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U ovom radu se praćenjem komunikacije Konzuma, Lidla i SPAR-a nastojala prikazati njihova uspješnost u tome. Kako bi se došlo do tih podataka, korištene su dvije metode: online anketni upitnik i analiza sadržaja. Cilj je bio pronaći odgovore na pitanja o tome koje su glavne značajke vodećih trgovačkih lanaca u komunikaciji putem društvenih mreža te koje su glavne razlike u strateškoj komunikaciji između trgovačkih lanaca na društvenim mrežama. U online anketnom upitniku sudjelovale su 94 osobe, a upitnik je bio dostupan za rješavanje u periodu od 10. svibnja 2022. do 9. lipnja 2022. Rezultati su pokazali da ispitanici u najvećoj mjeri na društvenim mrežama prate Konzum i Lidl, a glavni razlog zbog kojega ih prate je kako bi saznali trenutne akcije. Anketni upitnik je pokazao da se ispitanicima najviše sviđa Lidlov službeni profil i na Facebooku i na Instagramu. Analiza sadržaja provedena je za razdoblje od 1. travnja 2022. do 1. lipnja 2022., a rezultati su pokazali da Lidl ima najviše objava u tom periodu te da ima najveći broj likeova i komentara. Konzum je u svojim objavama najviše poticao na interakciju s korisnicima., In this paper, by monitoring the communication between Konzum, Lidl and SPAR, we tried to show their success in that. To obtain this data, two methods were used: an online survey questionnaire and a content analysis. The aim was to find answers to questions about what the main features of leading retail chains in communication through social networks are and what are the main differences in strategic communication between retail chains on social networks. 94 people participated in the online survey questionnaire, and the questionnaire was available for solving in the period from May 10, 2022, to June 9, 2022. The results showed that the respondents mostly follow Konzum and Lidl on social networks, and the main reason for which they follow is to find out current actions. The survey questionnaire showed that respondents liked Lidl's official profile the most on both Facebook and Instagram. Content analysis was conducted for the period from April 1, 2022, to June 1, 2022, and the results showed that Lidl has the most posts in that period and has the largest number of likes and comments. In its announcements, Konzum mostly encouraged interaction with customers.

U diplomskom radu analiziraju se promocija i distributivni lanci te njihov meĊusobni utjecaj. TakoĊer, u radu se prikazuju mobilne aplikacije kao alati promocije koje distributivni lanci sve ĉešće koriste. Cilj je rada bio prikazati dosadašnju implementaciju mobilnih aplikacija u promotivnim aktivnostima distributivnih lanaca. Naime, danas je teško zamisliti ţivot bez pametnih ureĊaja, posebno mobilnih. Osim što se koriste kao sredstvo komunikacije, za zabavu i izvršavanje odreĊenih zadataka, mobilni ureĊaji, odnosno mobilne aplikacije mogu privući kupce, pa se poduzeća sve više oslanjaju na korištenje tih promotivnih alata. Upotreba mobilnih aplikacija kao alata promocije od strane distributivnih lanaca raste i na podruĉju Republike Hrvatske pa se tako unutar rada usporeĊuju mobilne aplikacije distributivnih lanaca Lidl i Kaufland. Primarnom metodom istraţivanja, za potrebe diplomskog rada provedeno je anketno istraţivanje koje je za cilj imalo prikazati koja dobna skupina najviše koristi spomenute aplikacije te što korisnici smatraju najvećom prednošću mobilnih aplikacija distributivnih lanaca. The graduate thesis analyzes promotion and distribution chains and their mutual influence. Also, this paper presents mobile applications as promotion tools that are increasingly used by distribution chains. The aim of the paper was to present the implementation of mobile applications in the promotional activities of distribution chains. Today, it is hard to imagine life without smart devices, especially mobile devices. In addition to being a means of communication and being used for entertainment and performing certain tasks, mobile devices, or applications, can attract customers, so companies increasingly rely on the use of these promotional tools. The paper compares the use of mobile applications of the distribution chains Lidl and Kaufland use as promotion tools in Republic of Croatia. For the purposes of the thesis, a survey was conducted with the aim of showing which age group uses the mentioned applications the most and what users consider the greatest advantage of mobile applications of distribution chains.

Brzi razvoj logistike, kao i promjenjiva situacija na tržištu zahtijevaju prilagodbu lanaca opskrbe kako bi ostali konkurentni na tržištu. Lanci opskrbe su početak i kraj svakog proizvoda koji se kupuje, odnosno prodaje. Značaj logističko-distributivnih centara u lancima opskrbe je nemjerljiv s ulogom koju ima u svakodnevnom poslovanju poduzeća. U radu se poseban naglasak stavlja na ulogu logističko-distributivnog centra Lidl Perušić u lancima opskrbe, smještenog u Poduzetničkoj zoni Konjsko Brdo – Perušić te poslovanje tijekom pandemije Covid-19, ali i utjecaj na gospodarstvo i ekonomiju općine Perušić.

Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing. Submitted by Anabela Lopes (ateixeira@escs.ipl.pt) on 2022-02-03T16:06:31Z No. of bitstreams: 1 MPM_12135_VanessaPalma_24_10_2021.pdf: 1312879 bytes, checksum: 431622326b0cbd85d61b33e242a29f52 (MD5) Made available in DSpace on 2022-02-03T16:06:31Z (GMT). No. of bitstreams: 1 MPM_12135_VanessaPalma_24_10_2021.pdf: 1312879 bytes, checksum: 431622326b0cbd85d61b33e242a29f52 (MD5) Previous issue date: 2021-12-10 N/A

This report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It evaluates how Lidl’s customer service and interactions with clients are affecting loyalty. Research suggests that the quality of relation ships between customers and an organization is determinant for repeat purchasing and retention. The findings from a focus group indicated that Lidl’s customer service is negatively influencing information, making clients turn to competitors to purchase certain goods. The main recommendation is the implementation of a Central Service Centre to manage loyalty and communicate with customers.

Memòria del treball de Fi de Grau en Negocis i Màrqueting Internacionals (ESCI). Curs 2020-2021 Tutors: Rosa Colomé i Javier Martínez Aquest estudi tracta sobre la implantació d’un nou model de venda online per a Lidl a Barcelona, basat en les botigues fantasma, locals tancats al públic, que serveixen de magatzems dins la ciutat per al servei de la darrera milla. Actualment, ho fan servir empreses de distribució com Amazon o Glovo per satisfer la demanda urgent dels clients. Però, en aquest cas serviria per reduir els costos de la darrera milla per a l’empresa, i per aconseguir el manteniment de la cadena de fred dels aliments, els dos reptes més grans per al comerç online en aquest sector. Este estudio trata sobre implantar un nuevo modelo de venta online para Lidl en la ciudad de Barcelona, basado en las tiendas fantasma, locales cerrados al público, que sirven de almacenes en la ciudad para el servicio de la última milla. Actualmente lo utilizan empresas de distribución como Amazon o Glovo para satisfacer la demanda urgente de los clientes. Sin embargo, en este caso serviría para reducir los costes de la última milla para la empresa, y para conseguir el mantenimiento de la cadena de frío de los alimentos, los dos grandes problemas para el comercio online de este sector. This study is about the implementation of a new online sales system for Lidl in Barcelona, based on dark stores, locals closed to customers, that are used as warehouses in the city for the last mile delivery. Actually, this is used by distribution companies like Amazon or Glovo to satisfy the clients’ urgent demand. However, in this project this would help to reduce last mile delivery costs, and to achieve the cold chain maintenance of the groceries, the two biggest problems for the e-commerce of this sector.

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Det norske dagligvaremarkedet er kritisert for å være svært konsentrert, og store deler av markedsmakten ligger hos dominerende paraplykjeder. Fra 2004 til 2008 prøvde Lidl seg som stor internasjonal aktør å konkurrere mot paraplykjedene. Formålet med utredningen er å undersøke hvilke konkurranseøkonomiske effekter Lidl-etableringen hadde på konkurrerende aktører i dagligvaresektoren. Etableringseffektene forsøkes å tallfestes ved bruk av innsamlede regnskapstall fra direkte konkurrenter, og butikker i områder uten Lidl-åpning. Dette settes i sammenheng med konkurranseøkonomisk teori for å gi et helhetlig bilde på effektene, samt forklare hvorfor man kan observere de aktuelle resultatene. Konstruksjonen av datasettet er gjort i Microsoft Excel, mens databehandlingen og analysen er utført i STATA SE 16. Analysen antyder at Lidl-etableringen kan ha medført en positiv regnskapsmessig effekt på konkurrerende butikker. Studien finner forskjeller mellom hvordan åpningen virket på de forskjellige konseptkjedene. Blant annet tyder analysene på positive regnskapsmessige effekter hos Kiwi og lavprissegmentet som helhet. Butikker med andre profiler enn lavpris virker å ha blitt upåvirket. I 2008 tok Rema over Lidl-butikkene. Overtakelsen gir et nyttig sammenligningsgrunnlag og viser motsatt effekt sammenlignet med Lidl-etableringen. Metoden som brukes gir opphav til flere feilkilder. Selv om robusthetsanalyser også antyder at konkurrentene kom bedre ut av å ha Lidl i nærheten, er resultatene sensitive til spesifikasjonsendringer. Det er mulig at den faktiske effekten ikke var like enstydig og kraftig som analysen estimerer. Masteroppgave ECON391 PROF-SØK MASV-SØK

PurposeThis study aims to investigate the impact of social risk and inter-tier brand competition across traditional retailers and discounters on consumers' purchase intentions in the UK.Design/methodology/approachThe authors conduct a 2 (social risk) × 3 (brand type) × 2 (retailer type) between-subjects design (n = 309; UK) experiment employing a Qualtrics online panel in the UK.FindingsThe study shows that while premium private labels (PPLs) are on par with national brands, discounter's PPLs outperform mainstream retailer's PPLs. Furthermore, consumers appear to purchase standard private labels and PPLs for themselves when shopping at a discounter but turn to national brands when shopping for socially risky situations.Research limitations/implicationsWhile Tesco's premium (Tesco Finest*) and standard private label (Tesco Everyday Value) explicitly make reference to the retailer's name, for Lidl's premium (Deluxe) and standard private label (e.g. Milbona), the discounter's name is not visible. This is something this study did not control for.Practical implicationsGiven that Lidl has opened its first US store in 2017 with ambitious expansion plans, our findings provide in particular practical guidelines for how to promote PPLs in countries where the discounter landscape is less saturated than in Germany.Originality/valueThis study provides insights into the understanding of the influence of social risk on purchasing intentions of premium private labels vs standard private labels vs national brands offered by mainstream retailers or discounters in the UK.

Predmet završnog rada je primjena poslovne etike u poslovnom komuniciranju. Komunikacija je nužna i temeljna pretpostavka svakoga društva. Poslovna komunikacija je oblik komunikacije koja se odvija unutar organizacije, odnosno, ova komunikacija u sebe uključuje ostale svoje dijelove i segmente, tako da je to danas jedna od najvažnijih disciplina komunikologije uopće. Poslovna komunikacija se bavi aspektima komunikacije među ljudima u poslovnoj atmosferi i čimbenicima osiguravanja efikasnosti poslovnih kontakata. Etika je danas važan segment u poslovanju, kako unutar tvrtke tako i dojam koji sama tvrtka ostavlja na okolinu. Javnost očekuje od poduzeća da ono pokaže visok stupanj etičke performanse i društvene odgovornosti. Svako se poduzeće trudi da stekne o sebi što bolje mišljenje u javnosti. U poslovanju treba voditi računa o razlikama u etičkim i zakonskim standardima različitih društava i nacija. Cilj rada je definirati osnovne pojmove kao što je etika i moral te pojasniti poslovnu komunikaciju i etiku. Prikazati će se teorijski aspekti etike i komunikacije te će se u praktičnom dijelu rada istaknuti tri tvrtke za koje se smatra da imaju implementiranu etiku u poslovanju i poslovnoj komunikaciji., The subject of the final thesis is the application of business ethics in business communication. Communication is a necessary and fundamental premise of every society. Business communication is a form of communication that takes place within an organization. In other words, this communication includes its other parts and segments, so today it is one of the most important disciplines of communication science in general. Business communication deals with aspects of communication between people in the business atmosphere and the factors of enabling the effectiveness of business contacts. Ethics is an important segment in business today, both within the company and the impression that the company itself has on the environment. The public expects businesses to demonstrate a high level of ethical performance and social responsibility. Each company strives to gain the best possible public opinion. In business, account should be taken of differences in the ethical and legal standards of different societies and nations. The aim of the paper is to define basic concepts such as ethics and morals and to clarify business communication and ethics. The theoretical aspects of ethics and communication will be outlined and the practical part of the paper will highlight three companies that are considered to have implemented ethics in business and business communication.

[ES] El presente trabajo de fin de grado consiste en la realización de un estudio sobre los aspectos económicos de la cooperativa Consum. En él, se analizará a fondo la cooperativa y se llevará a cabo una comparativa en los estados financieros con dos de sus competidores en el sector. En primer lugar, LIDL Supermercados SA ya que es el más próximo a Consum en niveles de cuota de mercado a nivel nacional. En segundo lugar, Mercadona SA, debido a qué es el líder del sector y rival directo de Consum en la Comunidad Valenciana. Esta comparativa entre una cooperativa y dos sociedades anónimas tiene como objetivo conocer las posibles diferencias de estructuras financieras en empresas con diferentes formas jurídicas dentro un mismo sector. Además, se estudiará cómo está formado el sector de la distribución alimentaria, los principales agentes, las tendencias y posibles amenazas.

French abstract: En 2012, la direction de l’enseigne Lidl en France annonçait un changement majeur de la stratégie du pionnier du « low cost » alimentaire. Un vaste plan est alors mis en place en termes d’investissement, d’organisation des magasins de communication et d’image du distributeur. Les perceptions des consommateurs de l’image de Lidl ont été recueillies via deux enquêtes (2011 et 2016). Nos résultats montrent un « repositionnement » perçu de l’image de Lidl et un gain relatif en compétitivité. English abstract: In 2012, the French Lidl top management announced a major strategy change of the "low cost" food specialist. A comprehensive plan is then implemented both in terms of investment and organization of stores and in terms of communication and image change of the retailer. Based on two surveys of French consumers, we asked about consumer perceptions of the image of Food hard discounter of Lidl. Our results show a perceived "repositioning" Lidl, and a relative gain in competitiveness.

El Big Data és el punt de partida de les empreses per millorar l'experiència de compra dels seus clients. Les organitzacions reben diàriament grans quantitats de dades que han de gestionar i emmagatzemar adequadament per aconseguir un avantatge competitiu real. El Big Data s'ha convertit en un actor més dins dels mercats. Els reptes i dificultats del Big Data com els perfils professionals, el gran volum de dades o la multi-estructuració d'aquestes dades ha suposat que l'anàlisi de la informació sigui complexa i requereixi de tecnologies i perfils laborals concrets. El Big Data és la ultima revolució tecnològica i combinar-la amb l'ús d'estratègies de màrqueting concretes suposa per l'organització un avantatge econòmic i social en qualsevol àmbit. Aquest document proposa diferents aplicacions que fan ús de les tecnologies Big Data per recollir dades i transformar-les en coneixement per a les empreses. La revolució de les dades és una realitat vigent i mitjançant l'anàlisi de les oportunitats econòmiques que presenta la innovació basada en dades es descriuran diferents alteratives a la recopilació de dades actuals per articular estratègies orientades a millorar l'experiència de compra dels consumidors. El Big Data es el punto de partida de las empresas para mejorar la experiencia de compra de sus clientes. Las organizaciones reciben diariamente grandes cantidades de datos que deben gestionar y almacenar adecuadamente para conseguir una ventaja competitiva real. El Big Data se ha convertido en un actor más dentro de los mercados. Los retos y dificultades del Big Data como los perfiles profesionales, el gran volumen de datos o la multi-estructuración de estos datos ha supuesto que el análisis de la información sea compleja y requiera de tecnologías y perfiles laborales concretos. El Big Data es la última revolución tecnológica y combinarla con el uso de estrategias de marketing concretas supone para la organización una ventaja económica y social en cualquier ámbito. Este documento propone diferentes aplicaciones que hacen uso de las tecnologías Big Data para recoger datos y transformarlos en conocimiento para las empresas. La revolución de los datos es una realidad vigente y mediante el análisis de las oportunidades económicas que presenta la innovación basada en datos se describirán diferentes alterativas a la recopilación de datos actuales para articular estrategias orientadas a mejorar la experiencia de compra de los consumidores. Big Data is the starting point for companies to improve their customers' buying experience. Organizations receive daily large amounts of data that they must manage and store properly to achieve a real competitive advantage. Big Data has become an actor more in the markets. The challenges and difficulties of Big Data such as professional profiles, data volume or the multi-structure of data has meant that the analysis of information is complex and requires specific technologies and job profiles. Big Data is the latest technological revolution and combining it with the use of specific marketing strategies can give the organization an economic and social advantage in any field. This document proposes different applications that make use of Big Data technologies to collect data and transform them into knowledge for companies. The data revolution is an actual reality and by analyzing the economic opportunities presented by data-based innovation, different alternatives will be described in the collection of current data to articulate strategies aimed at improving the consumer buying experience.

Logističko distribucijski centar je sastavni dio trgovinske infrastrukture, a razvio se iz tradicionalne funkcije skladišta, tako što se povećava broj funkcija, primjenjuju suvremena načela organizacije rada, nove tehnike i tehnologije, omogućuje visoka koncentracija robe i brz protok u distribucijskim kanalima, te ravnomjerno i racionalno napajanje maloprodajnih točaka. Oni stvaraju mogućnosti za realizaciju ciljeva prometne politike i unapređenje kooperacije sudionika u transportu. U njima se odvijaju različite logističke aktivnosti kao što su: nabava, skladištenje, distribucija i logistika povrata. Izdvojeni su makro i mikrolokacijski čimbenici. Izvršena je podjela svakog čimbenika, koja je također i detaljno za određivanje lokacije LDCa na području Europe. Za optimalan rad logističko-distribucijskih centara i ispunjenja njihovih djelatnosti od velikog je značaja izbor suvremenih i adekvatnih manipulacijskih sredstava.

Trajno zadovoljstvo potrošača dobar je pokazatelj ispravnog poslovanja tvrtke koja stalno ulaže dodatne napore za ostvarenje korporativnih ciljeva. Svaki pojedinac svojim sugestijama može pridonijeti poboljšanju rezultata tvrtke, te su istraživanja zadovoljstva potrošača vrlo česta u tvrtkama koje drže do svog poslovanja. Ovaj rad istražuje zadovoljstvo potrošača grada Zagreba proizvodima i uslugama Lidlovih trgovina. Kako bismo pokušali utvrditi koliko su potrošači grada Zagreba zadovoljni proizvodima i uslugama Lidlovih trgovina, proveli smo istraživanje na uzorku od 123 ispitanika koje je trajalo u vremenskom razdoblju od 15. 1. 2018. do 9. 2. 2018. godine. Istraživanje smo provodili putem anketnog upitnika koristeći aplikaciju Kwiksurveys, objavljivanjem poveznice na društvenoj mreži Facebook i slanjem poveznica putem e-mail poruka. Rezultati istraživanja pokazali su zadovoljavajuće rezultate čime smo potvrdili većinu postavljenih hipoteza.

International audience; This paper presents a formal development process for safety-critical embedded Human-Machine Interface (HMI) systems. This formal approach is centered on the LIDL formal language and the S3 verification toolset. It is aimed at blurring the boundaries between modeling, design, verification and implementation for the development of HMI. From textual requirements to safety-critical embedded software, the development process integrates the following formal activities: modeling the behavioral aspect of user interfaces (UIs) using the LIDL language; translating LIDL to Lustre, with which we combine the functional library in Lustre; translating the Lustre design models into the HLL verification models; verifying formal properties expressed in HLL against the HLL model using the S3 toolset, and diagnosing design errors with the help of counterexample scenarios and debug tools. This formal development process is illustrated on a simple use case of part of the display component of an alert management system embedded in a three-wheeled robot.

The bachelor thesis deals with consumers’ perception of the change in Lidl stra-tegy. The literary overview explains the related concepts and describes the deve-lopment of the Lidl retail chain and its strategy. In the empirical part, the data from the questionnaire survey was analyzed and subjected to tests of indepen-dence and paired difference test. The results were summarized and discussed economically. In conclusion, the most important findings of the thesis were summarized and there was also proved that the change in consumers’ perception of Lidl has occurred.

Title Analysis of Marketing and PR activities of Lidl Czech Republic in years 2017-2018 Annotation The aim of the bachelor thesis "Analysis of marketing and PR activities of Lidl Czech republic in years 2017-2018" is to describe selected communication activities of the company, that is specific in its philosophy based on major sale of private labels and also the concept of different thematic weeks, which contains besides products from food sector even products from non-food sector. The company has entered the Czech market as a discount store with agressive price policy and was percieved this way by customers, however then it changed its business model and has introduced a new concept through which it aims to offer quality products at the best prices. This new conception is presented mainly by the modernization of its stores, but also by other activites with aim to get better image and to target a new segment of customers. The purpose of this thesis is to describe and analyse these activities and channels, which the activities are carried out through, in form of marketing mix and Kotler's 4Ps. Another intention is to find out through primary quantitative research whether customers of Lidl still percieve the company as a cheap merchant, or as a succesful brand, which offers quality products. In addition, the...