Driving Lidl´s growth strategy in Portugal through customer loyalty: conceptualization of a loyalty program with high perceived value for its customers

Authors :: Garcia, Joaquim João De Meira
Lages, Carmen
Source :: Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
Publication Year :: 2021
Abstract: Submitted by Filomena Santos (filomena.santos@novasbe.pt) on 2022-01-21T17:26:34Z No. of bitstreams: 1 2020-21_spring_25856_joaquim-garcia_.pdf: 3007477 bytes, checksum: 4792f688e2c106fcedf9b23d13c47382 (MD5) Made available in DSpace on 2022-01-21T17:26:34Z (GMT). No. of bitstreams: 1 2020-21_spring_25856_joaquim-garcia_.pdf: 3007477 bytes, checksum: 4792f688e2c106fcedf9b23d13c47382 (MD5) Previous issue date: 2021-06-29

Subjects :: Customer loyalty
Customer database
Digital marketing
Loyalty program
Customer retention
Reward strategy
Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Digital transformation
Data analytics
Marketing strategy
Competitive advantage
Lidl
Competitive strategy
Retailing

Language :: English
Database :: OpenAIRE
Journal :: Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
Accession number :: edsair.od......3056..5e6ab6772d9b42f030c16c5147d8f1a2

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