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Background. The relevance of the research is determined by the tarnsformation in the modern educational process of the role of students’ attitudes, subjective norms and perceived behavioral control in the implementation of augmented reality applications for digital learning. The article is devoted to the study of the question: “How does conducting lectures through an extended application increase students’ confidence and affect their attitudes and subjective norms?” Materials and methods. Computer graphics and 3D modeling methods, Vuforia tracking development tools, Unity application development tools, as well as methods of system analysis, comparison, systems theory, as well as materials from open sources on the Internet were used. Results: The analysis of didactic tools and technology “augmented reality” when implemented in an innovative educational process using digital educational solutions. Conclusion. The expediency of integrating innovative educational technologies using augmented reality into the educational process has been studied. A unique digital solution ready for operation is proposed: an information and training program based on the use of augmented reality technology.

Background. Currently, there is a process of redistribution of existing cargo flows, an active search for new alternative options for cargo delivery is underway, new logistics chains are being formed. In the rapidly changing conditions of the functioning of the country’s economy, the importance of road and rail transport is increasing. Road transport is the fastest–changing channel in the development of new transport chains. The importance of rail transport also remains very high, especially when transporting goods over long distances. Improving the efficiency of logistics companies in the construction of new transport corridors directly depends on the choice of the company’s business strategy and the development of the company as a whole. The purpose of the current study was to optimize the activities of logistics companies by determining the feasibility of developing its own fleet of rolling stock, warehouses and terminals of a logistics company. Materials and methods. Methods of system analysis, comparison, systems theory, logistics, outsourcing, as well as the architecture of logistics systems with the participation of providers were used. The tools for evaluating the efficiency of logistics companies are presented, which allow us to draw conclusions about the required number of transport infrastructure facilities, about the choice of the type of transport necessary for the full development of a given cargo flow in new supply chains. Results. The analysis of the method of minimizing the costs of logistics companies, using the method of comparative analysis, which takes into account the costs of maintaining transport infrastructure facilities, the costs of maintaining and servicing vehicles, the costs of organizing transportation, by searching for the break-even point of a logistics company. Conclusion. A methodology has been developed for assessing the feasibility of involving a logistics provider in the implementation of transportation and transferring part of the work to it on outsourcing terms.