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The logo is a graphic element that can take the form of a letter, text, image, or even combinations of all these elements. It is used to identify a brand, product, organization or event. Any business, regardless of its size, must have a logo to define it. Nowadays, communication has become dominated by its visual composition. The world in which the rhythm is increasingly accelerated, communication strategies must emphasize what is possible to transmit instantly, with minimal effort, to the person who is looking. Starting from this premise, in this paper, we will present why it is good to create your own logo and what are the aspects to be taken into account when doing so. Well, our goal is to find a logo that has positive connotations for the business we want to promote. In this paper, a list of quality logo services and tips has been created to help people while creating an original logo for a business. Finally, we have written an idea on how to start creating a logo for a business that provides credibility in interacting with potential customers. We need a professional logo, colorful, versatile, that has positive visual impact, but at the same time it is affordable, and can be purchased by any small creative workshop. [ABSTRACT FROM AUTHOR]

Clothing belongs to the category of short-term textiles. In the field of clothing, the cycles that shape the moral wear and tear of the garment are followed at shorter and shorter intervals. If in the Middle Ages and even later clothes were bequeathed from one generation to the next, today, fashion cycles are followed from one season to the next. More and more questions are asked whether clothes are worth maintaining to reuse them next season. Can there be "ageless" clothes? Here we refer to clothing items that have a value through materiality, cut line, chromatic etc. For such "worthy" items, maintenance is a necessary process for adequate preservation, also extending the life, both physically-functionally and aesthetically. It is important not to forget that physical wear always leads to loss of both the function and the appearance for which the product was created. This is where the process of recycling both used clothing and waste left over from the manufacture of new products comes into play. Recycling brings many useful benefits both to the environment and to us as beneficiaries. This must be seen as a collective responsibility to ensure a sustainable future. Recycling is fundamental in promoting a prosperous economy, which is the new paradigm of sustainability, capable of reducing environmental implications and helping to create new opportunities, jobs in the textile industry. [ABSTRACT FROM AUTHOR]