PERSONAL LOGO FOR A CREATION FIRM OR ATELIER.

The logo is a graphic element that can take the form of a letter, text, image, or even combinations of all these elements. It is used to identify a brand, product, organization or event. Any business, regardless of its size, must have a logo to define it. Nowadays, communication has become dominated by its visual composition. The world in which the rhythm is increasingly accelerated, communication strategies must emphasize what is possible to transmit instantly, with minimal effort, to the person who is looking. Starting from this premise, in this paper, we will present why it is good to create your own logo and what are the aspects to be taken into account when doing so. Well, our goal is to find a logo that has positive connotations for the business we want to promote. In this paper, a list of quality logo services and tips has been created to help people while creating an original logo for a business. Finally, we have written an idea on how to start creating a logo for a business that provides credibility in interacting with potential customers. We need a professional logo, colorful, versatile, that has positive visual impact, but at the same time it is affordable, and can be purchased by any small creative workshop. [ABSTRACT FROM AUTHOR]