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This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Create effective Web sites and content: Six utterly crucial points you must know before you start! Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills–and planning–that creates great sites. On the Web, good writing reflects how people use sites: They're viewers or users–not readers.

This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Simple, quick, foolproof ways to supercharge every email you write--and all your other business writing, too! “Kill the passive and commit to action”: You've probably heard this before, and it's true. Cut inactive verbs and you'll liven up your writing enormously. What's inactive? It's easiest to show you: “The road was crossed by the chicken.” Think no one would say this? Here are everyday examples of business language that contain the same weakness....

This is the eBook version of the printed book. This Element is an excerpt from T he Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Decide what to say, why you're saying it, and how to say it--so you get the best results, every time! Everything you write reflects you. E-mails are often kicked upstairs, and as some politicians and business leaders have learned the hard way, they're indelible. Even in the digital age, you need to plan--and here's a step-by-step system that works for just about anything you write.

This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. When to write a letter, not an e-mail--and how to make sure that letter does the job! Even in the digital age, businesspeople use letters for building client relations, proposals, references, invitations, and other formal occasions of the business world. In each case, the step-by-step process will focus your thinking so you come up with the right presentation. To achieve your goal, consciously decide when you are writing a letter and think it through as a letter.

This is the eBook version of the printed book. This Element is an excerpt from T he Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Your communications have more goals than you realize: articulate them all, so you can achieve them all! Suppose you're reporting on the results of an extended project you supervised. Your basic goal is to inform and document. But that's only part of the agenda. As in many situations, you want to accomplish much more. When you articulate all your goals, you can think about your content choice--and content is always the heart of effective writing.

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Why interviewing is one of the most important skills you'll ever learn--and how to become a better interviewer, fast! Do you ever need to draw information from in-house specialists or outside experts? Is networking valuable to you? Do you lead teams? Collaborate with other departments, clients, or suppliers? Do you need to negotiate or sell more effectively? Interviewing techniques help with all of these. Here are some strategies....

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to make sure your PowerPoint presentations ignite people--instead of sedating them! The speaker strides to the podium...turns down the lights...presses Advance...and slide by slide, his speech splashes across the screen so everyone can stare at the written words and hear an oral version at the same time. Later you get a handout that's identical to the slides. A multisensory experience? No, just a boring one.

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Crafting e-newsletters that work: quick guidelines for getting started, and getting results. Effective e-newsletters can be very productive for a business, department, or even an individual. They build relationships, keep clients connected, serve as a superb selling tool for new clients, and help focus your branding and marketing. But they must have substance and be simple, direct, concise, readable, and jargon-free. Here are some general guidelines....

This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to plan and write powerfully effective business Tweets (and other super-short messages). Increasingly, large organizations are finding an active Twitter “presence” essential to branding and customer interface. If you're an entrepreneur, a professional, or a consultant, Twitter can be great for your purposes, too. But super-speeding the delivery system does not mean you should short-shrift the writing process. On the contrary: Look at texting and tweeting as the ultimate self-edit–a sort of final writing exam.

This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to write reports that people actually read—and then act upon! Feel buried by requests for reports? You're not alone. With fewer face-to-face meetings and so many collaborations to manage, report writing has become an even more important skill. A successful report is easy to define: It's read and results in action. Write to be read. Here's how….