What a strange bottle! Effects of perceived congruence of a packaging design

Authors :: Fleck, Nathalie
Maille, Virginie
Raghubir, Priya
Université de Cergy Pontoise (UCP)
Université Paris-Seine
SKEMA Business School
Leonard N. Stern School of Business (NYU Stern)
New York University [New York] (NYU)
NYU System (NYU)-NYU System (NYU)
Fleck, Nathalie
Source :: AMS World Marketing Congress, AMS World Marketing Congress, Jul 2011, Reims, France
Publication Year :: 2011
Publisher :: HAL CCSD, 2011.
Abstract: International audience

Subjects :: [SHS.GESTION]Humanities and Social Sciences/Business administration
[SHS.GESTION] Humanities and Social Sciences/Business administration
ComputingMilieux_MISCELLANEOUS

Language :: English
Database :: OpenAIRE
Journal :: AMS World Marketing Congress, AMS World Marketing Congress, Jul 2011, Reims, France
Accession number :: edsair.dedup.wf.001..2e504e7e376209b4c517a0f831a28206

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