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In What Were They Thinking? Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies product development consultant Robert McMath reveals why some products succeed while others fail miserably. [...]

New product proliferation in 1994 has set records, and continues at an accelerated pace. As stock keeping unit (SKU) totals were running, more than 21,262 new items and brand extensions [...]

China's Long March to Free Markets Just beneath the surface of the discredited Communist leadership, a new mood stirs. China, its nascent marketers say, cannot develop without Western help. NOTES [...]

Since the dawn of mass marketing, a key element of a brand's image of quality has been wrapped up in its packaging. Often, the container conveys as much about the [...]

ANAHEIM, Calif. -- Marketers are avoiding the 'GMO-free' labeling controversy by focusing on ingredients, rather than the product as a whole, according to products featured at the Natural Products Expo [...]

NORTHFIELD, Ill. -- Kraft Foods is celebrating Black History Month with an exclusive music compilation, 'Women of the Times,' a classic soul CD in celebration of African-American women. The CD [...]

WASHINGTON -- Organic food and beverage marketers made a statement at the Natural Products Expo East here last month. The show had representation from about 100 manufacturers/distributors of organic processed/packaged [...]

LAS VEGAS -- With so many maturing markets reaching sales plateaus, manufacturers are searching for new categories in which to make their mark. Toward that end, many are introducing unique [...]

Of the thousands of new health and beauty care stockkeeping units introduced each year, few ever really hit it big on supermarket shelves, mostly because manufacturers often misjudge consumers' needs [...]

Years ago, mustard manufacturers had a clever way of looking at their profit margins: 'It's not what you use; it's what's left in the jar!' At the time, mustard was [...]

Manufacturers have long sought to maximize space on retailers' shelves by extending their brands. The perception has been that brand extensions leverage the base brand's equity, capitalizing on consumer awareness [...]