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Online product recommendation (OPR) plays critical role in purchasing products, but less attention has been given to examine the differential impact of distinct recommendation sources on customer's decision beliefs and behaviour. This study investigates and unfolds the distinct effects of system generated recommendation (SGR) and consumer generated recommendation (CGR) on customers' decision effort and decision quality along with the analysis of their mediating effects on OPR reuse and purchase intentions. The study tests a conceptual model based on effort-accuracy model linking SGR and CGR to perceived decision effort and decision quality in two different product settings (search versus experience products). An online survey is conducted with Amazon customers and results of valid 482 responses reveal that users of CGR (compared to SGR) express higher decision quality, while SGR (compared to CGR) is more effective in minimizing users' decision effort. Decision factors subsequently mediate the effects of OPR use on OPR reuse and purchase intentions. Further, CGR is found to elicit higher decision quality for experience products, while SGR is effective in minimizing decision effort for search products., Author(s): Yuan HE [sup.1] [sup.2] , Muhammad Ashraf [sup.3] , Wareesa Sharif [sup.4] , Mazhar Abbas [sup.5] [sup.6] , Arslan Raza [sup.7] , Noor Ismawati Jaafar [sup.8] , Ainin Sulaiman [...]

Extant research has established the effects of nostalgic brand positioning on brand equity, but studies have only examined individual nostalgic brand relationship dimensions separately. Combining these strands, we offer a holistic perspective of the mediating processes and identify contextual and firm-related moderators that affect the individual linkages. We draw on construal level theory and develop a multilevel model in which emotional attachment, brand local iconness, and brand authenticity explain how nostalgic brand positioning creates brand equity. We posit that country differences between emerging and developed markets and brand innovativeness moderate these mediating effects. The results from large consumer samples suggest that emotional attachment and brand local iconness play a weaker role in mediating the connection of nostalgic brand positioning and brand equity in emerging markets. However, this disadvantage in creating brand equity through nostalgic brand positioning in emerging markets can be attenuated with increasing levels of brand innovativeness., Author(s): Martin Heinberg [sup.1] , Constantine S. Katsikeas [sup.1] , H. Erkan Ozkaya [sup.2] , Markus Taube [sup.3] [sup.4] Author Affiliations: (1) grid.9909.9, 0000 0004 1936 8403, Leeds University Business [...]

Visual perception is essential to marketing practice and theory. Based on literature in marketing and related fields, this article develops a conceptual framework comprising five main components of visual perception: illuminance, shape, surface color, materiality, and location. Additionally, a systematic review of related visual perception research within marketing over the past five decades engenders takeaways of theoretical and practical importance, and an analysis of gaps in the literature reveals promising avenues for future research. The material presented includes coherent definitions, illustrative infographics, and accessible tables., Author(s): Kevin L. Sample [sup.1] , Henrik Hagtvedt [sup.2] , S. Adam Brasel [sup.2] Author Affiliations: (1) grid.20431.34, 0000 0004 0416 2242, College of Business, University of Rhode Island, , [...]

While investigations into brand image have been plentiful, the study of negative brand image attributes has been rare. Replicated multi-brand studies are rare in any academic publication, but extremely rare [...]

This paper summarises the design, analysis and results of an international study to improve knowledge of the reasons for non-compliance with drug therapy for a largely asymptomatic chronic disease. Market [...]

This paper looks at the rapidly advancing recognition of the importance of brands within the international pharmaceutical arena. It explores what ramifications recent developments in our understanding of mind, culture [...]

Winner of the David Winton award for Best Technical Paper, Introduction The great MR relaunch debate has raged for the past decade: in the trade press, at Conference and wherever [...]

The role of involvement as a mediator of advertising effectiveness is considered. A review of the literature demonstrates that the role may not be straightforward, especially taking into account factors [...]

A warranty policy is examined wherein the warranty is not renewed on product failure within the warranty period but the product is minimally repaired by the manufacturer. It is implied that, on repair, the failure rate of an item is the same as just prior to failure, and repair costs are assumed to depend on product age.

An article elucidating research into accountability in managerial decision making is presented. Managers, even top executives, must justify their decisions, which moves decision making from the individual realm into a social context.

Market research via the World Wide Web is becoming increasingly important to market research companies, particularly in the US. However, Web surveys have a number of limitations which other survey methods do not have, and it would be unwise to assume that this survey method is similar to other methods. One significant factor is the influence of technology which is not yet well-developed. Another is the difference in respondent behaviour when there is no human interface. Research reveals that respondent behaviour varies according to the familiarity of the respondent with Web browsers.

Changes in consumer behavior of Austrians due to developments in economic, demographic, and cultural factors such as education, household size, and population have contributed to the shifts in consumption expenditures on products and services. The country's entry to the European Union has also brought about changes in the product supply with the introduction of more food products from countries such as Italy, Germany, and the Netherlands. Direct marketing techniques such as catalogue sales are seeing an increase relative to retail sales.

The Market Research Society Conference, March 1967 This article describes a method of predicting the market share for newly launched brands and the future equilibrium share of established brands after [...]

The sampling design of longitudinal surveys known as syndicated panels is considered. Specifically, mathematical programming techniques are employed to handle the cost-benefit tradeoffs between the panel's costs and revenues, and its risk of sampling errors in determining a panel's composition and size. This leads to models of cross-sectional polls, two-wave panels and multi-wave panels that encapsulate the panel planning criteria which are not captured by statistical techniques.

Information theoretic methods unify different quantitative modelling techniques used to solve market research problems requiring decision making under uncertainty. This is highlighted in the use of Aikake's Information Criterion for stochastic model selection as well as the derivation and goodness-of-fit testing of individual-choice marketing models for market segmentation and brand shifting choices.

Influential forecasters are sometimes pressured to make a statistically biased forecast which sometimes affects the quality of the market research forecast. This problem is explored within the framework of new product introductions. Specifically, it is shown that increased influence leads to greater pressure and that validated forecasts result in two phenomena: Survivor's Curse and Prophet's Fear.

Company market research departments now frequently find that they have to justify staff numbers and even their very existence. They have become very vulnerable, as they are usually unable to give clear proof of their effectiveness. Many companies seem unable to understand the need for up-to-date information, while others have become disillusioned about its effectiveness. Recent research has aimed at quantifying the extent of the threat now facing market research departments.

A simulation study of several reliability and validity issues associated with conjoint analysis is presented. Specifically, the study looks at how the conjoint techniques and structures affect recovered utility functions under error-full and error-free circumstances. The results confirm several hypotheses pertaining to the influence of noise in preference judgments and the use of the ordinary least squares method for optimal utility function recovery.

Concomitant variable class models are proposed for characterizing market segmentation. The model, which is based on rank-ordered data gathered via conjoint analysis, allows a marketer to identify benefit segments and approximate a conjoint model within each segment and establish links between segment membership to consumer descriptor variables. A discussion of its application, a study of consumers' preferences for bank services, is also presented.