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4 results on '"Marketing industry -- Management -- Case studies"'

1. Broad-based and targeted sponsorship strategies in Canadian Women's Ice Hockey

Author

Sparks, Robert and Westgate, Melissa

Subjects
Canadian Hockey Association -- Management, Hockey teams -- Marketing -- Case studies, Corporate sponsorship -- Case studies, Sports sponsorship -- Case studies, Sports franchises -- Marketing -- Case studies, Professional hockey -- Case studies, Marketing industry -- Management -- Case studies, Sports marketing -- Case studies -- Marketing, Advertising, marketing and public relations, Business, Business, international, Sports, sporting goods and toys industry, Company marketing practices, Company business management, Management, Case studies, Marketing
Abstract

This paper reports findings from a qualitative study that analyzed use of traditional and targeted sponsorship approaches by eight companies involved in the 1998-99 Canadian Hockey Association women corporate support [...]

Published
2002

2. The all seeing eye

Author

Pollard, Ivan

Subjects
Company business management, The Hidden Power of Advertising (Book), Advertising -- Case studies -- Influence, Marketing industry -- Management -- Case studies
Abstract

We are learning subconsciously all the time. Ivan Pollard finds ads affect us more than we realise. Earlier this year, I came to the cheering realisation that ads are more [...]

Published
2004

3. Intel 'Yes' campaign targets b-to-b execs; Following success of 'Intel inside,' company touts its reliability in turbulent times

Author

Callahan, Sean

Subjects
Intel Corp. -- Advertising -- Management, Semiconductor industry -- Advertising -- Case studies, Business-to-business advertising -- Case studies, Marketing industry -- Management -- Case studies, Advertising, marketing and public relations, Business, Semiconductor industry, Semiconductor device, Company business management, Management, Advertising, Case studies
Abstract

Last month, Intel Corp., an aggressive trailblazer in technology marketing, launched the largest strictly b-to-b advertising campaign in its history. The Santa Clara, Calif.-based technology company has used its innovative [...]

Published
2002

4. Cover Story

Author

Fenn, Donna

Subjects
Jasc Software Inc. -- Management, Raging Bull Inc. -- Management, Seven Hills Security Inc. -- Management, Water Wonders -- Management, DATAMARK Inc. -- Management, TransPerfect Translations Inc. -- Management, Envirotron USA -- Management, Security services industry -- Management -- Case studies, Software -- Case studies, Computer software industry -- Management -- Case studies, Small business -- Case studies -- United States, Online services -- Management -- Case studies, Translating services -- Case studies, Information services industry -- Management -- Case studies, Environmental consultants -- Management -- Case studies, Information services -- Management -- Case studies, Marketing industry -- Management -- Case studies, Direct-mail advertising -- Case studies, Consulting services -- Case studies, Business, general, Business, Cable television/data services, Company business management, Software quality, Small business, Online services, SOHO, Information services industry, Management, Case studies
Abstract

How to start a great company for $1,000 or less It doesn't take a ton of cash to start a great company. All it takes is a little ingenuity and [...]

Published
1999

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