the particularities of the industry in which they use. This guidance was applied to a venture focused on the commercialization of bio packaging made from cocoa waste and the results revealed key symbiotic relationships between the value proposition and all links in the industrial value chain, as well as the tactical integration of strategic collaborations at multiple stages of the value chain to ensure the operational viability of the business. It was also found that this integration can offer valuable insights for strategic planning and business strategy formulation. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

El presente documento detalla los resultados del proyecto de investigación Importancia de la aplicación de modelos de negocio en la administración efectiva de las unidades productivas agropecuarias circundantes al corregimiento de Santiago Pérez en el municipio de Ataco- Tolima. Se enfoca principalmente en los resultados del segundo objetivo de la investigación: Diagnosticar los modelos de negocio aplicados en la administración de las unidades productivas agropecuarias participantes en el proyecto. El estudio aplica el tipo de metodología cualitativa y un enfoque de investigación descriptivo exploratorio con una muestra de 25 personas que están vinculadas a unidades productivas circundantes al corregimiento de Santiago Pérez en el Municipio de Ataco Tolima. Se utiliza SPSS para detallar los resultados de estadísticos descriptivos y las tablas de frecuencia. Como resultados se puede apreciar que la mayoría de los participantes entienden la importancia y los beneficios de la aplicación correcta de un modelo de negocio.

Copyright of Brazilian Journal of Production Engineering / Revista Brasileira de Engenharia de Produção is the property of Brazilian Journal of Production Engineering and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Branded content in its informative modality is based on publications that imitate the style and character of editorial content, trying to make its sponsored status go unnoticed by the audience. This research aims to analyse the journalistic quality of these publications through two specific objectives. Firstly, a qualitative methodological proposal is developed to evaluate these sponsored contents. This index considers ten fundamental criteria of journalistic quality and assigns a rating (<10) on a four-level scale (poor, minimal, good and excellent). Secondly, the index is applied to a sample of items published during one month (N=372) in six of the main Spanish digital media. The results reveal minimal standards in informative branded content. Only one of the six analysed media meets the standards of good quality, with a rating of 6.8, while the rest show poor levels of journalistic rigour. Four of the media do not even achieve an overall rating of five out of ten. From a journalistic point of view, informative branded content is concerned with the selection of topics of interest to the public and with the journalistic roles of service and social journalism. However, the sources are few, linked to the sponsoring company, and often unsuitable for addressing the topic. The close link between the content and the brand highlights the risk that branded content poses in guaranteeing the distance between editorial and commercial content. The financial salvation attributed to this advertising becomes, paradoxically, a threat to the legitimacy and independence of journalistic enterprises. [ABSTRACT FROM AUTHOR]

El sistema jurídico colombiano reconoce actualmente la diversidad cultural, desde una perspectiva constitucional que busca garantizar los saberes ancestrales de las comunidades indígenas. Sin embargo, parte de la comunidad indígena Zenú, ubicada en Montes de María del Departamento de Bolívar en Colombia, considera que existe un riesgo de perder su legado cultural en el contexto actual. Por lo tanto, se constituyó la Asociación de Mujeres Indígenas Zenú para que desde el trabajo artesanal se establezca una estrategia para preservar sus saberes ancestrales. Este artículo contextualiza la estrategia, sistematiza su implementación y propone posibilidades de fortalecimiento desde una perspectiva interdisciplinaria. Para tales efectos se emplea un enfoque de investigación sociocrítico, con métodos de investigación cualitativa aplicados a trabajo de campo.

In the period 2006-2018, just over 6 000 km of gas pipelines were installed in Mexico to form a gas-electricity chain, using private investment attracted by a business model based on the extraction of public resources. Successive neoliberal governments hastily promoted, without planning criteria or risk minimization, a large market for private companies that provided natural gas transportation services for electricity generation, resulting in an overcapacity whose budgetary dimensions and costly flaws have been evidenced by the State's public documentation. This article provides an interpretation of the extractivist-based privatization process in the Mexican natural gas sector and details the mechanisms of the business model of the well-known Energy Reform. [ABSTRACT FROM AUTHOR]

Copyright of Management international / International Management / Gestiòn Internacional is the property of Management International and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Management international / International Management / Gestiòn Internacional is the property of Management International and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Administração: Ensino e Pesquisa is the property of Administracao: Ensino e Pesquisa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Actualidad Economica (0327585X) is the property of Instituto de Economia y Finanzas de la Facultad de Ciencias Economicas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

El objetivo de este estudio fue identificar la pertinencia de un modelo de negocio para la comercialización de productos agropecuarios por medio de comercio electrónico a través de la utilización de una plataforma digital (app), como una alternativa a los esquemas tradicionales mayoristas, a fin de reducir la intermediación y generar mayores beneficios económicos a los productores en 3 municipios de la región norte del Estado de Guerrero. Se diseñó un muestreo no probabilístico, designado por cuotas y empleando el método denominado “bola de nieve”, en donde se pidió a los actores identificados, su apoyo para dispersar la encuesta entre sus compañeros participantes en la oferta y demanda de productos del sector agropecuario. Los resultados mostraron que, preponderantemente, tanto productores como consumidores, consideran importante y muestran interés para la utilización de plataformas digitales (App) para la comercialización y acceso a productos agropecuarios.

El trabajo se centra en analizar los modelos de negocio en el sector de la construcción, específicamente en empresas de hormigón premezclado. Se observa que algunas empresas, especialmente las más pequeñas, no determinan todos los componentes del modelo Canvas, lo que sugiere una oportunidad de mejora en la prestación de bienes y servicios. El objetivo es proponer un modelo de negocio innovador basado en el modelo Canvas para pequeñas empresas de hormigón y emprendimientos en general, con el propósito de mejorar los procesos y competir en el mercado. El estudio se basa en la literatura que destaca la importancia de los modelos de negocio en el desarrollo de procesos y productos nuevos, y cómo estos modelos contribuyen al mejoramiento de la cadena de valor del negocio. La investigación tiene como objetivo analizar casos de estudio de empresas de éxito para proponer modelos de negocio de referencia que impulsen la innovación en las pequeñas empresas de hormigón.

Copyright of Culturas: Revista de Gestion Cultural is the property of Universidad Politecnica de Valencia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Brazilian Business Law Journal / Administração de Empresas em Revista is the property of Administracao de Empresas em Revista and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Cerveza Pamplona Artesanal es un emprendimiento de cerveza artesanal, nacido como modelo de negocio familiar hace ocho años en Cúcuta, Colombia. Desde hace cuatro años, comenzó su formalización empresarial, con el establecimiento de su planta de producción, en Pamplona. A la fecha, ha realizado diversas estrategias para comercializar sus productos, pero busca ampliar y posicionar su marca en otros mercados. Así pues, el caso tiene el objetivo de dar elementos suficientes para que el lector pueda determinar las fortalezas, debilidades, amenazas y oportunidades con las que la empresa cuenta, de modo que puedan sugerirse estrategias mercadológicas que permitirán que la empresa alcance su objetivo de posicionarse en el mercado local, regional y nacional.

The demands of the world economy and the health contingency caused by the COVID-19 virus have led to the creation of more innovative business models to meet the needs of society and the demands of a more competitive market, where companies they have been forced to seek their continuity. The study analyzes the philosophy of Corporate Social Responsibility (CSR), within the framework of the Sustainable Development Goals (SDG) of the 2030 Agenda. In Mexico, in this sense, it has established alliances with the public and private sectors, where companies they participate in certifications for the CSR badge, which is evaluated based on the SDGs, but due to various factors they cannot maintain the badge for a long time. For this reason, the design of an inclusive Business Model based on the objective regarding economic impact is proposed in this research, which focuses on industry, innovation and infrastructure, the reduction of inequalities, consumption and responsible production, decent work and economic growth decoupled from environmental degradation. That is why the objective of the research is focused on determining the factors to achieve the premises of the 2030 Agenda through CSR. This research was carried out in the State of Sinaloa, Mexico, considering 326 certified companies from the agricultural, commercial and service sector, analyzing internal factors and problems, primarily highlighting the disarticulation of the strategy with the principles and dimensions of CSR: ethics, quality of life, environment and community, under this premise the research was focused with a qualitative approach. The level of the research was exploratory, thus opening the way to deepen the subject in future research, in the data collection the survey, interview and in-situ observation were applied. The results express that companies have multiple problems that must be solved by improving the mechanisms and culture of CSR, and must be assumed by the staff and the owners, proposing a model as an alternative to evaluate the economic, social and environmental situation. Environment in the short and long term, provide recommendations and restructure strategies to improve their actions and allow them to be active agents in fulfilling the SDGs in the new context for the development of their regions. [ABSTRACT FROM AUTHOR]

The Sharing Economy has revolutionized the conception of access and ownership of goods and services, growing at an unprecedented rate over time and across different industries. Given its unique characteristics, it is not possible to analyze these platforms with traditional internationalization theories, so this article offers an alternative to predict which countries may be more attractive for the internationalization of platforms using the Robinson Country Intelligence Index, considering variables such as market access, social conditions, or environmental sustainability. [ABSTRACT FROM AUTHOR]

Purpose: This article aims to analyze the corporate social responsibility and innovation initiatives of five Multinational Companies (MNCs) established in Mexico. Methodological design: The methodology employed involved field visits in 2021 and 2022 to the areas where these MNCs implemented their projects, as well as the compilation of secondary sources. In addition, 21 qualitative interviews were conducted with individuals responsible for these initiatives, stakeholders, and beneficiaries. The data were systematized with Atlas.ti through the creation of codes and indexes to analyze the practices that distinguish corporate social responsibility from social innovation, the scaling processes, and their proximity conditions. Results: Results suggest that three initiatives fall under corporate social responsibility since they are not aligned with the MNCs business model, while one initiative fully falls within the scope of social innovation due to direct alignment; another one exhibits indirect alignment. Research limitations: A limitation of the study is that only 5 MNCs were examined over a two year period, thus lacking a longitudinal approach that would allow corroborating the processes of evolution regarding social responsibility and innovation. Findings: The main finding is that corporate social innovation does not necessarily entail direct alignment with the MNC’s business model; It can also be indirect. Further, a responsibility initiative could evolve into social innovation. [ABSTRACT FROM AUTHOR]

This article aims to survey the main providers of on-demand audiovisual digital services (OTT) in Argentina. For this reason, they are systematized and classified based on a series of variables specific to the political economy of communication and culture: corporate structure, content offerings, reach, and business model. ^e analysis is complemented by the historical evolution of the audiovisual market in the country linked to these players, as well as an examination of regulatory policies in the sector. Finally, the conclusions review the profile of audiovisual OTT platforms and the future strategies of these companies to thrive in a concentrated and dynamic market. Among the findings, it stands out that a large portion of the surveyed operators offer generalist content, and the central business model is SVoD (Subscription Video on Demand), through a monthly and/or annual fee. Keywords: audiovisual OTT services, corporate structure, type of offering, business model, Argentina. [ABSTRACT FROM AUTHOR]

Copyright of REGEPE Entrepreneurship & Small Business Journal is the property of Revista de Empreendedorismo e Gestao de Pequenas Empresas (REGEPE) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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Copyright of Small Business International Review is the property of Asociacion Espanola de Contabilidad y Administracion de Empresas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of International Entrepreneurship is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Management international / International Management / Gestiòn Internacional is the property of Management International and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

La irrupción de la pandemia supuso la ralentización de casi todas las actividades productivas en el mundo, debido a medidas de aislamiento y confinamiento dictaminadas por autoridades de los países, de manera que el contacto entre ofertantes y demandantes se vio limitado. Esta investigación tiene como objetivo analizar los efectos inmediatos del COVID-19 en el sector del comercio autónomo y el turismo de la ciudad de Portoviejo-Ecuador. La investigación fue de alcance exploratorio, documental y de campo, diseño no experimental-transversal y de enfoque cuantitativo. Se aplicaron encuestas a una muestra de 157 comerciantes, a 747 consumidores de bienes y servicios y 113 prestadores operadores de turismo. Los resultados muestran que, por la pandemia, los comerciantes autónomos y los operadores turísticos dejaron de percibir ingresos debido a cambios en los hábitos de consumo de sus clientes y por medidas sanitarias de confinamiento, empeorando la situación la falta de créditos e inadecuados sistemas de comercialización de productos y servicios. Se concluye que los comercios y operadores turísticos que utilizaron tecnologías de la información para la comercialización de bienes o servicios lograron mantener cierta estabilidad durante el confinamiento, lo que a corto y mediano plazo puede contribuir a cambiar los hábitos del consumidor.

Copyright of Human Review is the property of Eagora Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Netflix lost 1,170,000 subscribers and tens of millions of dollars in the stock market in the first half of 2022, when it expected an increase of 2.5 million subscribers in the first quarter of the year and a plunge of two million in the second half. This stock market debacle has led the company to adapt its business model by scheduling the launch of a cheaper subscription with digital advertising with Microsoft, with which it hopes to recover one million subscribers between July and September 2022. This article looks at the advertising alternatives Netflix can use. [ABSTRACT FROM AUTHOR]

The study sought to analyze the influence of the adoption of innovation practices oriented towards sustainability in the modification of the business model of industrial companies. The research scope was comprised of 104 companies. For data analysis, the multiple linear regression technique was used, through the method of ordinary least squares. It is evident that all variables related to innovation practices oriented towards sustainability have moderate to high intensity rates. Furthermore, it was possible to identify variables which help companies modify their business models in order to adopt decisions in favor of sustainability. [ABSTRACT FROM AUTHOR]

Copyright of Intercontinental Journal of Sport Management / Revista Intercontinental de Gestão Desportiva is the property of Revista Intercontinental de Gestao Desportiva and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Brazilian Journalism Research is the property of Sur le journalisme, About journalism, Sobre jornalismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

RESUMO – Investiga-se como arranjos jornalísticos que se autodefinem empreendedores trabalham os elementos proposta de valor, fontes de receita e relacionamento com clientes em seus modelos de negócio e o quanto isso reflete em sua sustentabilidade financeira. Como método desta pesquisa quali-quantitativa de natureza exploratória, categorizou-se em ativas e encerradas/inativas as iniciativas presentes no Mapa do Jornalismo Independente, da Agência Pública. Dentro das ativas, realizou-se triagem para verificar quais destas eram de fato jornalísticas. Para coleta de dados, foi aplicado questionário, com conjunto de perguntas organizado a partir do referencial teórico proposto por Osterwalder e Pigneur (2011); Skaggs e Youndt (2003); Amit e Zott (2001); Benvenido (2018); Figaro (2018). Como resultados, percebeu-se relação direta entre sustentabilidade e dedicação dos profissionais à rentabilização do projeto e ao relacionamento com o público. Além disso, todos os investigados responderam que investem em estratégias de eficiência e inovação para criação de valor junto à audiência. ABSTRACT – This article investigates how journalistic arrangements that define themselves as entrepreneurs work on the elements of value proposition, sources of revenue and customer relationships in their business models and how much this reflects on their financial sustainability. As a method of this qualitative-quantitative exploratory research, the initiatives present in the Map of Independent Journalism, by Agência Pública, were categorized into active and closed/inactive. Within the active ones, a screening was carried out to verify which of these were in fact journalistic. For data collection, a questionnaire was applied, with a set of questions organized from the theoretical framework proposed by Osterwalder and Pigneur (2011); Skaggs and Youngt (2003); Amit and Zott (2001); Benvenido (2018); Figaro (2018). As a result, there was a direct relationship between sustainability and dedication of professionals to the profitability of the project and the relationship with the public. In addition, all respondents answered that they invest in efficiency and innovation strategies to create value for the audience. RESUMEN – Investiga cómo los proyectos periodísticos que se definen a sí mismos como emprendedores trabajan sobre los elementos de la propuesta de valor, las fuentes de ingresos y las relaciones con los clientes en sus modelos de negocio y cuánto se refleja esto en su sostenibilidad financiera. Como método de esta investigación exploratoria cualitativa-cuantitativa, las iniciativas presentes en el Mapa del Periodismo Independiente, de Agência Pública, fueron categorizadas en activas y cerradas/inactivas. Dentro de los activos, se realizó un tamizaje para verificar cuáles de estos eran en realidad periodísticos. Para la recolección de datos se aplicó un cuestionario, con un conjunto de preguntas organizadas a partir del marco teórico propuesto por Osterwalder y Pigneur (2011); Skaggs y Youngt (2003); Amit y Zott (2001); Benvenido (2018); Fígaro (2018). Como resultado, hubo una relación directa entre la sostenibilidad y la dedicación de los profesionales a la rentabilidad del proyecto y la relación con el público. Además, todos los encuestados respondieron que invierten en estrategias de eficiencia e innovación para crear valor para la audiencia.

Copyright of Revue Internationale PME is the property of Institue de Recherche sur les PME and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue Internationale PME is the property of Institue de Recherche sur les PME and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

El presente artículo permite describir el impacto cada vez más grande que tiene el llamado “cuarto sector” dentro de la sociedad salvadoreña. El emprendimiento social surge a partir de las falencias que ostentan los sectores tradicionales como el privado, cuyo fin principal es el ánimo de lucro, dejando a un lado la resolución de problemáticas sociales, y el sector sin fines de lucro que, a pesar de contribuir al desarrollo de objetivos sociales, medioambientales y benéficos, muchas veces carece de un sentido de sostenibilidad a mediano y largo plazo. Los emprendimientos sociales buscan tomar lo mejor de ambos sectores, por un lado, buscan lograr un impacto benéfico a la sociedad como lo hacen las organizaciones de la sociedad civil y fundaciones, y por otro lado toman el modelo de negocio y estructura de muchas empresas exitosas para asegurar la autogestión sin depender del financiamiento de terceros. En el presente trabajo se identificarán cuáles son los incentivos o impedimentos que presentan las políticas nacionales para la conformación de nuevas iniciativas de emprendimiento social, para tal fin, se tomara como base la Política Nacional de Emprendimiento promulgada por la Comisión Nacional de la Micro y Pequeña Empresa en 2014. Por la falta de bibliografía de este tema a nivel nacional, se ha optado por realizar un sondeo exploratorio, analizando los ámbitos públicos, privado / no gubernamental y directamente la opinión de emprendedores sociales. El presente articulo se basa en la primicia que el emprendimiento social representa una alternativa viable y sostenible para luchar contra el asistencialismo que muchas veces conlleva la ejecución de proyectos de impacto social tradicionales.