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2 results on '"Mama Tish's Italian Specialties -- Marketing"'

1. Starting a sales force from scratch

Author

Murray, Tom

Subjects
Sales management -- Case studies, Sales managers -- Human resource management, Sales personnel -- Training, Pilot Corporation of America -- Marketing, Lotus Development Corp. -- Marketing, Mama Tish's Italian Specialties -- Marketing
Abstract

Six months after joining Pilot Pen Corp. as national sales manager in 1975, Ronald G. Shaw decided he wanted to set up his own direct sales force. The primary reason? […]

Published
1991

2. From Chicago, a low-cal hit called Mama Tish; an Italian ice growing by 40%

Author

Warner, Fara

Subjects
Mama Tish's Italian Specialties -- Marketing, Frozen foods industry -- Marketing, Advertising, marketing and public relations, Business
Abstract

You don't have to be a marketing veteran to make a killing in frozen desserts these days. All you need is some gumption and a great low-cal recipe. Andrew Zahn [...]

Published
1991

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