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- Source :
- Entrepreneur. April 1998, Vol. 26 Issue 4, p134, 6 p.
- Publication Year :
- 1998
-
Abstract
- In What Were They Thinking? Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies product development consultant Robert McMath reveals why some products succeed while others fail miserably. [...]
Details
- Language :
- English
- ISSN :
- 01633341
- Volume :
- 26
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Entrepreneur
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20484752