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Good corporate writing: why it matters, and what to do; poor corporate writing--in press releases, ads, brochures, web sites and more-is costing companies credibility and revenues. Here's how to put the focus back on clear communication
- Source :
- Communication World. July-August, 2005, Vol. 22 Issue 4, p30, 4 p.
- Publication Year :
- 2005
-
Abstract
- Can good writing be tied to the corporate bottom line? We conducted a totally unscientific survey, tapping IABC colleagues, WorldWIT (Women in Technology) and other networks for insights into the [...]
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 22
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- edsgcl.133676086