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Examining social media engagement through health-related message framing in different cultures

Authors :
Arpita Agnihotri
Saurabh Bhattacharya
Natalia Yannopoulou
Martin J. Liu
Source :
Journal of Business Research. 152:349-360
Publication Year :
2022
Publisher :
Elsevier BV, 2022.

Subjects

Subjects :
Marketing

Details

ISSN :
01482963
Volume :
152
Database :
OpenAIRE
Journal :
Journal of Business Research
Accession number :
edsair.doi...........74744a2fd817a08aa8ef4800d0a8c93a

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