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8 results on '"Lopiano-Misdom, Janine"'

1. Cosmetic trends: from Punk to Glam Rock to Rockabilly - it's not about color, but a lifestyle, and how you can learn to get ahead of the trend curve

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Toiletries -- Marketing, Cosmetics industry -- Marketing, Business, Pharmaceuticals and cosmetics industries, Company marketing practices, Marketing
Abstract

From Punk to Glam Rock to Rockabilly--it's not about color, but a lifestyle, and how you can learn to get ahead of the trend curve If you think the so-called [...]

Published
1996

2. Technorganic

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Beverages, Business, Food and beverage industries
Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. In [...]

Published
1998

3. New surrealists: it's a sensory alert

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Beverages, Business, Food and beverage industries
Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. As [...]

Published
1998

4. Indie spirituality & the move to clean up

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Beverages, Business, Food and beverage industries
Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. The [...]

Published
1998

5. At the top of pop

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Sputnik Inc., Business services, Business, Food and beverage industries
Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. Call [...]

Published
1998

6. To youth, 'extreme' is getting extraneous

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Sputnik -- Reports, Marketing industry -- Reports, Marketing consultants -- Reports, Advertising, marketing and public relations, Business, Retail industry, Reports
Abstract

'If it's in your backyard, it's over'--and we don't mean the plastic pink flamingo, because that may be 'in.' So, you want to know what's 'in,' what's the next hot [...]

Published
1996

7. Cosmetic trends.

Author

Lopiano-Misdom, Janine and Deluca, Joanne

Subjects
COSMETICS
Abstract

Focuses on trends in cosmetics. Rules for trendspotting; Reason manufacturers choose to convey the alternative lifestyle of a 1990s youth culture; Basics on spotting and capitalizing on a trend; Trends in hair and nail styles; Information on body piercing and tattooing. INSET: Trends fall 1997..

Published
1996

8. To youth, `extreme' is getting extraneous.

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
*MARKETING management, *GENERATION X
Abstract

Discusses the importance of analyzing cultural, social and fashion trends among the `Alternative Generation,' (or Generation Xers) to help market brands to consumers. Reason for considering trends in product launches; Influence of trends on consumer mainstream; Basics on spotting and capitalizing on trends.

Published
1996

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