55 results on '"Martin J. Liu"'
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2. The effect of corporate social responsibility hybridity on firm performance: moderating role of aspirational talk.
3. B2B social media use as a double-edged sword on trust: a social presence theory perspective.
4. How to Achieve Swift Resilience: the Role of Digital Innovation Enabled Mindfulness.
5. A dry port hub-and-spoke network design: An optimization model, solution method, and application.
6. Extending Digital Ventures Through Templating.
7. China Branding: Cases from Zhejiang
8. How to Develop Complementor Dedication by Giving Them the Short End of the Stick.
9. Examining social media engagement through health-related message framing in different cultures
10. How to Make Efficient Pivotings for New Ventures: The Role of Digital Resources Orchestration.
11. Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovation.
12. Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews.
13. B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange
14. A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei
15. An empirical analysis of consumer motivation towards reverse exchange
16. Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image.
17. Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US
18. Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity
19. Redefining 'masstige' luxury consumption in the post-COVID era
20. The Emergence and Growth of Ecosystem: The Strategic Role of Digital Innovation.
21. A neural network approach to predicting price negotiation outcomes in business-to-business contexts.
22. Does Ageing Limit Employees’ Creativity? A Brief Review of Research on Ageing and Creativity
23. Understanding Irresponsibility in Digital Advertising
24. Beyond a Curse or Blessing: The Effects of Team Diversity on Team Creativity and Innovation
25. The role of social media in managing supplier attractiveness
26. How to Achieve Swift Resilience: the Role of Digital Innovation Enabled Mindfulness
27. 'I am proud of my job': Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
28. Exploring social change through social media: The case of the Facebook groupIndignant Citizens
29. Social media-related tensions on business-to-business markets - Evidence from China
30. Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms
31. Toward social enterprise sustainability: The role of digital hybridity
32. Responsible Innovation Management
33. How information asymmetry influences platform-complementor relationship continuance
34. Understanding and predicting what influence online product sales? A neural network approach
35. Place Umbrella Branding and the Provision of Quality: A Case Study of the 'ZhejiangMade' Brand
36. China Branding : Cases From Zhejiang
37. Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
38. An empirical analysis of consumer motivation towards reverse exchange
39. How to Design a Business Model for Pivoting: A Conceptual Model of Digital Resource Infrasturcturing
40. Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
41. Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai
42. Reprint of 'Green Supply Chain Collaboration implementation in China: The mediating role of guanxi'
43. Predicting RFID adoption in healthcare supply chain from the perspectives of users
44. Authenticity Perceptions in the Chinese Marketplace
45. The moderating effect of individual level collectivist values on brand loyalty
46. Green Supply Chain Collaboration implementation in China: The mediating role of guanxi
47. EXAMINING THE INFUENCE OF CULTURAL EXPERIENCE ON CONSUMERS’ AUTHENTICITY EVALUATION OF LUXURY BRANDS
48. Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image
49. Ethical marketing
50. A neural network approach to predicting price negotiation outcomes in business-to-business contexts
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