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Technorganic

Authors :
Lopiano-Misdom, Janine
DeLuca, Joanne
Source :
Beverage Industry. July 1998, Vol. 89 Issue 7, 24
Publication Year :
1998

Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. In [...]

Details

Language :
English
ISSN :
01486187
Volume :
89
Issue :
7
Database :
Gale General OneFile
Journal :
Beverage Industry
Publication Type :
Periodical
Accession number :
edsgcl.50226850