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32 results on '"Maille, Virginie"'

16. Supplemental Material, jmr.16.0318-File003 - On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues

Author

Maille, Virginie, Morrin, Maureen, and Reynolds-McIlnay, Ryann

Subjects
FOS: Economics and business, 150402 Hospitality Management
Abstract

Supplemental Material, jmr.16.0318-File003 for On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues by Virginie Maille, Maureen Morrin and Ryann Reynolds-McIlnay in Journal of Marketing Research

Published
2019
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18. Comment gérer les sensations tactiles, thermiques et motrices du client ?

Author

Maille, Virginie and Kedge Business School (Kedge BS)

Subjects
[SHS]Humanities and Social Sciences
Abstract

International audience; Les magasins constituent de manière inhérente une sourcede sensations du corps variées, bien au-delà de celles produitespar le toucher, et ce même en l’absence de volonté de la part deleurs managers.Depuis le fait de se rendre jusqu’au point de vente, jusqu’aumoment de repartir avec les marchandises, le client ouvre la ported’entrée, circule dans l’espace, se baisse ou se hisse sur la pointedes pieds, tend les bras, manipule divers objets, porte un panier oupousse un chariot, perçoit la température ambiante, frôle d’autresclients, attend son passage en caisse… Autant de sensationscorporelles qui, négligées, peuvent dégrader l’expérience des clientsmais qui peuvent l’enrichir si elles sont bien anticipées.Quelles sont les sensations du corps inhérentes aux points devente ? Comment peuvent-elles impacter l’expérience client ?Comment bien les gérer ? Que proscrire, modifier, renforcer,enrichir, créer ? Et comment mettre en oeuvre le projet ?

Published
2017

21. A Merchant Virtual Universe as an innovative and competitive online retail setting: a dynamic perspective on the immersion process

Author

PONCIN, I., Garnier, M., Maille, Virginie, and Kedge Business School (Kedge BS)

Subjects
e-retailing experience, immersion, realism, merchant virtual universe, satisfaction, dynamics, consumer behavior, presence, [SHS]Humanities and Social Sciences
Abstract

International audience; The merchant virtual universe (MVU), which hyperrealistically reproduces the environment of a real shopping mall, is proving to be an innovative retail setting. It offers a competitive advantage by providing a satisfying and compelling online experience. This work examines immersion processes in an MVU and studies their evolution over time. The researchers collected qualitative and quantitative data from users throughout successive visits to a 3D virtual shopping mall. The data highlight the special role of perceived realism and sense of presence in allowing users to become immersed. The results confirm the links among realism, presence, and immersion, as well as their influence on satisfaction. They further illustrate the process as time passes: Realism is the strongest factor of immersion at the beginning of the experience but over time is replaced by presence. This work confirms that MVU designers must consider the importance of realism to the virtual environment.

Published
2015
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23. What a strange bottle! Effects of perceived congruence of a packaging design

Author

Fleck, Nathalie, Maille, Virginie, Raghubir, Priya, Université de Cergy Pontoise (UCP), Université Paris-Seine, SKEMA Business School, Leonard N. Stern School of Business (NYU Stern), New York University [New York] (NYU), NYU System (NYU)-NYU System (NYU), and Fleck, Nathalie

Subjects
[SHS.GESTION]Humanities and Social Sciences/Business administration, [SHS.GESTION] Humanities and Social Sciences/Business administration, ComputingMilieux_MISCELLANEOUS
Abstract

International audience

Published
2011

24. Drôle de bouteille! Les effets de la congruence perçue d’un packaging

Author

Fleck, Nathalie, Maille, Virginie, Raghubir, Priya, Fleck, Nathalie, Université de Cergy Pontoise (UCP), Université Paris-Seine, SKEMA Business School, Leonard N. Stern School of Business (NYU Stern), New York University [New York] (NYU), and NYU System (NYU)-NYU System (NYU)

Subjects
[SHS.GESTION]Humanities and Social Sciences/Business administration, [SHS] Humanities and Social Sciences, [SHS.GESTION] Humanities and Social Sciences/Business administration, ComputingMilieux_MISCELLANEOUS, [SHS]Humanities and Social Sciences
Abstract

International audience

Published
2011

25. A Merchant Virtual Universe as an innovative retail setting: a dynamic perspective on the immersion process

Author

UCL - SSH/ILSM - Louvain School of Management Research Institute, Louvain School of Management - Marketing, Poncin, Ingrid, GARNIER, Marion, MAILLE, Virginie, UCL - SSH/ILSM - Louvain School of Management Research Institute, Louvain School of Management - Marketing, Poncin, Ingrid, GARNIER, Marion, and MAILLE, Virginie

Abstract

The merchant virtual universe (MVU), which hyperrealistically reproduces the environment of a real shopping mall, is proving to be an innovative retail setting. It offers a competitive advantage by providing a satisfying and compelling online experience. This work examines immersion processes in an MVU and studies their evolution over time. The researchers collected qualitative and quantitative data from users throughout successive visits to a 3D virtual shopping mall. The data highlight the special role of perceived realism and sense of presence in allowing users to become immersed. The results confirm the links among realism, presence, and immersion, as well as their influence on satisfaction. They further illustrate the process as time passes: Realism is the strongest factor of immersion at the beginning of the experience but over time is replaced by presence. This work confirms that MVU designers must consider the importance of realism to the virtual environment

Published
2015

27. Impact des messages à caractère choquant sur la persuasion publicitaire : une étude interculturelle

Author

De Barnier, Virginie, Maille, Virginie, Valette-Florence, Pierre, Gallopel, Karine, Centre de recherche en économie et management (CREM), Université de Caen Normandie (UNICAEN), Normandie Université (NU)-Normandie Université (NU)-Université de Rennes 1 (UR1), Université de Rennes (UNIV-RENNES)-Université de Rennes (UNIV-RENNES)-Centre National de la Recherche Scientifique (CNRS), Centre National de la Recherche Scientifique (CNRS)-Université de Rennes 1 (UR1), Université de Rennes (UNIV-RENNES)-Université de Rennes (UNIV-RENNES)-Université de Caen Normandie (UNICAEN), Normandie Université (NU)-Normandie Université (NU), and Normandie Université (NU)-Normandie Université (NU)-Université de Rennes (UR)-Centre National de la Recherche Scientifique (CNRS)

Subjects
persuasion publicitaire, étude interculturelle, [SHS.GESTION]Humanities and Social Sciences/Business administration, messages à caractère choquant
Published
2004

32. L'influence des stimuliolfactifs sur le comportement du consommateur: un état des recherches

Author

Maille, Virginie

Abstract

Si l'utilisation de stimuliolfactifs dans un contexte commercial est maintenant devenue chose courante, leur influence sur le comportement du consommateur demeure un sujet peu abordé dans la littérature marketing. Pourtant, les enjeux, tant théoriques que pratiques, ne semblent pas négligeables. Aussi, après avoir présenté les particularités de la fonction olfactive et un inventaire des travaux concernant l'influence des odeurs, l'article souligne les difficultés méthodologiques auxquelles les chercheurs se heurtent. Il suggère également des voies de recherche restant à explorer dans ce domaine.

Published
2001
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